ift 2007

The Next Big Thing in Health!: 

The Next Big Thing in Health! Health and Nutrition Trends on the Menu Presented by: Maria Caranfa, RD Director, Mintel Menu Insights Mintel International Group

Presentation Menu: 

Presentation Menu Consumer Interest in Health on the Menu Position of Health Claims Hot Health Trends Barriers to Healthy Eating Health Opportunities

Americans want Healthy Options when Dining Out: 

Americans want Healthy Options when Dining Out The health trend is still on the rise! 72% of adults are trying to eat more healthfully than two years ago 2/3 of adults make the effort to choose healthier foods 50% of adults place and importance on healthier menu items Source: Mintel Reports, Attitudes Towards Dining Out, U.S.—April 2006

Health Claims on the Rise: 

Health Claims on the Rise 42% increase in health and nutrition claims Highest Growth Claims Vegetarian, low-fat, gluten-free, trans-fat free, low-calorie Source: Mintel Reports, Attitudes Towards Food, U.S.—March 2007

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Consumer Response to Health Claims on the Menu If a menu has items labeled with healthy related claims such as “heart healthy,” “low carb” and others, I am… % of respondents Source: Dole/Mintel/Greenfield Online Base: 1,000 adults (18+) who eat out and are not following a strict diet regimen 36 6 42 8 25 0 5 10 15 20 25 30 35 40 45 More likely to order one of those items Less likely to order one of those items Interested but, depends on the particular health claim Thinking the other items on the rest of the menu are somewhat healthy Not interested one way or the other

Hot Health Trends: 

Hot Health Trends 26 21 61 60 59 52 52 47 46 43 38 37 28 0 10 20 30 40 50 60 70 Consumer Interest Source: Mintel Reports, Attitudes Towards Food, U.S. - March 2007

Omega-3 & Heart Health: 

Omega-3 & Heart Health Omega-3 Fatty Acids Can help lower your risk for heart disease 61% of consumers are interested in heart-healthy foods 47% of consumers are interested in omega-3 fatty acids Salmon, walnuts, wheat germ Source: Mintel Reports, American Dietetic Association

Omega-3’s in Action: 

Omega-3’s in Action Cedar Plank Wild Salmon (Cheebo) Rich in Omega-3s - with mashed potatoes Ultimate Acai Bowl (Juice It Up) Organic Açaí, Guarana, banana and apple juice blend. Topped with sliced banana and organic Omega-3 granola Wild Mushroom Pizza (California Pizza Kitchen) Cremini, shiitake, portabello and white mushrooms, fontina and mozzarella cheeses with a wild mushroom walnut pesto Wheat Germ Pancakes (Original Pancake House) Made with the healthiest, tastiest part of the wheat—It's a heart-smart treat Source: Mintel Menu Insights

Antioxidant Power: 

Antioxidant Power Antioxidants Possibly decrease risk of cancer 60% of consumers are interested in foods that lower cancer risk 52% of consumers are interested in antioxidant-rich foods Pomegranate Mangosteen, acai, blueberry, goji berry, cranberry, red wine, green tea, dark chocolate… Source: Mintel Reports, American Dietetic Association

Pomegranate Power: 

Pomegranate Power Source: Mintel Menu Insights

Pairing with Pomegranate: 

Pairing with Pomegranate Pomegranate Frappuccino Juice Blend (Starbucks) Blended with Tazo Zen green tea Gorgonzola Walnut Salad (Uno Chicago Grill) Mixed lettuces, tomatoes, red onions, cucumber, green peppers, glazed walnuts and Gorgonzola cheese, served with blueberry pomegranate vinaigrette Pomegranate Cheesecake (Red Maple) Chocolate-covered pretzel crust with zinfandel-dark chocolate drizzle Syrah (Outback Steakhouse) This California version of the Shiraz grape is bursting with the spicy aromas and flavors of pomegranate and black cherry Source: Mintel Menu Insights

Keeping Flavors Functional: 

Keeping Flavors Functional Aromatech Developed a new range of superfruit flavors that it says combines a popular taste trend with antioxidants and a connotation of health Singular Flavors Acai, pomegranate, cranberry, blueberry, acerola, goji and mangosteen Flavor Blends Pomegranate/cranberry, blueberry/acerola, Source: www.nutraingredients.com

Portion Distortion: 

Portion Distortion Majority of restaurant patrons feel they are being served too much! 57% of respondents felt restaurant portions were too generous 67% of women regarded portions as too large 47% of men regarded portions as too large Source: Nation’s Restaurant News, Decision Analyst

Fighting Portion Distortion: 

Fighting Portion Distortion It’s all about choice! T.G.I. Friday’s “Right Portion, Right Price” 30% smaller than regular portion sizes The Cheesecake Factory Smaller portions options Salads < 590 calories Subway Fresh Fit Meal 265-630 calories depending selection Chili’s Sweet Shots 220-310 calories each Source: Mintel Menu Insights, Restaurants’ Nutrition Analysis Chili’s Sweet Shots Subway Fresh Fit

Challenges to Healthy Eating: 

Challenges to Healthy Eating Source: Shopping for Health 2006, Food Marketing Institute and Rodale Press/Mintel Base: 1,000 adults aged 18+

Fast Food Restaurants Opportunities: 

Fast Food Restaurants Opportunities Meals made for Health Subway Fresh Fit meals Snackable Options McDonald’s Apple Dippers, Fruit & Yogurt Parfait, Fruit & Walnut Salad Sensible Sides Wendy’s Side salad, mandarin oranges, yogurt with granola, baked Lay’s Healthier Preparations that Infuse Flavor Quizno’s Oven roasted chicken Source: Mintel Menu Insights

Don’t Forget the Flavor: 

Don’t Forget the Flavor Source: Mintel Menu Insights

Healthy Flavor in Action: 

Healthy Flavor in Action Singapore Shrimp Rolls (California Pizza Kitchen) Sauteed shrimp, baby broccoli, soy-glazed shiitake mushrooms, fresh romaine, carrots, noodles, bean sprouts, green onion and cilantro wrapped in rice paper, served chilled with a sesame ginger dipping sauce Black Bean Roll-Ups (Max & Erma’s) H-E-L-L-O, skinny jeans! Five tortillas filled with spicy black beans and veggies, served with low-fat Tex-Mex dressing and fresh pico de gallo Stuffed Eggplant (Basil’s) Grilled eggplant stuffed with minced chicken and vegetable glazed with green curry Pear Poached in Red Wine, Ginger, and Honey (Bellini Restaurant) Source: Mintel Menu Insights

Doggie Bag: 

Doggie Bag To meet the needs of consumers that want to eat more healthfully when dining out restaurants are Increasing the number of healthy menu items Adding foods and flavors with additional health benefits Offering smaller portions Consumers are looking for the healthy options to be convenient and flavorful

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insight + impact