How to Test Ads

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Presentation Description

This presentation explores the ways to test ads -- MSN AdCenter, Facebook Ads, remarketing. Presentation by Elizabeth Marsten. From Portent Interactive.

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Presentation Transcript

Test that Ad!:

Test that Ad! “One finds limits by pushing them.” -Herbert Simon

Caution! Testing in Progress.:

Caution! Testing in Progress.

MSN AdCenter:

MSN AdCenter Use capitalization in headlines- while the entire headline can’t all be done in caps, words sure can.

More MSN AdCenter:

More MSN AdCenter Want to use “FREE FREE FREE”? No problem.

Look Mom! FREE!:

Look Mom! FREE!

Facebook & AdCenter:

Facebook & AdCenter Facebook is a publisher partner of AdCenter – which means that AdCenter ads are showing on Facebook pages. Which also means that whatever format or messaging you’re using in AdCenter, it shows up the same on Facebook.

Hey look! SHOP!:

Hey look! SHOP!

Show More for Less on Facebook:

Show More for Less on Facebook MSN doesn’t allow for specific publisher placements. Exclude those less relevant publishers as much as possible with publisher performance reports. Chances of showing up on Facebook with “enhanced” ads increases.

Some MSN Property URLs to Consider Excluding:

Some MSN Property URLs to Consider Excluding scout.com (MSN’s Fox Sports partner) msn.foxsports.com music.msn.com realestate.msn.com tv.msn.com today.msnbc.msn.com mail.live.com advertising.microsoft.com lifestyle.msn.com local.msn.com

Facebook Ads:

Facebook Ads Stricter editorial guidelines for capitalization and grammar. Longer body text at 135 characters

It’s Good to be Friends:

It’s Good to be Friends

Dynamic Insertion in Display URLs:

Dynamic Insertion in Display URLs Insert a dynamic keyword at the end: www.examplesite.com/{keyword:woo-hoo} Use all caps to really make it pop {KEYWORD} The shorter the URL the better, drop the “www” for example. Separate words with a “+”

Be Dynamic!:

Be Dynamic!

Fun with Site Links:

Fun with Site Links Google’s new ad format with up to 10 links at 35 characters apiece. 35 characters, hmmmm….

PowerPoint Presentation:

You sell: Books, movies and music Your site links could be: Make You Sound Smart Books Movies that Explode with Awesome Shake You All Night Long Music

Break it down further:

Break it down further You sell: books Your site links could be: Swoon-Worthy Romances Mayhem & Murder Can You Solve it Mysteries Set Your Kitchen on Fire Recipes

PowerPoint Presentation:

You sell: Weight loss shakes Your site links could be: Why am I so fat? It’s Genetic. My Spouse is Fat. Help! I Can’t Live Without Bacon. Take it One Step too Far

Stalk them with Remarketing:

Stalk them with Remarketing Another recent feature from AdWords on the Content Network this year. Set up a couple of remarketing lists and a custom combination and get the ones that got away! For example: targeting users that put an item in their cart, reach the checkout page and bail.

Create a Remarketing List:

Create a Remarketing List

Create a Custom Combination:

Create a Custom Combination

Now totally freak them out:

Now totally freak them out

Display Ad Builder :

Display Ad Builder Google’s adding more and more templates to help you create display ads for the content network. You can upload any picture that’s yours… So why wouldn’t you make it interesting to stand out a bit?