Flat Plan Layouts

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AS Media Research

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Flat Plan Layouts:

Flat Plan Layouts AS Media – Magazine Research Joseph Porter

Slide2:

Flat Plan Layouts are used in order to gain a general idea of the layout of a magazine. In my magazine for example, I will make one for my front page, contents page and double page spread. They feature a general sketch of the page, with labels for each component.

Purpose of Research:

Purpose of Research In order to gain an idea of the types of layouts which are existent within magazines To be better informed when making a decision of my own magazine. I have selected a range of flat plan layouts and performed analysis on each element.

Front Page Layout Analysis:

Front Page Layout Analysis

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The magazine title is in the top left of the page, making it easily recognisable. Variations of cover lines and stories allow for versatility depending on importance of image. Stories might not be as visible on the bottom of the page, and so should be to the right. Image takes up the majority of the space of the page, allowing for a large variety of shots to engage the audience. Barcode, price and issue date is positioned out of the way in the top right of the page, not drawing too much attention away from the title or image, but being easily visible. This magazines is effective when the main focus is on the image, allowing it to stand out due to the large amount of space, however, could fall short with versatility of page furniture.

Contents Page Analysis:

Contents Page Analysis

Contents Page 1:

Contents page heading is positioned in the top right, as long as it stands out, it should be easily visible here. The editors letter is in the top left, this is typically the first place the user sees and would allow me to connect with the reader immediately. The features are split up into an untraditional 2 column approach, with the main feature on the left and everything else on the right. This layout is effective in that it gives large priorities to the featured article and editors letter, allowing me to connect with the audience, but falls on the 2 column approach. Contents Page 1

Contents Page 2:

Contents Page 2 This layout places the heading across the entire width of the page, a very effective strategy to make it stand out. The features are split up into 3 columns, useful for directing the audience’s attention to key parts of the page based on the positioning of features. The sub headings are neatly laid out on the left column, with a large emphasis on multiple photos. The editors letter is positioned in the bottom right. This layout is effective due to it’s use of space with the title and 3 columns, as well as it’s prioritisation of image space, but could fall on lack of footer space.

DPS Layout Analysis:

DPS Layout Analysis

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Artists name is separated from the headline, allowing for versatility and multiple taglines. With both being in the skyline of the page and therefore easily visible to the reader. Artist logo and picture credits allow for the artist’s brand to be stamped onto the article whilst the tagline beneath the headline draws the reader in. The main image takes up an entire page, allowing it to speak for itself and really connect with the article, also taking up the right page. The caption is located on the left page over the main image, allowing the reader to associate the article with the artist. The footer allows for the house style and brand to be viewed on the DPS, with the page number and magazine name featuring. This DPS is effective with the equal space given to the image and the article, as well as the artist’s logo featuring. However, is disadvantaged by the small headline and caption, which doesn’t allow the artist’s name to stand out as much on the page

Conclusion:

Conclusion I have learnt many things from researching into flat plan layouts, not only from analysis, but from looking at the many different examples I have found that the use and positioning of certain elements such as images and headlines are crucial to the feel and clarity of a magazine Finally, I feel like I am well prepared to begin planning the layout of my own Alternative / Indie-Rock magazine.

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