FusionCharts- Pallav Nadhani

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By: rakeshsud (115 month(s) ago)

Hi Pallav- Great presentation. Can I have a copy of it? Rakesh Sud

Presentation Transcript

Slide 1: 

The FusionCharts Journey Pallav Nadhani Co-founder & CEO FusionCharts @ UnPluggd

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Breaking the ice Run a small software product company in Kolkata Started by me when I was 17 Totally bootstrapped company. No external funding Today we’ve over 17,000 customers and 330,000 users across 110 countries, including a majority of Fortune 500 companies FusionCharts @ UnPluggd

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FusionCharts wasn’t actually meant to be a product. It was originally a way to make pocket money. FusionCharts @ UnPluggd

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How did it all start? I was your regular 16 year old nerd FusionCharts @ UnPluggd

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= How did it all start? FusionCharts @ UnPluggd

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$ $ $ $ How did it all start? FusionCharts @ UnPluggd

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How did it all start? FusionCharts @ UnPluggd

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How did it all start? FusionCharts @ UnPluggd

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This resulted in creation of FusionCharts FusionCharts @ UnPluggd

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FusionCharts and you Weather.com FusionCharts @ UnPluggd

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Weather.com LinkedIn Polls FusionCharts and you FusionCharts @ UnPluggd

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Weather.com LinkedIn Polls Facebook Polls FusionCharts and you FusionCharts @ UnPluggd

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Weather.com LinkedIn Polls Facebook Polls Google Docs FusionCharts and you FusionCharts @ UnPluggd

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Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com FusionCharts and you FusionCharts @ UnPluggd

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Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com MoneyControl FusionCharts and you FusionCharts @ UnPluggd

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Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com MoneyControl Federal IT Dashboard FusionCharts and you FusionCharts @ UnPluggd

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Mr. President’s tryst with FusionCharts FusionCharts @ UnPluggd

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So, why am I here? FusionCharts @ UnPluggd

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Build something you are passionate about You are your best focus group FusionCharts @ UnPluggd

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Let customers guide you, but don’t follow blindly Listen to them. Figure out value, usability & feasibility FusionCharts @ UnPluggd

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The FusionCharts Suite FusionCharts @ UnPluggd

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Focus on the ‘why’ more than ‘what’ and ‘how’ Benefit vs features FusionCharts @ UnPluggd

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Our original product slogan: The extensive real-time animated graphing solution FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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JUST LOVE DOIN’ IT FusionCharts @ UnPluggd

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Our current product slogan: Stunning charts for Web & Enterprise FusionCharts @ UnPluggd

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Impressive spec vs Impressive Product Minimum Viable Product FusionCharts @ UnPluggd

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Don’t worry. Be crappy.

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It’s ok to suck initially. Everyone does.

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Initial idea…

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… Final Product

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Design products around the user’s mental or conceptual model, and not the system’s implementation model Engineering vs design FusionCharts @ UnPluggd

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Us Them FusionCharts @ UnPluggd

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Make it easy for customers. They’ll love you for it! FusionCharts @ UnPluggd

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Bootstrap or raise the least money when you start You do not have $ to focus on unimportant parts FusionCharts @ UnPluggd

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Know what kind of company you are trying to build Owning 20% of $20M is better than 3% of $100M FusionCharts @ UnPluggd

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On the Internet, it’s not the big that eat the small. It’s the fast who eat the slow. FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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The hardest part of a product company is NOT the product It is getting people who will pay real money to use the software and actually solve their problems FusionCharts @ UnPluggd

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Marketing does NOT start after product is built It is something that is done by each and every member involved with the product at each and every stage of the product FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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"Many a small thing has been made large by the right kind of advertising." ~ Mark Twain FusionCharts @ UnPluggd

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To get PR, tell a good story A story that inspires…motivates…shocks…or pisses off the average Joe FusionCharts @ UnPluggd

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The Federal IT Dashboard FusionCharts @ UnPluggd

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Possible PR Pitch: "The Federal IT Dashboard tracking 600 billions dollars of Federal IT investment uses FusionCharts actively” FusionCharts @ UnPluggd

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Revision Attempt #1 (common man lingo): "Barack Obama and his team use FusionCharts for data visualization in their Federal IT Dashboard” FusionCharts @ UnPluggd

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Revision Attempt #2 (de-jargonize): "Barack Obama and his team use FusionCharts in their Federal IT Dashboard” FusionCharts @ UnPluggd

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Revision Attempt #3 (short is sexy): "Barack Obama and his boys uses FusionCharts” FusionCharts @ UnPluggd

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The Perfect Pitch (with local & seasonal flavor): "Barack Obama and his boys rely on made-in-India software FusionCharts in spite of his anti-outsourcing policies” FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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Our PR learning It’s hard to get it right the very first time FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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Make yourselves PR worthy Craft sensational news. Show some cleavage. FusionCharts @ UnPluggd

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Being a successful product company… PR that worked for us …from Kolkata FusionCharts @ UnPluggd

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Getting to 10,000 customers… PR that worked for us …without a sales person FusionCharts @ UnPluggd

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In the first 7 years of the company… PR that worked for us …never having to hire a MBA FusionCharts @ UnPluggd

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In a startup, everyone is into sales Build engagement models with emotional investments FusionCharts @ UnPluggd

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Startup hiring Sell the vision. You don’t have much else to sell FusionCharts @ UnPluggd

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Do not take things personally when hiring Just go and give it your best shot FusionCharts @ UnPluggd

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Be personal. People like doing business with people. FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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People love behind the scenes. Give them enough dope. FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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FusionCharts @ UnPluggd

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Constraints are everywhere. Not all solutions are expensive. FusionCharts @ UnPluggd

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The Coconut Principle FusionCharts @ UnPluggd

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90% syndrome Use self-imposed deadlines FusionCharts @ UnPluggd

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Last but not the least, have fun throughout. If it’s not fun, stop doing it. FusionCharts @ UnPluggd

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“The toughest thing about getting started is getting started.” ~ Guy Kawasaki FusionCharts @ UnPluggd

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Thank you for your time Questions? Reach me at pallav@fusioncharts.com Catch hold of me @pallavn FusionCharts @ UnPluggd

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