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SEO Guide For Beginners
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SEO Search Engine Optimization is the process of affecting the visibility
of a website or a web page in a web search engines unpaid results —often referred to as
"natural" "organic" or "earned" results. It is also called Organic Listing. Search Engine
Optimization focuses different kind of search like Video Search academic search image
search news search etc. In Search Engine Optimization there are two types of listing one
is Paid Listing and another one is Organic Listing.
Here Is the Example of Paid Listing and Organic
Listing:-
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Types Of Search Engine Optimization:-
On-Page Search Engine Optimization
Off-Page Search Engine Optimization
Local Search Engine Optimization
On-Page Optimization - Any activities done within the boundaries of a
website. It includes activities like improving overall look of your website
and adding some good content reducing bounce rate . It increases
overall performance of website. Here some important tags in On Page
SEOSearch Engine Optimization.
Title Tag
Meta Tags Meta Keywords and Meta Description Tag
Headings H1H2H3 H4 H5H6
Text
Anchor Text Links
Alt Tag
URL Uniform Resource Locator
Canonical/404 Implementation
Google Sitemap XML Sitemap
HTML Code Optimization
HTML Validations
Internal Links
Robots.txt Optimization
Web Content Optimization
Website Design Link Structure
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Yahoo Sitemap
Off-Page Optimization - Any activities done beyond the boundaries of a
website. Here some important things in Off-Page SEO Search Engine
Optimization.
Article Submission
Article Writing
Blog Submission
Directory Submission
Forum Posting
Google Maps Listing
RSS Feeds
Search Engine Submission
Social Bookmarking
Video Submission
E-book Submission
Info- graphic Submission
Press -Release Submission
Local SEO Search Engine Optimization - Local SEO can help your
business stand out in the Search Engine Result Page. Integrating Google
Maps for better location based search .
Eg. Mobile Stores in Gwalior Online Bakery in Delhi.
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Reporting Analysis Tools For SEO -
Google Webmaster Tool
Google Analytics
Alexa Tool Bar
SEO Rank Checker
Key points For Internet Marketing -
Email Marketing
Pay Per Click
Google Adwords/Google Adsense
Affiliate Marketing
Video Marketing
Social Media Marketing
Success Mantra For SEO
1. Keyword
2. Content Content is the king
3. Quality Backlinks
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