SEO Guide For Beginners

Category: Entertainment

Presentation Description

A Complete Search Engine Optimization Overview for Beginners


Presentation Transcript

slide 1: SEO Guide For Beginners

slide 2: SEO Search Engine Optimization is the process of affecting the visibility of a website or a web page in a web search engines unpaid results —often referred to as "natural" "organic" or "earned" results. It is also called Organic Listing. Search Engine Optimization focuses different kind of search like Video Search academic search image search news search etc. In Search Engine Optimization there are two types of listing one is Paid Listing and another one is Organic Listing. Here Is the Example of Paid Listing and Organic Listing:-

slide 3: Types Of Search Engine Optimization:-  On-Page Search Engine Optimization  Off-Page Search Engine Optimization  Local Search Engine Optimization On-Page Optimization - Any activities done within the boundaries of a website. It includes activities like improving overall look of your website and adding some good content reducing bounce rate . It increases overall performance of website. Here some important tags in On Page SEOSearch Engine Optimization.  Title Tag  Meta Tags Meta Keywords and Meta Description Tag  Headings H1H2H3 H4 H5H6  Text  Anchor Text Links  Alt Tag  URL Uniform Resource Locator  Canonical/404 Implementation  Google Sitemap XML Sitemap  HTML Code Optimization  HTML Validations  Internal Links  Robots.txt Optimization  Web Content Optimization  Website Design Link Structure

slide 4:  Yahoo Sitemap Off-Page Optimization - Any activities done beyond the boundaries of a website. Here some important things in Off-Page SEO Search Engine Optimization.  Article Submission  Article Writing  Blog Submission  Directory Submission  Forum Posting  Google Maps Listing  RSS Feeds  Search Engine Submission  Social Bookmarking  Video Submission  E-book Submission  Info- graphic Submission  Press -Release Submission Local SEO Search Engine Optimization - Local SEO can help your business stand out in the Search Engine Result Page. Integrating Google Maps for better location based search . Eg. Mobile Stores in Gwalior Online Bakery in Delhi.

slide 5: Reporting Analysis Tools For SEO -  Google Webmaster Tool  Google Analytics  Alexa Tool Bar  SEO Rank Checker Key points For Internet Marketing -  Email Marketing  Pay Per Click  Google Adwords/Google Adsense  Affiliate Marketing  Video Marketing  Social Media Marketing Success Mantra For SEO 1. Keyword 2. Content Content is the king 3. Quality Backlinks

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