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Premium member Presentation Transcript A Global Study of Social Axioms: A Global Study of Social Axioms Kwok Leung City University of Hong Kong Michael Harris Bond Chinese University of Hong Kong Social axioms : Social axioms A social axiom is a generalized belief which is central in a person's belief system, and its function is to enhance the survival and functioning of the person in his/her social and physical environment.Why are social axioms useful to explain cross-cultural differences? : Why are social axioms useful to explain cross-cultural differences? Beliefs are related to a variety of social behaviors. Social axioms should demonstrate more cross-cultural variability than concepts frequently used in explaining cultural differences, such as values.Identification of social axioms: Identification of social axioms Western psychological literature Qualitative research in Hong Kong and Venezuela Open-ended questionnaire Interview Content analysis of popular songs, newspapers, magazines, and primary and secondary school textbooksThe Social Axioms Survey : The Social Axioms Survey 182 items Administered in Hong Kong and Venezuela Both college students and adults in both sites Factor analysis Five factors: Five factors Social cynicism A negative view of human nature and social events Reward for application The belief that effort will lead to positive outcomes Social complexity Multiple solutions to problems and the uncertainty of events Fate control a deterministic view of social events Religiosity (Previously named as Spirituality) the existence of a supreme being and positive consequences of religionsReplication in U.S., Japan, and Germany: Replication in U.S., Japan, and Germany 60 items short form created Administered to college students Confirmatory factor analysisRound the world study: Round the world study Over 40 samples Students (40 culture) Adults (13 cultures) Factor analysis based on a meta-analytic procedure Normalize the correlation matrix for each culture Average the matrices across cultures Transform the average matrix into a correlation matrix againEvaluate the factor solution across the two samples: Evaluate the factor solution across the two samples Highly similar factor structures across the two samples High correlations between student and adult means for each factor The student data is used as the sample size is largerSocial Axioms: Social Axioms Factor Structure and Summary FindingsSocial Cynicism (CYN): Social Cynicism (CYN) - College student samples from 40 countriesSocial Complexity (PLEX): Social Complexity (PLEX) - College student samples from 40 countriesReward for Application (RA): Reward for Application (RA) - College student samples from 40 countriesReligiosity (REL): Religiosity (REL) - College student samples from 40 countriesFate Control (FATE): Fate Control (FATE) - College student samples from 40 countriesCitizen Means of 40 Countries: Citizen Means of 40 CountriesCorrelations with Social Indicators: Correlations with Social Indicators Social Cynicism Life satisfaction (-.69) View on leadership: Charismatic/value based (-.65) Achievement via conformity (-.62) Correlations with Social Indicators (Cont’d): Correlations with Social Indicators (Cont’d) Social Complexity Other-referenced performance motive (-.60) Percentage of showing interest in politics (.55) ) Percentage of GDP on Health (.41) Correlations with Social Indicators (Cont’d): Correlations with Social Indicators (Cont’d) Reward for Application Mate preference – emphasizing mutual attraction, deemphasizing financial prospect (-.74) Working hours per week (.51) Sources of guidance - superiors (.49)Correlations with Social Indicators (Cont’d) : Correlations with Social Indicators (Cont’d) Religiosity Importance of religion in life – percentage of “very important” (.69) Hedonic balance (positive – negative affect) (.47) Agreeableness (.59) Correlations with Social Indicators (Cont’d): Correlations with Social Indicators (Cont’d) Fate Control Suicide rate (.54) Heart disease (.52) Work ethic – enjoyment of working hard (.-54) Country-level analysis: Country-level analysis Factor analyze item means of 41 cultural groupsFuture directions : Future directions Convergent and discriminant validity with similar concepts Origin of social axioms and their acquisition Environmental and situational influence on social axioms Behavioral consequences of Social axioms Contrast with values its their impact on behaviors You do not have the permission to view this presentation. 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Social Axioms Philippines Petronilla Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 329 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 23, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript A Global Study of Social Axioms: A Global Study of Social Axioms Kwok Leung City University of Hong Kong Michael Harris Bond Chinese University of Hong Kong Social axioms : Social axioms A social axiom is a generalized belief which is central in a person's belief system, and its function is to enhance the survival and functioning of the person in his/her social and physical environment.Why are social axioms useful to explain cross-cultural differences? : Why are social axioms useful to explain cross-cultural differences? Beliefs are related to a variety of social behaviors. Social axioms should demonstrate more cross-cultural variability than concepts frequently used in explaining cultural differences, such as values.Identification of social axioms: Identification of social axioms Western psychological literature Qualitative research in Hong Kong and Venezuela Open-ended questionnaire Interview Content analysis of popular songs, newspapers, magazines, and primary and secondary school textbooksThe Social Axioms Survey : The Social Axioms Survey 182 items Administered in Hong Kong and Venezuela Both college students and adults in both sites Factor analysis Five factors: Five factors Social cynicism A negative view of human nature and social events Reward for application The belief that effort will lead to positive outcomes Social complexity Multiple solutions to problems and the uncertainty of events Fate control a deterministic view of social events Religiosity (Previously named as Spirituality) the existence of a supreme being and positive consequences of religionsReplication in U.S., Japan, and Germany: Replication in U.S., Japan, and Germany 60 items short form created Administered to college students Confirmatory factor analysisRound the world study: Round the world study Over 40 samples Students (40 culture) Adults (13 cultures) Factor analysis based on a meta-analytic procedure Normalize the correlation matrix for each culture Average the matrices across cultures Transform the average matrix into a correlation matrix againEvaluate the factor solution across the two samples: Evaluate the factor solution across the two samples Highly similar factor structures across the two samples High correlations between student and adult means for each factor The student data is used as the sample size is largerSocial Axioms: Social Axioms Factor Structure and Summary FindingsSocial Cynicism (CYN): Social Cynicism (CYN) - College student samples from 40 countriesSocial Complexity (PLEX): Social Complexity (PLEX) - College student samples from 40 countriesReward for Application (RA): Reward for Application (RA) - College student samples from 40 countriesReligiosity (REL): Religiosity (REL) - College student samples from 40 countriesFate Control (FATE): Fate Control (FATE) - College student samples from 40 countriesCitizen Means of 40 Countries: Citizen Means of 40 CountriesCorrelations with Social Indicators: Correlations with Social Indicators Social Cynicism Life satisfaction (-.69) View on leadership: Charismatic/value based (-.65) Achievement via conformity (-.62) Correlations with Social Indicators (Cont’d): Correlations with Social Indicators (Cont’d) Social Complexity Other-referenced performance motive (-.60) Percentage of showing interest in politics (.55) ) Percentage of GDP on Health (.41) Correlations with Social Indicators (Cont’d): Correlations with Social Indicators (Cont’d) Reward for Application Mate preference – emphasizing mutual attraction, deemphasizing financial prospect (-.74) Working hours per week (.51) Sources of guidance - superiors (.49)Correlations with Social Indicators (Cont’d) : Correlations with Social Indicators (Cont’d) Religiosity Importance of religion in life – percentage of “very important” (.69) Hedonic balance (positive – negative affect) (.47) Agreeableness (.59) Correlations with Social Indicators (Cont’d): Correlations with Social Indicators (Cont’d) Fate Control Suicide rate (.54) Heart disease (.52) Work ethic – enjoyment of working hard (.-54) Country-level analysis: Country-level analysis Factor analyze item means of 41 cultural groupsFuture directions : Future directions Convergent and discriminant validity with similar concepts Origin of social axioms and their acquisition Environmental and situational influence on social axioms Behavioral consequences of Social axioms Contrast with values its their impact on behaviors