CH 11Leisure Provision in the Commercial Sector: CH 11 Leisure Provision in the Commercial Sector Tzu-Ching Chang Dept. of Recreaiton Management Ming Chuan University 20203 Recreation Management


CH 11Leisure Provision in the Commercial Sector: CH 11 Leisure Provision in the Commercial Sector Related to the CH 6 “trends in the leisure industry” The contents: An overview of the commercial leisure sector Commercial package: pubs and eating out/gambling/entertainment centers/bowling/cinemas/indoor play center/hotels/health and fitness center/ arts and sports/ tourism/ sponsorship


Commercial providers: Commercial providers The primary objective of the commercial operator is the financial profit an adequate return on investment The providers of leisure services inside and outside the home Home-based leisure Outside home leisure


Home-based leisure: Home-based leisure Such ad watching TV or DVD Play Video game, surf the internet, listening to music, gardening The nature of home-based activities and their employment will be affected by factors housing conditions availability of a garden standard of living.


Home-based leisure: Home-based leisure Leisure-time use will vary according to the home itself, home improvements family interests and hobbies material possessions of the household (TV, video, computer Time-saving appliances (dishwasher)


Home-based leisure: Home-based leisure The keeping of the pets If you have dog, You need to do regular walking …


Home-based leisure: Home-based leisure The media have the most influential effect on leisure in terms of what people do with their time including television viewing, radio, magazine, book, tapes


Home-based leisure: Home-based leisure Two important influences Advertising The expansion of the video recorder market The use of television for active participation (video games) The use of internet


Home-based leisure: Home-based leisure Another type is the house and garden, To provide opportunities for leisure activity, depending on whether home improvement Home drinking is another type of home-based leisure The commercial sector can provide the equipment and technology for home-based leisure activities


Leisure outside the home: Leisure outside the home The leisure activity outside the home: visiting a pub and eating out, gambling, cinema going, window shopping, …. Age is an important factor when making a decision for leisure activity Gender?


Pubs, bars and restaurants: Pubs, bars and restaurants What is “pub”? The public house A place for the social activity, the selling of alcohol, staging live music events The pub caters for a verity of need, light meals


Pubs, bars and restaurants: Pubs, bars and restaurants Examples Roxy pub THE BEST ROCK HOUSE IN TAIPEI Live pub Dancing pub


Pubs, bars and restaurants: Pubs, bars and restaurants Examples Brown Sugar Jazz pub Weekly event Food and drinks


Pubs, bars and restaurants: Pubs, bars and restaurants The eating out restaurants Become a new world-entertainment The brand restaurants account for 24% of market share Different locations, same menus Example: Planet Hollywood


Pubs, bars and restaurants: Pubs, bars and restaurants The eating out restaurants USA Atlantic City Honolulu Las Vegas Myrtle Beach New York - Times Square Orlando Walt Disney World


Gambling: Gambling


Gambling: Gambling Social recreation Amusement arcades in department stores The football polls Bingo On-and off-course betting


Gambling: Gambling This includes casinos, lotteries and even stock exchange Gambling turnover – consumer expenditure minus winnings Four of five people in Britain do the gambling Betting is gathering the attention Government legislation, new technologies, commerical marketing


Gambling: Gambling Betting shops Over 8500 in UK and 50% of them are owned by three companies: Ladbroke, Coral and William Hill Live betting on sports, racing and other events Baseball game, soccer game, basketball game


Gambling: Gambling Betting shops The appearance of National Lottery A loss of over 3,000 jobs A loss of 32% in profits


Gambling: Gambling Casinos About 116 casinos in England, Scotland and Wales.


Gambling: Gambling Casinos Las Vegas Casinos Table games Slots Video games Bingo


Casino: Casino A superb selection of electronic slot and video poker machines range from the traditional arm pull to the latest generation of interactive machines based on your favorite TV shows.


Slide24: Double Diamond Deluxe ™ One of the most popular slots for players everywhere, The Double Diamond symbol is a match for any other symbol on a payline. One Double Diamond symbol doubles the normal payout when it lands on the payline. Two Double Diamond symbols pay four times the standard win! Little Green Men


觀光: 觀光 Our Race & Sports Book is a sports fan’s dream come true. Not only does it offer the opportunity to wager on sporting events and horse races, the Race & Sports Book lets you follow the action live from arenas around the country.


Gambling: Gambling


Gambling: Gambling The excitement of Keno lies in the thousands of possible number combinations that may be played during each game. Each game 20 balls are drawn out of 80 numbered balls. You may select from 1 to as many as 15 numbers out of the 80. The amount you win depends on the amount of money you bet and how many numbers you got right.


Gambling: Gambling Bingo 5 in a row Full of competition Try to increase the market share Invested in a national poster campaign, direct mailing, and local radio promotion


Family entertainment centers & multi-leisure parks: Family entertainment centers & multi-leisure parks The first family entertainment center is open in the toy store. This type of recreation is described as an “urban indoor electronic theme park” Two important growing areas: Multi-leisure park: Put a number of leisure attractions together such as cinemas, bowling center, nightclubs.


Family entertainment centers & multi-leisure parks: Family entertainment centers & multi-leisure parks The factors The location Better in downtown or city Provide the parking space


Family entertainment centers : Family entertainment centers The Utah Fun Dome Family Entertainment Center is located in Murray, just 15 minutes south of Salt Lake City. We are Utah's largest entertainment center boasting over 250,000 square feet of fun.


Family entertainment centers & multi-leisure parks: Family entertainment centers & multi-leisure parks Night clubs A leisure-experience package – a night out The major clubs need large regular throughputs and special events and promotions to increase business on quiet nights Independently owned clubs are generally smaller than the major clubs and tent to be conventional in terms of disco nights


Tenpin Bowling: Tenpin Bowling Developed in USA during the 19th century First indoor center in Britain in 1960 Popular in 1960s Tenpin bowling is especially suited to people with disabilities and many centers have facilities available for disabled people


Tenpin Bowling: Tenpin Bowling Tenpin bowling center as part of wider family entertainment center with supporting feature such as amusement machines, video games, … American pool Considered as “a good outing for the family” or “an evening out” Not a “sport”


Cinema: Cinema


Cinema: Cinema Cinema-going classed within a commercial leisure category called the cinema exhibition market


Cinema: Cinema A composite building Include theater, shopping center, cafeteria, and so on. has high tech sound equipment and screen equipment. comfortable surroundings, car parking, and computerized booking, and which offer food and choice has contributed to maintaining and increasing admissions


Cinema: Cinema Multiplex was developed by America theaters in terms of one-stop entertainment in 1970~80 because in one building has more than 5 screens Example: AMC


Cinema: Cinema The number of screens per site is increasing. The size of cinema is getting bigger and bigger. For example, AMC is set to join the UK market with a 24-screen development. Virgin is to open a 20-screen. Warner Village plans a 30-screen cinema Now the cinema-going is developing into a night-out experience with bars, wine bars, merchandising-videos, CDs and T-shirt.


Cinema: Cinema About AMC One of the world's largest theatrical exhibition companies With more than 3,500 screens. Multiplex-style theatre complexes with locations in most major markets in the United States and eight other countries.  


Cinema: AMC amenities Stadium seating with 18-inch risers for unobstructed viewing Digital surround sound that envelops the audience in a multi-dimensional cinematic sound environment AMC's exclusive “LoveSeat” style seating "MovieWatcher" rewards program for frequent moviegoers Cinema


Cinema: AMC amenities AMC Guest Services area for superior customer service Advance credit card ticket sales by phone or online at MovieTickets.com Automated Box Offices for easy ticket purchasing and advance ticket order pick-up The AMC Entertainment Card, a stored-value gift card Cinema


Children’s indoor play centers: Children’s indoor play centers Originally the children’s indoor play center was designed for the disabled and handicapped children to play in safety, without risk of injury. Now the concept of this center is relatively new on a mass scale and the needs of children and the family market have stimulated this demand. Now the children indoor play center can be found not only in a large shopping mall but also in smaller towns.


Children’s indoor play centers: Children’s indoor play centers There are Indoor facilities, which can also be used during the winter The concerns to the safety of young children The need for healthy physical and adventurous activities Family entertainment The social dimension to leisure and play activities such as Happy Birthday Party


Children’s indoor play centers: Children’s indoor play centers The factors to have a successful center The range of activities and equipment The setting and attractiveness of the play center The location and accessibility for regular usage The market competition


Children’s indoor play centers: Children’s indoor play centers The factors to have a successful center The operational management, pricing, and customer service The facilities and service for parents and adults accompanying children Car parking


Children’s indoor play centers: Children’s indoor play centers Children's Indoor Play Center - Parents Play Free!


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Slide50: http://www.romparound.com/parties.htm


Hotels: Hotels


Hotels: Hotels Hotels, as well as being essential for business, are also essential for holidays and leisure travel Now it is difficulty to find a hotel without any leisure elements such as swimming pools, and fitness facilities Usually hotel can provide the accommodation, leisure, recreation, meeting, exercise, dinning service Usually the hotel industry is greatly affected by the economy and the tourist industry


Hotels: Hotels Hotel provides different types of rooms Deluxe Room deluxe rooms feature one king or two queen beds In-Room safes /Mini-bars featuring everything from libations to jellybeans /Bath & Body Works bathroom favors /Plush and oh-so comfortable pillow-top beds, the same ones found in the rooms at Bellagio /High speed Internet /In room movies /Newly remodeled, upscale cabin decor /24-hour room service /Swimming pool and Jacuzzi /Fitness room /Full-service valet and bell staff


Hotels: Hotels Hotel provides different types of rooms Suite all 800 square feet with one king bed, featuring a living room area adjoining the bedroom, a Jacuzzi tub and breakfast bar. Converted 4 of these suites into unique themes; the Buckaroo theme, the Goldrush theme, the Knobhill theme and the Kentucky theme.


Hotels: Hotels B &B AAA classifies a Bed and Breakfast as a limited service lodging type with the following definition; “Usually smaller establishments emphasizing a more personal relationship between operators and guests, leading to an "at home" feeling. Guest units tend to be individually decorated. Rooms may not include some modern amenities such as television and telephones, and may have a shared bathroom.


Hotels: Hotels B &B Usually owner-operated, with a common room or parlor, separate from the innkeeper's living quarters, where guests and operators can interact during evening and breakfast hours. Evening office closures are normal. A continental or full, hot breakfast is served and is included in the room rate."


Hotels: Hotels Like other sectors in the commercial leisure industry, a few major players dominate the hotel market at the top with chains of hotels. In UK, three major hotel chains are Granada (31%), Whitbread (18%) and Thistle Hotels (10%). Budget hotels focus on the business people to provide quality bedrooms at a cheap price.


Holiday Centers: Holiday Centers Short breaks, including family activity holidays are becoming very popular as second/seasonal holidays Three characteristics about holiday center: The building on the tradition of the “working-class” holiday camps The advent of the holiday village concept The diverse field of large numbers of holiday parks and sites


Holiday Centers: Holiday Centers http://www.valdor.it/index.htm The service Hotels Camping Farm holidays – wine and ham


Holiday Centers: Holiday Centers http://www.dronningensferieby.dk/ The service Provide different activities indoors or outdoors Provide different activities for winder or summer Disabilities


Health and fitness centers: Health and fitness centers The increase in positive awareness of health and fitness meant a boom in the market and considerable interest from all sectors – public, commercial, institution In the public, all large leisure centers provide the fitness centers, aerobics studios and health suites In the voluntary sector, sports clubs are installing fitness machines and new tennis facilities rely on the fitness centers


Health and fitness centers: Health and fitness centers In the commercial sector, they try to provide the equipment and service, which can meet the health and fitness market There are different types of facilities and business in this field: A fitness gym Dance/aerobics studio A swimming pool Healthy and beauty salon Squash Health spa Catering


Health and fitness centers: Health and fitness centers http://www.futurefit.co.uk/2003-7/index.html The programs: Total fitness professional Personal trainer Exercise to music instructor Exercise and fitness specialist Health club manager Nutrition advisor


Arts and sports: Arts and sports Commercial leisure provision for entertainment and the arts outside the home covers a number of areas. http://www.cloudgate.org.tw/


Arts and sports: Arts and sports Arts: Attending the cinema and theater, going to popular and classical concerts, visiting art galleries or going to shows… Usually only a small percentage of population attend opera and ballet..


Arts and sports: Arts and sports Sports Is an expanding market More people are playing sport, which increase the consumer spending on goods and services Commercial providers are concerned in sport and physical recreation in many areas such as spectator sport, sports sponsorship and sports goods and equipment


Arts and sports: Arts and sports Sports Example: play golf You need to buy the gold equipment, professional shoes and clothes, gloves, hats. You need to buy the membership card


Theme Park: Theme Park As well as organizing tours, the commercial sector is also involved with the maintenance of tourist attractions such as historic buildings, zoos, wildlife and amusement parks and theme parks Theme park have become very popular since Disneyland resurrected the amusement park industry in 1995 in USA The theme park try to deliver the excellence, cleanliness, courtesy and safety and create an atmosphere of fantasy, glamour, and excitement


Presentation 1: Presentation 1 Course：Recreation Management (20203) Instructor: Dr. Tzu-Ching Chang Presentation date：10/11, 10/18, 10/25, 11/1


Slide70: Group member The grades Content: 60% Presenter: 20% Format: 10% Feedback: 10%


Slide71: Presentation rule The presentation will be given at 9:10. Please save your updated file on the desktop of the computer (Both groups) The length of time for your presentation is around 25 minutes and 5 minutes for questions.


Slide72: Presentation rule The number of the slides in you presentation is at least 20 pages. Both need to do the presentation and each one is for 10 minutes.


Slide73: Presentation rule Email your file to me a week ahead and bring the hard copy of the paper to the class. (Don’t just copy the presentation stuff and paste it to the word file)


Presentation Topic: Presentation Topic In chapter 11 of your textbook, there are 12 different types of commercial sectors, which provide different types of recreation activities and programs for the public in UK. However, we only have the information about the development and growth of those recreation commercial sectors in England. Now I would like to gather the information about how those commercial sectors develop and grow in Taiwan (or Taipei).


Presentation Topic: Presentation Topic So each group can pick up one type of commercial sector the following sectors: 1) restaurants, pubs, bars, 2) gambling, 3) family entertainment center, 6) cinema, 7) children’s indoor play center, 8) Hotels, 9) Holiday centers, 10) fitness and physical center, 11) Accommodation, and 12) Theme park.


Presentation Topic: Presentation Topic Introduce the development of the recreation commercial sector in Taiwan The most important companies in that commercial sector in Taiwan Location, business type, customers, pricing, services, facilities


Presentation Topic: Presentation Topic The trend of this sector in Taiwan Compare your examples