Perception360 Consulting

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Presentation Description

Perception360 is an unique consultancy in the arena of employer branding. We develop and fine tune Employer Value Proposition for Employers. We offer branding solution by executing employer branding campaigns across campuses and universities. We also design internal & external communication, branding material and build great employer brand by leveraging social media.

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Presentation Transcript

Perception360 Consulting : 

Perception360 Consulting Envisage Execute

Employer Branding : 

Employer Branding 2 www.p360consulting.com

It’s about creating a superior BRAND : 

It’s about creating a superior BRAND When 70 per cent  of corporate value is from intangible assets (Source: Accenture) being an attractive employer is critical to keep competitive advantage Strong brand value helps in attaracting & retaining valuable employees 3 www.p360consulting.com We offer end to end Employer Branding Solutions.

Market : Employer Branding’s Perspective : 

Market : Employer Branding’s Perspective 4 www.p360consulting.com EMPLOYER BRANDING

P360 Offerings : 

P360 Offerings 5 www.p360consulting.com

Communication Design : 

Communication Design www.p360consulting.com 6

Communication Design : 

Communication Design 7 www.p360consulting.com Communication is reflection of your Brand. Effective communications can change minds & challenge perceptions

On Campus Branding : 

On Campus Branding 8 www.p360consulting.com

On Campus Branding : 

On Campus Branding 9 www.p360consulting.com College Students : Most important Demographics for organizations No brand loyalties : Opportunity to make a lasting brand identity

Social Media Branding : 

Social Media Branding 10 www.p360consulting.com

Slide 11: 

Not just informative, It’s interactive Social Media Marketing 11 www.p360consulting.com

Our Approach : 

Our Approach Determine the objectives Branding Traffic on web Set SMART goals % increase in mentioning of your brand share of conversation Click Through Rates from Social Media Platform Create your social media presence Choose the relevant channels Web/blog/networking/news/document sharing create personalized pages Manage your profiles actively Put Spot light on users Use “Do-good” networks Use Message Boards/Forums Connect with issues Key is the content that provides a stimulus to evokes a response Use aggregators, social search engines & web/desktop tools Measure Reach Conversations Mentions : Strength, Sentiments, Passion Key Influencers Benchmark with competitors www.p360consulting.com 12

Why P360 : 

Why P360 13 www.p360consulting.com

Why P360 : 

Why P360 14 www.p360consulting.com