Slide1: Suprabha Moleeratanond Director – Convention Thailand Convention & Exhibition Bureau THAILAND MICE INDUSTRY


Slide2: AGENDA Global Watch Facts & Figures Thailand Convention & Exhibition Bureau MICE Academy Major Events Thailand Convention & Exhibition Bureau - TCEB


Slide3: MICE GLOBAL WATCH An important part of the metropolis tourism industry in the world Europe and US are the major markets worldwide in respect of the number of meetings, conferences and exhibition According to International Congress and Convention Association (ICCA) ‘s global ranking, Vienna is 1st ranked in the meeting industry followed by Singapore and Barcelona respectively Emerging markets in Eastern European countries such as Russia, Bulgaria, Croatia, Latvia, Romania and Poland are all showing increasing demand for meetings & incentive travel


Slide4: MICE Competitive Rivalry


Slide5: MICE Singapore’s new attractiveness The Idea Exchange Capital of The World The new Marina Bay Sand, an Integrated Resort being developed by Las Vegas Sands is expected to be completed in 2009 offering 200,000 sqm. of convention & exhibition space and will contain Singapore’s first casino


Slide6: MICE Emerging market Vietnam is emerging as a new tiger in Asia and an attractive place for foreign investors since the country has been the 2nd fastest growing economy in Asia. Vietnam’s MICE tourism may become a fierce competitor against Singapore, which is regarded as the biggest MICE market in Southeast Asia.


Slide7: MICE Emerging market (cont.)


Slide8: Not only showing an increasing demand for incentives but China is making its way to be a leader in aviation industry. Their aviation mega project aiming to build more than 80 international airport by 2020. This would make China an Asia Pacific leader in aviation industry. MICE Emerging market (cont.)


Slide9: MICE THAILAND Thailand Convention & Exhibition Bureau - TCEB


Slide10: MICE Facts & Figures Source: IP&C, Mice Statistic Report 2005


Slide11: MICE 2006 Asia Statistic Source: ICCA International Meetings Association


Slide12: MICE International Voices Source: Mice Asia.net Magazine 2006,2007


Slide13: Event Planners are spoilt for choices when it comes to Thailand With such a diversity of destination offering so much variety. From beachside havens like Phuket and mountainous destinations like the northern city of Chiang Mai, there are too many wonderful and difference options for delegates. And now with greater accessibility due to a recent opening of the new “Suvranabhumi” Airport.


Slide14: THAILAND CONVENTION & EXHIBITION BUREAU - TCEB - Thailand Convention & Exhibition Bureau - TCEB


Slide15: TCEB is an official organization established by the Royal Decree following the decree’s publication in the Royal Gazette on 28th September 2002. TCEB has been operating since the year 2004.


TCEB: TCEB The governmental organization dedicated to raise the platform of the Thailand MICE industry and to promote the destination as the venue for international corporate meetings (M), incentive events (I), conventions (C) and exhibitions (E); with the sustainability and sufficiency positioning.


Slide17: Trade Show & Road Show in target markets Support scheme to corporate clients TCEB Key Marketing Activities FAM trip for corporate clients, agents and representatives Overseas marketing representatives Royal Initiative Discovery Project Trade Show in target markets Convention Bidding and Event Support Overseas marketing representatives Road Show with target associations, both domestic and international Exhibition Bidding and Event Support Overseas marketing representatives Road Show in target markets Industry research and study Exhibition standards and certifications Numbers of MICE Visitors and Revenues to Thailand Meetings and Incentives Conventions Exhibitions Industry research and study


Slide18: TCEB Overseas Marketing Representatives America Australia & New Zealand UK India Japan Malaysia & Singapore Russia (by proj.) China & Hong Kong India North Asia South East Asia MI & C Representative MI Representatives E Representatives


Slide19: MICE ACADEMY Thailand Convention & Exhibition Bureau - TCEB


Slide20: To enhance and develop current & future MICE professional To position Thailand as the sub-regional leader in MICE human resources development and MICE education People & Organization Development Regional Center of MICE Education


Slide21: People / Organization Development General Management Content Specific for Association / Industry Management Trainings / Workshops English for MICE The Exhibition Management Degree Problem Solving & Decision Making - Kepner Tregoe The Versatile Salesperson – Wilson Learning Lateral Thinking – Creativity Center (De Bono Thinking Methods) Leadership – DDI Negotiation – Wilson Learning


MICE people..: MICE people.. Spa Industry -3,500 Hotel Industry -51,849 Exhibition Industry -11,000 Convention Industry -20,000 Inadequate human resource especially in the management, marketing, creativity, and language skill


Slide23: Major Events


Slide24: Up-coming Events


Slide25: THANK YOU www.tceb.or.th