mideseason0607

HIGHLIGHTS: 

HIGHLIGHTS PRIMETIME MID-SEASON PROGRAMMING 2006/2007 PRESENTED BY: ALLISON M. JOHNSON VP, Associate Media Director, Zenith Media

4TH QUARTER HIGHLIGHTS: 

4TH QUARTER HIGHLIGHTS A very competitive quarter ABC & NBC tie for the lead CBS follows closely

4TH QUARTER HIGHLIGHTS: 

4TH QUARTER HIGHLIGHTS NBC is the only network to experience growth Double-digit declines for key newtorks

Winners by night of the week: 

Winners by night of the week CBS wins 3 out of 7 nights NBC wins 2 out of 7 nights ABC now leads on Saturday

Top 15 Programs: Adults 18-494th Quarter: 

Top 15 Programs: Adults 18-49 4th Quarter Top Programs ABC: 7 CBS: 4 NBC: 4 FOX: 2

4th Quarter Hits/Misses: 

4th Quarter Hits/Misses HEROES (NBC) BROTHERS & SISTERS (ABC) UGLY BETTY (ABC) SHARK (CBS) JERICHO (CBS) SIX DEGREES (ABC) SMITH (CBS) 20 GOOD YEARS (NBC) 3 LBS (CBS) DAYBREAK (ABC) STANDOFF (FOX) JUSTICE (FOX) VANISHED (FOX) HITS MISSES

Looking Ahead… New Programming: 

Looking Ahead… New Programming 5 NEW DRAMAS THE BLACK DONNELLY’S NBC/MON 10-11P RAINES NBC/FRI 9-10P THE WEDDING ALBUM FOX/FRI 9-10P HIDDEN PALMS CW/MARCH 07-TBD OCTOBER ROAD ABC/MARCH07-TBD

Looking Ahead… New Programming: 

Looking Ahead… New Programming 4NEW COMEDIES In Case of Emergency ABC/Wed 9:30-10P Knights of Prosperity ABC/Wed 9-9:30P Rules of Engagement CBS/Mon 9:30-10P The Winner FOX/March ’07-TBD 4 NEW ALTERNATIVE SERIES Armed & Famous CBS/Wed 8-9P Grease: You’re The One That I Want NBC/Sun 8-9P Pussycat Dolls Present: The Search For The Next Doll CW/ Feb ’07-TBD On The Lot FOX/May ’07-TBD

Looking Ahead… Returning Series: 

Looking Ahead… Returning Series ABC Lost (Drama) Wed 10-11P* Dancing With the Stars (Reality) Mon 8P, Tue 8P CBS Jericho (Drama) Wed 8-9P The Amazing Race: All-Stars (Reality) Sun 8-9P Survivor: Fiji Islands (Reality) Thurs 8-9P

Looking Ahead… Returning Series: 

Looking Ahead… Returning Series NBC The Apprentice: LA (Reality) Sun 9-10P Crossing Jordan (Drama) Sun 10-11P Scrubs (Comedy) Thurs 9-9:30P FOX 24 (Drama) Mon 9-10P Prison Break (Drama) Mon 8-9P American Idol (Reality) Tue 8-9P/Wed 9-10P

ABC’s Midseason Strategy: 

ABC’s Midseason Strategy COMEDY…COMEDY… COMEDY Comedy remains a challenge… ABC will return to solid comedies and add several new ones (Knights of Prosperity & In Case of Emergency) Enjoy the success of Lost, Grey’s Anatomy, Ugly Betty & Dancing With the Stars GEORGE LOPEZ ACCORDING TO JIM LOST GREY’S ANATOMY

CBS’ Midseason Strategy: 

CBS’ Midseason Strategy Sample a new comedy on Monday: Rules of Engagement Launch a new reality series: Armed & Famous (Jericho) Stick with what works: Jericho returns, Survivor: Fiji & the Amazing Race: All-Stars ARMED & FAMOUS JERICHO

FOX’S Midseason Strategy: 

FOX’S Midseason Strategy 24 and American Idol are two of FOX’s most successful mid-season series… they’re BACK! More Prison Break too! Will also launch one new comedy, The Winner, one new reality series, On the Lot and one new drama, The Wedding Album On the Lot is a contest for aspiring filmmakers (Steven Spielberg/Mark Burnett) American Idol The Wedding Album 24

NBC’S Midseason Strategy: 

NBC’S Midseason Strategy What a difference a year makes… rebounding from 3rd place a year ago, NBC will continue to improve its positioning 3 favorites return The Apprentice, Crossing Jordan & Scrubs 3 new series, The Black Donnelly’s, Raines & Grease The Black Donnelly’s The Apprentice

CW’s Midseason Strategy: 

CW’s Midseason Strategy Defining its brand...Finding its audience Launch a new reality series with the Pussycat Dolls Launch a new soap-like drama, Hidden Palms