Economic Impact Studyon London Olympics

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Maximising the opportunities from the Olympic Games and Paralympic Games in the East of England Richard Hunt, Suffolk 2012 Steering Group

A Regional Vision: 

A Regional Vision The East of England will rise to the challenge of the Olympic Games and Paralympic Games by creating a sustainable legacy that extends far beyond the sporting landscape. Economic development and regeneration Employment Skills Opportunities for business, large and small Culture

National progress since July 05: 

National progress since July 05 LOCOG established Olympic Board in place CEO Appointed Nations & Regions established Lottery up and running Legislation (ambush marketing, touting, etc.) Interim ODA in place - senior appointments from world-class field First construction contracts placed Delivery Partner tender process underway

National Structure: 

National Structure

National Roles and Budget: 

National Roles and Budget Olympic Development Authority (ODA): Budget £2.375b Building the Games London Organising Committee for the Olympic Games (LOCOG): Budget £2.b Delivery and Staging the Games

Regional structure: 

Regional structure

Suffolk 2012 structure: 

Suffolk 2012 structure Suffolk Tourism Partnership Learning and Skills Council SAVO University Campus Suffolk ITFC / Community Trust Optua Young Suffolk Suffolk 2012 Co-ordinator District & Borough Councils Suffolk County Council PCT(s) County Sports Partnership Cultural Officers Group for Suffolk Suffolk Development Agency (SDA) Suffolk Chamber of Commerce Corporate Director/Board level membership with the ability to make decisions on the allocation of resources.

Opportunities for Suffolk: 

Opportunities for Suffolk Business Procurement International trade Skills Increased workforce capacity Business skills support Volunteering Culture / Tourism IoC contract Opening/closing ceremonies/ Torch relay Education Curriculum opportunities / School Olympics

Opportunities for Suffolk: 

Opportunities for Suffolk Children Inspirational team work and taking part Sport Preparation camps Participation including physical activity and health benefits Club developments Disability sport/Paralympics Win more medals Community Volunteerism Step change in physical activity Spectators Feel good factor

What have we achieved so far? Facilities and preparation camps : 

What have we achieved so far? Facilities and preparation camps LOCOG producing Pre-Games Training Guide. Online submissions process. Regional event to be held in September 7th 2006 in Bedfordshire to inform interested parties about the process of bidding to be a preparation camp.

What have we achieved so far? Skills development : 

What have we achieved so far? Skills development European funding to support skills development – March 06 Tri-regional partnership of GO, SLC and RDA from London, South East and East of England. £5m of European Social Fund money to support employment and skills. 30% of total awarded to Greater South East.

What have we achieved so far? : 

What have we achieved so far? Economic Impact Study EEDA, in partnership with Sport England East, Living East and SREPS commissioned research to identify what opportunities and subsequent action needs to happen to maximise benefits and minimise risk Regional Project Manager appointed, Katie Huane – June 06 Role is to act as key point of contact with LOCOG, co-ordinate work of the region Use economic impact study to build a business plan for the region.

Benefits for the East of England Economic Impact Study (EIS) Overview : 

Benefits for the East of England Economic Impact Study (EIS) Overview With the right interventions, there are potential economic and social benefits in areas of tourism, business, culture and sport. Opportunities available through specific sectors – e.g. construction, creative and transport sectors. Skills highlighted as a key area where the Games will act as a catalyst and focus. Tourism is the sector where the largest potential benefits are achievable. Maximising legacy benefits is key aim.

Economic Impact Study Six Priorities for Action : 

Economic Impact Study Six Priorities for Action Increase tourism Capitalise on business opportunities Improve sport and sports participation Culture and education Infrastructure Improved co-ordination

Economic Impact Study How will we make this happen : 

Economic Impact Study How will we make this happen Developing three year regional business plan – this will include input from key agencies and will involve each of the county working groups throughout the region. Nations and Regions East –giving strategic direction and ensuring buy-in of key partners. Funding issues resolution. Critically important that the LAA is engaged and involved through the sub-regional groups (Suffolk 2012 Steering Group.

Total estimated impact to 2016 (£600 million +)- Regional : 

Total estimated impact to 2016 (£600 million +)- Regional Increase the number of business tourists (equivalent to 3% of total) £150m Increase the number of international tourists by 3% 100m Develop skills in the East of England £150m Business opportunities (eg construction, catering, logistics, creative industries) £100m

Total estimated impact to 2016 (£600 million +)- Regional: 

Total estimated impact to 2016 (£600 million +)- Regional Health benefits associated with increase in sports participation £96m Promotion of technology and inward investment £46m Transport improvements (without intervention)£10m Development of preparation camps £6m Develop Cultural Olympiad – Large social, medium economic impact

Potential benefits to 2016 - Suffolk : 

Potential benefits to 2016 - Suffolk Health £12m Business/tourism £16m International tourism £9m Skills £24m Construction £5m (not including Haven Gateway values for Suffolk)

Key issues for LAA development: 

Key issues for LAA development To maximise the legacies presented by the Games – sporting, volunteering, cultural, skills and enterprise, learning To enhance and accelerate LAA (BLOCK 4) priority areas / key growth areas– cultural & tourism, business, enterprise and creative industries, volunteering Support and linkage to Suffolk 2012 steering group

Where to find out more : 

Where to find out more Keep a regular watch EEDA website www.eeda.org.uk Regular updates on regional and sub-regional activity The London 2012 website http://www.london2012.org Information for businesses, and opportunities for business to engage around procurement. Visit Britain tourism strategy out to consultation. ODA procurement policy draft out to consultation.

Questions: 

Questions Questions