Slide1: Maximising the opportunities from the Olympic Games and Paralympic Games in the East of England Richard Hunt, Suffolk 2012 Steering Group A Regional Vision: A Regional Vision The East of England will rise to the challenge of the Olympic Games and Paralympic Games by creating a sustainable legacy that extends far beyond the sporting landscape.
Economic development and regeneration
Opportunities for business, large and small
National progress since July 05: National progress since July 05 LOCOG established
Olympic Board in place
Nations & Regions established
Lottery up and running
Legislation (ambush marketing,
Interim ODA in place - senior appointments from world-class field
First construction contracts placed
Delivery Partner tender process underway
National Structure: National Structure National Roles and Budget: National Roles and Budget Olympic Development Authority (ODA): Budget £2.375b
Building the Games
London Organising Committee for the Olympic Games (LOCOG): Budget £2.b
Delivery and Staging the Games Regional structure: Regional structure Suffolk 2012 structure: Suffolk 2012 structure Suffolk Tourism Partnership
Learning and Skills Council
University Campus Suffolk
ITFC / Community Trust
Suffolk 2012 Co-ordinator District & Borough Councils
Suffolk County Council
County Sports Partnership
Cultural Officers Group for Suffolk
Suffolk Development Agency (SDA)
Suffolk Chamber of Commerce Corporate Director/Board level membership with the
ability to make decisions on the allocation of resources.
Opportunities for Suffolk: Opportunities for Suffolk Business
Increased workforce capacity
Business skills support
Culture / Tourism
Opening/closing ceremonies/ Torch relay
Curriculum opportunities / School Olympics
Opportunities for Suffolk: Opportunities for Suffolk Children
Inspirational team work and taking part
Participation including physical activity and health benefits
Win more medals
Step change in physical activity
Feel good factor
What have we achieved so far?Facilities and preparation camps : What have we achieved so far? Facilities and preparation camps LOCOG producing Pre-Games Training Guide.
Online submissions process.
Regional event to be held in September 7th 2006 in Bedfordshire to inform interested parties about the process of bidding to be a preparation camp.
What have we achieved so far?Skills development : What have we achieved so far? Skills development European funding to support skills development – March 06
Tri-regional partnership of GO, SLC and RDA from London, South East and East of England.
£5m of European Social Fund money to support employment and skills. 30% of total awarded to Greater South East. What have we achieved so far?: What have we achieved so far? Economic Impact Study
EEDA, in partnership with Sport England East, Living East and SREPS commissioned research to identify what opportunities and subsequent action needs to happen to maximise benefits and minimise risk
Regional Project Manager appointed, Katie Huane – June 06
Role is to act as key point of contact with LOCOG, co-ordinate work of the region
Use economic impact study to build a business plan for the region. Benefits for the East of England Economic Impact Study (EIS) Overview : Benefits for the East of England Economic Impact Study (EIS) Overview
With the right interventions, there are potential economic and social benefits in areas of tourism, business, culture and sport.
Opportunities available through specific sectors – e.g. construction, creative and transport sectors.
Skills highlighted as a key area where the Games will act as a catalyst and focus.
Tourism is the sector where the largest potential benefits are achievable.
Maximising legacy benefits is key aim. Economic Impact StudySix Priorities for Action : Economic Impact Study Six Priorities for Action Increase tourism
Capitalise on business opportunities
Improve sport and sports participation
Culture and education
Improved co-ordination Economic Impact StudyHow will we make this happen : Economic Impact Study How will we make this happen Developing three year regional business plan – this will include input from key agencies and will involve each of the county working groups throughout the region.
Nations and Regions East –giving strategic direction and ensuring buy-in of key partners. Funding issues resolution.
Critically important that the LAA is engaged and involved through the sub-regional groups (Suffolk 2012 Steering Group.
Total estimated impact to 2016 (£600 million +)- Regional : Total estimated impact to 2016 (£600 million +)- Regional Increase the number of business tourists (equivalent to 3% of total) £150m
Increase the number of international tourists by 3% 100m
Develop skills in the East of England £150m
Business opportunities (eg construction, catering, logistics, creative industries) £100m Total estimated impact to 2016(£600 million +)- Regional: Total estimated impact to 2016 (£600 million +)- Regional Health benefits associated with increase in sports participation £96m
Promotion of technology and inward investment £46m
Transport improvements (without intervention)£10m
Development of preparation camps £6m
Develop Cultural Olympiad – Large social, medium economic impact
Potential benefits to 2016- Suffolk : Potential benefits to 2016 - Suffolk Health £12m
International tourism £9m
(not including Haven Gateway values for Suffolk)
Key issues for LAA development: Key issues for LAA development
To maximise the legacies presented by the Games – sporting, volunteering, cultural, skills and enterprise, learning
To enhance and accelerate LAA (BLOCK 4) priority areas / key growth areas– cultural & tourism, business, enterprise and creative industries, volunteering
Support and linkage to Suffolk 2012 steering group
Where to find out more : Where to find out more Keep a regular watch
EEDA website www.eeda.org.uk
Regular updates on regional and sub-regional activity
The London 2012 website http://www.london2012.org
Information for businesses, and opportunities for business to engage around procurement.
Visit Britain tourism strategy out to consultation.
ODA procurement policy draft out to consultation. Questions: Questions Questions