logging in or signing up BarkWorld Expo 2010 | Presentation | Leslie May, Pawsible Marketing PawsibleMarketing Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 28 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 25, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript UTILIZING SOCIAL MEDIA TO MARKET YOUR PET BUSINESS : 1 UTILIZING SOCIAL MEDIA TO MARKET YOUR PET BUSINESS LESLIE MAY, FOUNDER, PAWSIBLE MARKETING How many of you…. : 8/25/2010 Pawsible Marketing 2 How many of you…. Raise your paw! How many of you own or work for a pet business? How many would like to or are just starting a pet business? How many are from the non-profit sector? How many want to learn more about maximizing your pet’s online presence? How many are utilizing social media? How many are happy with the results of their social media activity? What is social media? : 8/25/2010 Pawsible Marketing 3 What is social media? social media so·cial me·di·a (n) technology channels that enable individuals to create and build relationships with a large and vast community of other individuals to collaborate, engage, entertain, educate, share and interact for mutual benefit. Why social media? : 8/25/2010 Pawsible Marketing 4 Why social media? It’s where your customers and potential customers are. Provides instant two way communication with your publics. Spreads the word about your product/service beyond one on one communication. Why social media? : 8/25/2010 Pawsible Marketing 5 Why social media? Allows your customers/prospects to get to know you. Helps you build long lasting customer relationships. Creates ‘champion customers’ that recommend you to others. What can it do for your business? : 8/25/2010 Pawsible Marketing 6 What can it do for your business? Provide an opportunity to reach a broader audience of potential customers. Expand your customer base. Keep your business, products and services top of mind. Keep customers up-to-date on new products/services, specials and more. Build your brand. Increase sales. Social media sites! : 8/25/2010 Pawsible Marketing 7 Social media sites! Facebook YouTube Twitter Blog MySpace LinkedIn Flickr And there are more! Ten key steps for an effective social media program! : 8/25/2010 Pawsible Marketing 8 Ten key steps for an effective social media program! Define your goal for utilizing social media. Concentrate on social media sites that work specifically for your business. Build your brand across all of your social media sites. Promote you’re social media on all of your sites/pages. Build and develop relationships and ‘champions’ within your target audience. Ten key steps for a good social media program! : 8/25/2010 Pawsible Marketing 9 Ten key steps for a good social media program! Engage and build respect. Recommend & promote your products/services in a constructive and conversational way. Use it Measure it. Have fun! Measure it! : 8/25/2010 Pawsible Marketing 10 Measure it! Define your measurement objective. Track Trend Evaluate Refine and revise… Questions? : 8/25/2010 Pawsible Marketing 11 Questions? Raise your paw! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
BarkWorld Expo 2010 | Presentation | Leslie May, Pawsible Marketing PawsibleMarketing Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 28 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 25, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript UTILIZING SOCIAL MEDIA TO MARKET YOUR PET BUSINESS : 1 UTILIZING SOCIAL MEDIA TO MARKET YOUR PET BUSINESS LESLIE MAY, FOUNDER, PAWSIBLE MARKETING How many of you…. : 8/25/2010 Pawsible Marketing 2 How many of you…. Raise your paw! How many of you own or work for a pet business? How many would like to or are just starting a pet business? How many are from the non-profit sector? How many want to learn more about maximizing your pet’s online presence? How many are utilizing social media? How many are happy with the results of their social media activity? What is social media? : 8/25/2010 Pawsible Marketing 3 What is social media? social media so·cial me·di·a (n) technology channels that enable individuals to create and build relationships with a large and vast community of other individuals to collaborate, engage, entertain, educate, share and interact for mutual benefit. Why social media? : 8/25/2010 Pawsible Marketing 4 Why social media? It’s where your customers and potential customers are. Provides instant two way communication with your publics. Spreads the word about your product/service beyond one on one communication. Why social media? : 8/25/2010 Pawsible Marketing 5 Why social media? Allows your customers/prospects to get to know you. Helps you build long lasting customer relationships. Creates ‘champion customers’ that recommend you to others. What can it do for your business? : 8/25/2010 Pawsible Marketing 6 What can it do for your business? Provide an opportunity to reach a broader audience of potential customers. Expand your customer base. Keep your business, products and services top of mind. Keep customers up-to-date on new products/services, specials and more. Build your brand. Increase sales. Social media sites! : 8/25/2010 Pawsible Marketing 7 Social media sites! Facebook YouTube Twitter Blog MySpace LinkedIn Flickr And there are more! Ten key steps for an effective social media program! : 8/25/2010 Pawsible Marketing 8 Ten key steps for an effective social media program! Define your goal for utilizing social media. Concentrate on social media sites that work specifically for your business. Build your brand across all of your social media sites. Promote you’re social media on all of your sites/pages. Build and develop relationships and ‘champions’ within your target audience. Ten key steps for a good social media program! : 8/25/2010 Pawsible Marketing 9 Ten key steps for a good social media program! Engage and build respect. Recommend & promote your products/services in a constructive and conversational way. Use it Measure it. Have fun! Measure it! : 8/25/2010 Pawsible Marketing 10 Measure it! Define your measurement objective. Track Trend Evaluate Refine and revise… Questions? : 8/25/2010 Pawsible Marketing 11 Questions? Raise your paw!