East London Visitor Research

East LondonVisitor Survey: 

East LondonVisitor Survey June to October 2005Prepared by MSB Consultancy

Research Objectives: 

Research Objectives To inform and refine the development of the Positioning Guide being developed for the sub-region To help East London better understand existing visitors; motivations and sources of information that encouraged the visit experiences and movements whilst in the sub-region

Methodology: 

Methodology 2 phases – (1) Jun/Jul and (2) Sep/Oct Face-to-face interviews with visitors at each location Interview of no more than 8 minutes A total of 1,403 interviews conducted at: - The City - St. Paul’s Square leading to Millennium Bridge Canary Wharf – the plaza outside tube Greenwich – around the Cutty Sark Hackney – the Geffrye Museum Lewisham – outside the Horniman Museum Spitalfields - the Market Bexley – outside Hall Place Pool of London - Tower of London riverside Woolwich - around Firepower Definition of a ‘Visitor’: “A non-routine round trip of 3 hours or more”

East London Visitors: 

East London Visitors

Age and Gender: 

Age and Gender

Visitor Origin: 

Visitor Origin

Origin of UK Visitors: 

Origin of UK Visitors 1-2 Respondents 3-6 7-16 17-44 45-126 127+

Origin of Overseas Visitors: 

Origin of Overseas Visitors

Origin and Reason for Visiting: 

Origin and Reason for Visiting

Visited London Previously: 

Visited London Previously

Sources of Encouragement to Visit: 

Sources of Encouragement to Visit

Main method of Transport: 

Main method of Transport

Type of Accommodation: 

Type of Accommodation

East London Motivators Reasons to Visit East London : 

East London Motivators Reasons to Visit East London

Reasons to Visit East London – from London: 

Reasons to Visit East London – from London

Reasons to Visit East London – from ‘Other’ UK: 

Reasons to Visit East London – from ‘Other’ UK

Reasons to Visit East London – from Overseas: 

Reasons to Visit East London – from Overseas

Reasons to Visit Cutty Sark, Greenwich: 

Reasons to Visit Cutty Sark, Greenwich

Reasons to Visit Tower of London: 

Reasons to Visit Tower of London

Reasons to Visit St. Paul’s: 

Reasons to Visit St. Paul’s

Reasons to Visit Spitalfields: 

Reasons to Visit Spitalfields

Reasons to Visit Canary Wharf: 

Reasons to Visit Canary Wharf

Reasons to Visit Hall Place, Bexley: 

Reasons to Visit Hall Place, Bexley

Reasons to Visit Woolwich Arsenal: 

Reasons to Visit Woolwich Arsenal

Reasons to Visit Horniman Museum: 

Reasons to Visit Horniman Museum

Reasons to Visit Geffrye Museum (1)* *Interviews in Phase 1 only: 

Reasons to Visit Geffrye Museum (1)* *Interviews in Phase 1 only