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Integration of e-Learninginto the Learning Processat Motorola: 

March 20, 2000 Richard Durr, Ed.D. Integration of e-Learning into the Learning Process at Motorola

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History of Motorola’s Technological Innovation 1920 1940 1960 1980 2000 Car Radio Two-Way Radio Handie-Talkie Pagers TVs Semiconductors * 1928 Galvin Mfg Cellular Phones Cellular Infrastructure Wireless Internet Two way pagers

Motorola’s Opportunity: 

Motorola’s Opportunity Today in Japan more phones are cellular than wired Today more than half the population in the world has yet to make their first phone call

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Personal Communications Products

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Network Solutions Sector iDEN CIG

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Semiconductor Products Sector

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Flat Panel Display Division Motorola Computer Group Automotive and Industrial Electronics Group Component Products Group Energy Systems Group Ceramics Lighting Quartz SAWs Embedded Systems Single Board PCs Autobody Powertrain Controls Sensors Telematics Battery Packs Charging Systems Flat Panel Displays Telematics Information Systems Integrated Electronic Solutons Sector

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M

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M Stock Performance 175 150 125 100 75 50 25 91 92 93 94 95 96 97 98 99 00

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What is Motorola University? A company’s mission is to make money A University’s mission is to make the world a better place Motorola University’s mission is to make the world a better place to make money

Motorola’s Support of Training/Learning: 

Motorola’s Support of Training/Learning Started Motorola Training and Education Center (MTEC)- 1979 Established policy of 40 hour minimum per year of training per employee Established extensive system of classroom instruction

Events leading to use of other means of learning delivery:: 

Events leading to use of other means of learning delivery: Accelerated rate of new knowledge required by employees Inability of MU to develop courses quickly enough Escalating costs of classroom course delivery

University system created a learned workforce:: 

University system created a learned workforce: Most learning acquired through classroom delivery Students view classroom delivered learning as optimum learning Motorola University perpetuated the classroom model

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Use of technology-delivered learning at Motorola Distance learning using satellite and microwave Some use of CD-ROM in a Learning Resource Center These emulate elements of classroom delivery

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Wednesday, March 15, 2000 Online Education to Be Free By Cindy Loose Washington Post Staff Writer Local high-tech billionaire Michael Saylor will announce tomorrow that he has donated $100 million as a down payment toward creating an online university that he says will offer an "Ivy League-quality" education to anyone in the world--free. He envisions online courses that would include lectures from the world's "geniuses and leaders." They would be videotaped at a studio to be built somewhere in the Washington area in coming months, Saylor said in an interview. Eventually, he wants his nonprofit university to become "a cyber Library of Congress.”

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Traditional universities might feel threatened, he said, and might object to their professors coming to Saylor's studios. But they'll just have to get used to the idea. Wednesday, March 15, 2000 Online Education to Be Free (cont.) By Cindy Loose Washington Post Staff Writer Administrators, he predicted, will undergo a period of skepticism and fear, just as the educated of the world once feared the printing press until they realized that they could thrive in a world where other people could read, too.

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Results of introducing web-delivered courses to desktop Limited sign-up Very low percentage of completion

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Why is web-delivery not “catching on”? Educators are trying to use web like a classroom People are using the web the way they learn naturally and when they need to use it

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Two uses of the web for learning Let people learn what they need to learn when they need to learn it Let people learn in an instructor-led environment to gain a body of knowledge

Effective Use of e-Learning: 

Effective Use of e-Learning Requires a strategic plan Research must continue to determine effective tactics Implementation plan must consist of basic universal elements but provide for regional and cultural differences