Parisella Team Listing Presentation

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Leading the Way in Real Estate Jason Parisella Team Keller Williams Realty 500 Cummings Center, Suite 1550 Beverly, MA 01915 978.927.6030 www.JasonParisellaTeam.com MAXIMUM RESULTS SELLER SYSTEM Another Personal Service from Jason Parisella Team Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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INTRODUCTION This information is provided to you in advance of your personal consultation with Jason Parisella Team in order to introduce you to the benefits of working with us. Please take the time to review this material before your personal consultation with us. We will be happy to answer any questions you may have after its review. This presentation is designed to: Introduce Jason Parisella Team , Keller Williams Realty and establish their credentials . Familiarize you with the unique home marketing options that we provide. Share with you our excellent track record for providing results for many homeowners. Provide you with a list of references you can call. Give a brief introduction to proper pricing strategy to achieve the results you want. Thank you for taking the time to review this material. We are looking forward to helping you achieve your real estate goals. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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JASON PARISELLA TEAM Mission To build lifetime customer relationships, careers worth having and lives worth living Vision To be the local Real Estate Team of choice Values Win-Win – Or no Deal Integrity – Do The Right Thing Commitment – In All Things Communication – Seek First To Understand Creativity – Ideas Before Results Customers – Always Come First Teamwork – Together Everyone Achieves More Trust – Begins With Honesty Success – Results Through People Beliefs Real Estate is a local service business driven by individual real estate agents and their local image, reputation and relationships with their own centers of influence. Perspective We are a real estate fiduciary service and consulting team that also provides real estate information, knowledge and experience that leads to productive and profitable relationships. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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JASON PARISELLA TEAM VALUE SYSTEM Win-Win - or no deal When we are faced with issues, we encourage the exploration of how everyone wins. Integrity - do the right thing Keeping our word and doing what we say we’re going to do. There is a right thing to do and we need to do it. Commitment - in all things We walk the talk. We are willing to be held accountable. Communication - seek first to We stay out of judgment and into curiosity. We understand ask questions. Creativity - ideas before results When we work through issues, we will consider all options. Options first, solutions second. We want to listen to everyone. Customers - always come first We would not exist if we did not have customers. Teamwork - together everyone None of us is as smart as all of us. We succeed achieves more when we work together. No one succeeds alone. Trust - begins with honesty Trust is the basis of all relationships. Honesty creates trust. Success - results through people We achieve results through and with people. We do not go around people. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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WHY KELLER WILLIAMS REALTY Technology Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that we can follow up quickly on potential buyers for your property. Teamwork Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we’re confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s that prepares us to provide you with unparalleled service. Reliability Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve. Track Record We’re proud to work for the fastest -growing real estate company in North America and the second-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast. Your Real Estate Company of Choice for Residential, Luxury and Commercial Properties. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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JASON PARISELLA TEAM YOU As your Team of Professionals, we are Committed to providing you honest and exceptional service. We believe the purchase or sale of your property should be a positive, profitable and enjoyable experience...for YOU! Jason Parisella Listing and Buyer Specialist Susan Berton Listing and Closing Coordinator Wenda Rogers Marketing and Transaction Assistant TALENT ~ TEAMWORK ~ RESULTS Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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JASON PARISELLA TEAM When you hire Jason Parisella Team, you get JASON plus his TEAM of professionals working for you. JASON PARISELLA, Team Leader, Listing Specialist To provide the best possible service available, Jason assembled a team concept to make sure each step of the buying and selling process goes smoothly and efficiently. The days of the traditional real estate agent doing everything is not as productive as Jason's team system. With a specialist handling each aspect of the transaction, you get the service and communication you deserve. The fact of the matter is, Jason's team does not replace him, it just enhances him. Jason is most effective helping people maximize the value of their real estate investments. Isn't that what you're hiring an agent to do? Jason also dedicates his time and talents to consulting with and negotiating for our Sellers. Jason works hard to understand each Seller’s unique requirements so that maximum results can be obtained. He is continually developing his knowledge of all aspects of real estate, resulting in our Sellers being more educated and informed. SUSAN BERTON, Listing and Closing Coordinator Susan, a licensed agent, implements the marketing and advertising plans for our listings, develops Buyer and Seller systems and coordinates and ensures the accuracy of all paperwork. Once a property is under contract, Susan communicates regularly with you and the team on the status of the transaction. Susan is responsible for effective communication with all of our clients to ensure that fiduciary service is delivered from contract to close. She also works directly with our Buyers and Sellers as a Realtor, helping to ensure goals are accomplished. WENDA ROGERS, Marketing and Transaction Assistant Wenda assists with implementing the marketing and advertising plans for our listings.  She also helps with developing our Buyer and Seller Systems and coordinating all of the paperwork. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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JASON PARISELLA, CBR, CDPE, CRS, GREEN, GRI, LMC DESIGNATIONS AND EDUCATION Green Designation 18 hrs. of course work specific to the environment, green real estate, sustainability, energy efficiency Loss Mitigation Certification (LMC) 8 Hours of advanced training on Foreclosures, REO Sales, Short Sales and Auctions Certified Distressed Property Expert (CDPE) 16 hours of extensive training on foreclosure avoidance and short sales Certified Buyer Representative® (CBR) 24 Hours of advanced training pertaining to the “Buyer Side” of the transaction. Certified Residential Specialist® (CRS) Enhanced knowledge through study, dedication and experience earned by only 4% of all Realtors®. Graduate Realtor Institute (GRI) 90 hours of advanced education in all areas of real estate. Licensed Real Estate Broker in Massachusetts and New Hampshire Bachelor of Arts (BA) - Stonehill College PROFESSIONAL MEMBERSHIPS REALTOR® Dedicated to following a strict code of ethics National Association of REALTORS ® Massachusetts Association of REALTORS ® North Shore Association of REALTORS ® - President 2012, Board of Directors 2009-2011 Residential Sales Council of RNMI ® Allows direct access to cutting edge technology and marketing concepts. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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JASON PARISELLA TEAM PROFESSIONAL AWARDS Triple Gold Award - Keller Williams Realty (2006) Gold Award - Keller Williams Realty (2004, 2005) Double Gold Award - Keller Williams Realty (2003, 2007) Silver Award - Keller Williams Realty (2008, 2009, 2010) Chairman's Club - (2001) Director's Club - (2000) President's Club - (1998 & 1999) 1999, 2000 & 2001 Sales Achievement - Top Seller in Units - Beverly Office 1999 & 2000 Sales Achievement - Top Combined Sales in Units - Beverly Office Named to the “North Shore 100” List (2010) North Shore Association of Realtors– Board of Directors– 2009-2010 North Shore Association of Realtors President-Elect- 2011 North Shore Association of Realtors President 2012 COMMUNITY INVOLVEMENT and INTERESTS Beverly Chamber of Commerce Patria e Lavoro Society– local charitable organization Big Brother - Mentor Programs North Shore Karate Academy– Student of Black Belt Program Annual Participant in KWCares Red Day – company wide donation of time to charity work for the day Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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Top Ten Service Areas For Sellers 1 . Needs Analysis A. Help clarify the motivating reasons to sell. B. Determine the seller’s timetable. 2. Pricing Strategy A. Determine the best selling price strategy given current market conditions. B. Show resulting net sheet. 3 . Property Preparation A. Advise on repairs and improvements. B. Provide staging strategies. 4. Marketing Strategy A. Develop marketing plan. B. Establish marketing timetable. 5. Receive Offer A. Evaluate offers. 6. Negotiate to Sell A. Negotiate counteroffers. B. Advise on final terms and conditions. 7. Sell A. Prepare post-contract work list. B. Advise on repairs and vendor services. 8. Pre-close Preparation A. Coordinate and supervise document preparation. B. Provide pre-closing consulting. 9. Closing A. Review closing documents. B. Resolve last-minute issues. C. Complete transaction. 10. Post Closing A. Coordinate move. B. Assist with post-closing issues. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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WHAT MAKES US UNIQUE Service Pledge If there are specific items that you want performed during the process of managing the sale of your property, we will put those in writing. Should we fall short of those efforts in any area, we would ask you to notify us in writing. We pledge that we will correct those areas within 10 days. Easy Out Listing ™ Cancel the listing at any time and you pay NOTHING. If for any reason you decide not to sell your property, you are not satisfied with our services, or we feel we are not a benefit to you; the listing may be cancelled upon written notice and the authorization of the MLS Status Change Form. This does not apply when there is a ready, willing and able buyer for your property. eEdge Fully web based system that allows access to cutting edge marketing systems, follow up systems, paperless transactions, on-line document storage and electronic signatures. Clients have secure access 24/7 to all the documents in the transaction. And, no more printing and faxing! With our fully compliant electronic signature process, clients can review and sign documents using only an internet connection and their existing email address. Simple, fast and efficient, saving our clients time and money. Personalized Client Webpage You are granted access to your own private website that tracks the details of the marketing service and activities regarding your property. Fully Automated Showing and Feedback System We use a professional service to coordinate all showings and feedback for your property. This allows your property to be more accessible, show more often and allows accurate documentation of all showing activity. Color Post Card We mail a “Just Listed” post card to our Real Estate database. A full color picture of your home will be prominently displayed on the front. Virtual Tours Our team can provide a customized 360° Virtual Home Tour and post it on the internet. Potential buyers will experience moving panoramic views of your home. It's the next best thing to being there! Home Warranty Protection Plan As a seller, you can help protect yourself by avoiding unexpected bills on covered systems and appliances during the critical period your property is on the market, and by reducing after-sale liability by providing coverage to the Buyers at the closing. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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PRICING AND ADVERTISING TOP 5 INFORMATION SOURCES USED IN HOME SEARCH (Percent of Respondents) 1. Internet 90% 2. Real Estate Agent 90% . 3. Yard Sign 58% 4. Open House 45% 5. Print Advertising 35% Source: 2010 National Association of REALTORS® Profile of Homebuyers and Sellers It is important to know that Ads typically don ’ t sell homes, agents do. Advertising your home does more to generate leads for Jason Parisella Team than it does to sell your home. Because Real Estate Agents are so important in maximizing the value of your home, Jason Parisella Team motivates them by offering them half of their marketing fee! Remember, the most important marketing fact: $50,000 worth of advertising will not sell an improperly priced listing! Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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WHERE WE ADVERTISE PROPERTIES ARE REGULARLY ADVERTISED WITH ENHANCEMENTS ON MANY OF THE FOLLOWING WEBSITES WHICH MAY BE VIEWED 24 HOURS A DAY, 365 DAYS A YEAR AOL Real Estate , BigCityApartments.com , Boston.com (Boston Globe) The Boston Courant, Boston Magazine Cambridge Homes & Open House Guide , CommercialSource.com , CPCOpenHouses.com , CLRSearch.com , CraigsList.com , Cyberhomes DailyHomeowner.com, DealStream, DistinctiveHomesBoston.com , Excite , enormo , eRealInvestor Fix to Flip, FreedomOft , FrontDoor.com , GoHoming , Google maps , HomeAway Homes.com , HomeFinder.com (Boston Herald), HomeontheTube.com Homes North , Homescape.com Homestore.com , HomeWinks , Hotpads.com , Internet Broadcasting (90+ local TV sites), InvestorLoft JasonParisella.com , JasonParisellaTeam.com , Juno KellerWilliamsBeverly.com , KellerWilliamsSalem.com , KW.com , KWBeverly.com KWSalem.com , LakeHomesUSA.com , LandWatch , Local.com , LuxuryRegistry.com , Lycos , MapRealty , MARealtor.com , MassachusettsRealEstate.com MassLive.com , Metrowest Homes, Military.com MLSHomeFinder.com , MLSPIN.com , Move.com , Moving.com , MSN.com MyAgentBook.com MyHomeRenter, MyRealty.com , NashuaTelegraph.com/homefinder , NetZero, New England Home Finders , NYTimes.com/realestate (New York Times), Oodle , open house (from front door), overstock.com real estate ParisellaTeam.com , PASSRealtors.com , Point2Homes.com , rapv.com (Pioneer Valley Realtors) PropBot , PropertyPursuit.com , PropertyShark Realtor.com , Red Cape Marketing (The Real Estate Book and Prestige Properties) RealtyTrac , Relocation.com , RENorth.com (Eagle Tribune), ResortScape , SuburbanRealEstateNews.com, SunChronicleHomeFinder.com , Telegram.com , TheGalleryofHomes.net , Trulia.com , tweetlister, Unique Global Estates , Vast.com WalMart , World Now (70+ local TV sites), WWLPRealEstate.com Yahoo Real Estate , Yuvie, Zillow.com . ZipVo THE FOLLOWING WEBSITES MAY ALSO POST PROPERTY INFORMATION IN CONJUNCTION WITH PRINT ADS THAT MAY BE RUNNING: TownOnline.com (Community Newspapers) CommunityClassifieds.com (Community Newspapers) NorthShoreOnline.com (Essex County Newspapers) Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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PRICING YOUR HOME AMBITIOUSLY We want to help you price your home ambitiously - right at the point the market will bear. Our marketing strategy helps accomplish that goal by helping you determine: u What a buyer may be willing to pay for your home. u The price at which you want to list your home. To set the best possible price, and guard against under pricing your home, we will conduct a pricing analysis to determine your home's market value. The pricing analysis will also prevent counterproductive overpricing of your home by showing: u What's happening in the local real estate market right now. u What buyers are willing to pay for homes similar to yours. u What buyers are not willing to pay. u Which homes will be competing with yours for buyers' attention. The pricing analysis presents an opportunity to review and evaluate the facts before you make a very important decision...the price you'll ask for your home. The analysis also helps us look at your home's value from the buyer's perspective - which is the perspective that counts most when you're pricing your home to sell. Our goal is to help you position your home in the marketplace to attract attention, generate activity and cause your home to be sold. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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PRICING MISCONCEPTIONS It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. WHAT YOU PAID WHAT YOU NEED WHAT YOU WANT WHAT YOUR NEIGHBOR SAYS WHAT ANOTHER AGENT SAYS COST TO REBUILD TODAY The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today ’ s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area . Sellers set the price and Buyers determine the value! Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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SELLING PRICE VS. TIMING 1 2 3 4 5 6 7 8 WEEKS ON MARKET A C T I V I T Y Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest opportunity to sell when it is new on the market. Most activity will take place in the first 2-3 weeks of listing. The excitement of a new property on the market will create an urgency for both buyers and agents to see it as quickly as possible. In many instances the home will receive its highest and best offers during this time. After that initial period, the only people to look at the property will be new buyers in the marketplace. Houses usually sell for the most money when they are priced properly in the beginning. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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Price Right—Attract Buyers Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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Price Right—Time on Market Works Against You If you want to compete, be competitive. • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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What Sells—Right Price, Great Condition To get your home sold for the most money in the least amount of time, we have to price it “ in the market. ” Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.

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TESTIMONIALS “ The Parisella Team was wonderful to deal with. Jason helped me with an appraisal About fourteen years ago. His professional manner has only improved through the years. At that time I didn ’ t sell my home, but I have always remembered how nice he was to me. When it became clear I had to sell my father ’ s home, Jason was the only person I thought of. He didn ’ t disappoint me this time either. My family home sold for above the asking price. I would highly recommend The Parisella Team to anyone selling a house. If I should ever sell the house I live in now, the only person I would call is Jason ” -Kevin Williams “ Jason and Team were superb! Everything worked out wonderfully. The house sold in less than a week. Wonderful job! ” -Dean S. Carter “ The Jason Parisella Team was terrific. They made the whole first time home buying process very simple and stress free. I will recommend them to all my friends and seek their services for any of my future real estate needs ” -Mark Bagdasarian “ Jason is an excellent person to deal with. He is an excellent real estate agent as well. Any issues that may arise are taken care of very quickly. I have worked with Jason from both a Buyer and Seller perspective. He is very professional and each time the experience was great ” -Bob Guay “ We were with another agent for 1 year and had gotten no where. We were with Jason for 2 days when we found a house and had our offer accepted … ..very impressive ” -Kristina & Keith Huber “ I can't express enough how much I appreciate all your help through my busy transition. I am truly happy in my new home. You are wonderful people to work with. My friends and co-workers have heard how much I have appreciated you. My mistake was not returning to Keller Williams soon enough. - Deborah Gray “ Very impressed with The Jason Parisella Team. We felt very comfortable asking them all of our questions. The communication was great! As first time homebuyers The Jason Parisella Team was wonderful and we would highly recommend them to anyone buying or selling a home ” -Jenifer & James Badershall Copyright © 2012 Jason Parisella Team All Rights Reserved. No part of this document may be reproduced without written consent from the author.