Slide1: Sector Skills Councils and 2012 – Developing an Olympic Workforce Stephen Studd CEO, SkillsActive


The Skills for Business Network: The Skills for Business Network 25 SSCs covering 90% of the economy Employer-led organisations, licensed and recognised by Government across UK Increasing productivity through a demand-led qualification system Core responsibilities: Labour market and skills analysis National Standards National Qualifications Framework


Responding to the 2012 challenge - SSC Clusters: Responding to the 2012 challenge - SSC Clusters Researching and Identifying the Skills Needs for 2012 Communication and Co-ordination Creating an Action Plan for Delivery Maximising the Opportunity


The London Challenge: The London Challenge


Key Outcomes of Cluster Work Programme: Key Outcomes of Cluster Work Programme London Employment and Skills Taskforce (LEST) Taskforce Proposals: Connecting job seekers to Games Related job opportunities Extended outreach to support more integrated brokerage and training services, to engage “hard-to-reach” groups An Employer Accord to provide leadership and commitment Pre-Volunteering Programme for excluded individuals Pre Employment Training for disengaged and disadvantaged groups and Enhancing Skills and Training in Games-related sectors Employment and skills planning for young people Encouraging micro-enterprise Communicating the vision, the plans and the achievements


Key Outcomes of Cluster Work Programme: Key Outcomes of Cluster Work Programme “What skills by when” 2006-2021: Baseline and Challenge Scenarios at construction, implementation and legacy phases Baseline scenario for 2012: Increase 1.2m jobs 2006-2012 UK-wide (240k London) A further 1.8m jobs 2012-2021 UK-wide (440k London) Challenge scenario: A further 55,000 jobs over baseline 2006-2012 UK-wide (27k London) A further 54,000 jobs over baseline 2012-2021 UK-wide (28k London)


Chart 1: Changes in London employment: Chart 1: Changes in London employment


Chart 2: Changes in UK employment outside of London: Chart 2: Changes in UK employment outside of London


“What skills by when”: “What skills by when” Meeting the Challenge – 3 key assumptions: Improved External Environment - new and alternative transport routes (improved availability of labour); successful regeneration of the Lower Lea Valley (private investment, new jobs, spending increase). Community Benefits – employment opportunities and up-skilling of local residents. Increased demand for skills – increase in tourism/tourist spending 2006-2012 UK job increases above baseline: Manufacturing (15,000), financial & business services (9,000), distribution, hotels & catering (9,000), construction (9,000), government & other services (6,000), and transport & communications (5,000). 2012-2021 job increases above baseline: Financial & business services (13,000), distribution, hotels & catering (12,000).


Key Outcomes of Cluster Work Programme: Key Outcomes of Cluster Work Programme Research reports: 2. Skills needed to improve visitor experience London’s reputation Recruitment difficulties in past Games: live performers, chefs, catering managers, bus drivers, elite coaching and supporting roles. Identified skills currently lacking in the workforce: team working, customer service, complaint handling, communication skills, management skills. New skills that will be required: games knowledge, cultural awareness, disability awareness, language skills


Key Outcomes of Cluster Work Programme: Key Outcomes of Cluster Work Programme Customer Service Project Analysis of customer service training in the UK Development of a 2012 specific ‘Gold Standard’ training programme for those working in Hospitality, Leisure, Travel, Tourism, Retail, Transport, Security, Cultural and creative, Public services Flexible qualification to support learner and employer needs


SkillsActive Priorities: SkillsActive Priorities Increasing participation in sport and physical activity Creating a stronger infrastructure to deliver legacy for the sports sector Sector Skills Agreement Themes: 1. Improve the Quality and Range of Services 2. Improve Recruitment and Retention 3. Professionalise and Upskill the Existing Workforce 4. Match Supply to Demand 5. Redirect Funding for Training 6. Increase Sector Investment in our People Result: increased employment, better qualified people, increase in volunteering.


Olympic Focus: Olympic Focus Implications for the Sports Sector: More coaches in the community (levels 1-3) – with new skills e.g. communication/customer care/engaging the hard to reach Improved technical skills and support from NGBs (UKCC) Competitive and International Coaching (levels 4-5) - UK Coaching Framework Support for athlete development - Advanced Apprenticeship in Sporting Excellence More volunteering Games Delivery Officials – higher level skills and new sports Facility Management – customer care, sponsorship management Stewards - cultural awareness, customer service, language skills Pre Volunteer Programme leading to Games Volunteers


SkillsActive Developments: SkillsActive Developments Responding to Employer Demand National Skills Academy Skills Passports (including volunteers) Sector Qualification Strategy qualification reform Qualification and Credit Framework - populated to meet employment needs 14 – 19 Diploma Foundation Degrees


The Challenge for Skills from the London 2012 Games: The Challenge for Skills from the London 2012 Games A presentation to the Skills for Business network and external partners Saxon Brettell, Cambridge Econometrics 18th May 2007


Objectives of study: Objectives of study Identify the skills gaps that employers are currently facing and shortages in the workforce that may have a negative impact on the staging of a successful Olympic and Paralympic Games  Identify the qualification levels that are required to host a successful Olympic and Paralympic Games and the lessons on this that can be drawn from previous Olympic and Paralympic Games and other relevant events  Identify the categories of employment that people will / can move onto after the Games


Method of study: Method of study Review of previous work Assessing the need Modelling scenarios – baseline and challenge Interviews and workshops to test understanding


Taking advantage of opportunities - the Baseline and Challenge Scenarios: Taking advantage of opportunities - the Baseline and Challenge Scenarios The Baseline Scenario committed Olympic Games expenditures as at submission other contracted infrastructure projects as of start of project The Challenge Scenario higher spending captured with the Games new direct spending estimates enhanced tourism offer infrastructure projects triggered by the Games Crossrail Thames Gateway success enhanced legacy effects tourism offer enhanced through better skills more responsive labour market in London supporting FBS more investment in North East London enhanced overall London competitive global offer


Projections of Skills Demand: Projections of Skills Demand Projections of employment by occupation expansion demand replacement demand 9 aggregate occupation categories 12 countries and regions of the UK SSC footprints 2006-2021 Skills measured by 5 qualifications levels


Conclusions: Conclusions Significant albeit relatively small gains to be made from skills enhancements taking advantage of the opportunities generated by staging the Games in all regions challenge scenario change is 12% above baseline change for London by 2012 and 7% by 2021 proactive policy can generate gains in other regions The legacy effects can be secured regeneration of North East London offers clear benefits to London’s labour supply and image upskilled workforce available for next generation of jobs direct benefits for hospitality-related services and transport & communications readily providing spill over benefits post 2012 providing a focus and incentive for skills uplift for all sectors of the economy


Slide23: SSC involvement to date Olympic Objectives/links to key partners/LEST/PVP/Accord Current projects Research Creating a stronger infrastructure to deliver legacy for the sports sector Passports Volunteers SSA priorities NSA