High Reader Loyalty:
High Reader Loyalty Source: body + soul Reader Survey 2001, Number of times read or looked through body + soul in the last month
Campaign Longevity:
Campaign Longevity Source: body + soul Reader Survey 2001; Average time copy of body + soul kept
High Pass On :
High Pass On Source: body + soul Reader Survey 2001; Number of people who read your copy of body + soul
High Reader Value:
High Reader Value Nearly everyone (98%) agreed that body + soul is a good source of ideas
87% said that it provides more depth on things that interest me
9 in 10 readers (aged 14 – 34) agreed that it inspires me to do things
94% said that it keeps them up to date
Source: body + soul Reader Survey 2001