TSNW Survey

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Trading Standards North West Alcohol Survey of Young People - June 2005 Market research report for:

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Document issued on 14/06/05 by: Ci Research Whitecroft House 51 Water Lane Wilmslow Cheshire SK9 5BQ Tel: ++44 (0)1625 628000 Fax: ++44 (0)1625 628001 E-mail: enquiries@ci-research.com Private & Confidential Copyright © Ci Research 2005 All rights reserved

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Introduction Sample Breakdown Consuming Alcohol Purchasing Alcohol Understanding of the Law Perceptions of Local Area Summary Contents

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Introduction

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Background: Trading Standards North West (TSNW) commissioned Ci Research (Ci) to conduct this survey based on work previously conducted by Halton Consumer Protection – Trading Standards. It is anticipated that the findings will be used help inform a strategy for dealing with the sale of alcohol to underage children. Objectives: The primary objective of this research is to: “Identify how and where youngsters obtain alcohol in order to effectively plan intelligence led campaigns.” Background & Objectives

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20,000 questionnaires were issued to schools across the North-West by various Trading Standard Departments to be completed by pupils in year 10 and 11 students (14 – 17 years old). A total of 12,883 questionnaires were returned to Ci Research, 43 of which were ineligible, given they were out of quota (respondents were 18 years old). Results are therefore based on a total of 12, 840 questionnaires (64% response rate). Of the 22 authorities in the North West, 21 returned completed questionnaires. Certain authorities offered incentives with a view to encourage schools/pupils to participate. This may have been in the form of a prize draw for a MP3 or CD player. Pupils were requested to be honest when completing questionnaires and assured that all responses would be anonymous. Methodology

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Sample Breakdown

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Total: 12,840 respondents. Sample Breakdown by Authority Number of respondents

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Base: 12,840 respondents. % of respondents Sample Breakdown by Police Authority

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Sample Breakdown by Gender & Age Overall Base: 12,726 respondents Balance: NR Overall Base: 12,513 respondents Balance: NR Gender Age Overall – North West

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Sample Breakdown by Ethnicity & Religion Overall Base: 12,498 respondents Balance: NR Overall Base: 12,278 respondents Balance: NR Ethnicity Religion Overall – North West

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Sample Breakdown Significant Differences Almost three-fifths (60%) of questionnaires were completed by pupils in the Greater Manchester area, with the highest proportions coming from Stockport, Bolton, Bury, Oldham and Trafford. Equal split overall amongst Males and females interviewed (47% and 53% respectively), however there appear to be significant differences in gender by authority: Significantly higher proportion of males completed the questionnaire in the Wirral (60%) compared to overall (47%). Higher proportion of females completed the questionnaire in Trafford and Liverpool (73% and 100% respectively) compared to overall (53%) Again, almost an even split between 14 & 15 year olds and 16 & 17 year olds interviewed, however, differences in age groups by authority: Higher proportion of 14 and 15 year olds were interviewed in Blackpool, Liverpool, and Trafford (67%, 100% and 57% respectively) compared to overall (47%). Lower proportions of white respondents from Blackburn and Manchester (76% and 64% respectively) compared to overall (85%). With significantly higher proportion of teenagers from Asian backgrounds from Blackburn (20% cf. 7% overall). A higher proportion of teenagers in Liverpool, Halton and Wigan claim to be Christians (96%, 65% and 69% respectively cf. 53% overall), while in Salford 47% do not follow any religion (compared to 33% overall).

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Consuming Alcohol

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% of respondents Drinkers vs. Non-drinkers? By Local Authority Overall Base: 12,601respondents. Balance: NR / Other Significantly more drink alcohol in Cumbria, Sefton, Cheshire, Wigan, Wirral, Stockport, Warrington, Halton & Salford than elsewhere.

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% of respondents It appears that drinking alcohol is significantly higher amongst 16 year-olds. Drinkers vs. Non-drinkers Overall North West by Age Overall Base: 12,601 respondents. Balance: NR / Other

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% of respondents A significantly higher proportion of Asian/Asian British teenagers do not drink alcohol when compared to other ethnic backgrounds. With significantly more teenagers from white or mixed race background claiming they drink alcohol. Drinkers vs. Non-drinkers Overall North West by Ethnicity Overall Base: 12,601 respondents. Balance: NR / Other

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% of respondents How often would you say you drink? Overall North West Overall Base: 12,601 respondents. Balance: NR Half (50%) of 14 – 17 year olds in the North West claim to drink alcohol at least once a week, with 12% claiming they never drink.

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% of respondents How often would you say you drink? By Police Authority Overall Base: 12,077 respondents. Balance: NR / Other The highest proportion of non-drinkers appear to be in the Lancashire area, while those more frequent drinkers are in Cumbria.

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% of respondents How often would you say you drink? By Local Authority Overall Base: 12,077 respondents. Balance: NR / Other The highest proportion of non-drinkers are in Blackburn, where a quarter of teenagers claim to never drink. The highest proportion of frequent drinkers appear to be in Cumbria, Salford and Halton.

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% of respondents Although a higher proportion of females claim to drink alcohol, it would appear that males and those aged 16 & 17 drink on a slightly more regular basis (once a week). How often would you say you drink? Summary Overall North West by gender & age Overall Base: 12,077 respondents. Balance: NR / Other

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How often do you drink alcohol? Significant Differences By Police Authority Significantly more teenagers in Lancashire (20%) claim to never drink alcohol. With significantly more teenagers in Cheshire, Merseyside and Cumbria likely to drink (93%, 93% and 95% respectively compared to 87% overall). With teenagers in Cumbria and Cheshire likely to drink more regularly (61% and 56% claiming to drink once a week or more compared to 53% overall). By Local Authority A significantly higher proportion of teenagers in Halton, Salford, Stockport, Wigan and the Wirral drink alcohol more than once a week (59%, 60%, 58%, 58% and 58% respectively) compared to overall (53%). By Ethnicity / Religion A significantly higher proportion of Asian, Chinese and Black respondents claim to never drink (79%, 22% and 20% respectively) compared to overall (12%). Those who follow Muslim, Hindu and Sikh religions are also less likely to drink (90%, 28% and 23% respectively) compared to overall (12%). Therefore the high proportion of non-drinkers in Blackburn may be attributed to the fact that a 20% of respondents in the area are Asian. By Gender A significantly higher proportion of females claim to drink alcohol (89% vs. 85% male)

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Base: 10,691 respondents. Balance: Never drink / NR. Multiple responses allowed % of respondents Where do you mostly drink? Overall North West Over two-fifths (40%) of teenagers in the North West tend to drink with their friends and family on special occasions. A third (35%) drink at home when their parents are in.

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Base: 10,691 respondents. Balance: Never drink / NR. Multiple responses allowed % of respondents Where do you mostly drink? Overall North West - Summary Two-thirds (66%) of respondents state that they mostly drink under the supervision of parents or other family members. With parents / family / in homes when parents are in On the streets / in homes when parents are out Other places Pubs/ Nightclubs / Members clubs This figure reflects research findings from the 1998 -99 Youth Lifestyles Survey, which states that “60% of 12-15 year olds in England & Wales drink in their own home or homes of relatives or friends”

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% of respondents Those who drink with their family and on special occasions tend to drink less frequently than those who drink in pubs/nightclubs or on the streets / in home when parents are out. Where do you mostly drink Overall North West by how often Overall Base: 10,543 respondents. Balance: NR / Other

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Where do you drink? Significant Differences By Police Authority The highest proportions of teenagers drinking in nightclubs are in Lancashire (20% cf. 16% overall). In addition Lancashire and Cheshire have the highest proportions drinking in pubs (29%). A significantly higher proportion of teenagers in Cheshire are drinking on the streets or in parks (32% cf. 29% overall) By Local Authority The highest proportions of teenagers drinking in nightclubs are in Sefton (25%), Blackburn (23%) and Oldham (23%). Whilst in Halton, Oldham and Rochdale significantly more teenagers drink in pubs (38%, 36%, 35% respectively vs. 26% overall). Almost a third (29%) of teenagers in the North West drink on the streets / parks. This is significantly higher in Liverpool (49%), Warrington (37%) and Rochdale (35%). Those who claim to drink at home when their parents are in tend to live in Cumbria (48%), Cheshire (46%), Rochdale (44%) and Lancs (42%) and compared to 35% overall. By gender Significantly more females drink in nightclubs (21% vs. 11% of males). There are no significant differences of those drinking in pubs by gender. Across the North West, a higher proportion of males drink in the streets than females (32% males vs. 26% females).

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What type of alcohol do you prefer to drink? Overall North West by gender % of respondents Base: 10,174 respondents. Balance: Never drink / NR. Multiple responses allowed Females are more likely to drink alcopops, vodka and wine, while males tend to drink lager. A significantly higher proportion of males drink alcopops, vodka and wine, while males tend to drink lager.

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Purchasing Alcohol

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% of respondents Do you ever buy alcohol yourself? by Authority Overall Base: 10,766 respondents. Balance: Never drink / NR Across the North West, 40% of under 18’s who drink, claim to buy their own alcohol, with higher proportions in Blackburn, Manchester and Oldham (48%).

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% of respondents Do you ever buy alcohol yourself? Overall North West by gender & age Overall Base: 10,766 respondents. Balance: Never drink / NR Males and 17 year olds are more likely to buy their own drink.

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Base: 4,203 respondents. Balance: Never drink / NR. Multiple responses allowed % of respondents Where do you get your alcohol from? Overall North West Just over two-thirds (70%) buy their own alcohol from off licences. females are more likely to purchase alcohol from pubs and nightclubs than males. Whereas males are more likely to purchase drink from off licences, local members clubs and supermarkets. Those aged 16-17 are more likely to purchase their alcohol from pubs and nightclubs. Whilst 14-15 are more likely to buy drink from off licences. 2,945 2,455 1,667 1,334 290 66 Actual Number

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Base: 9,022 respondents. Balance: Never drink / NR. Multiple responses allowed % of respondents When you don’t buy it yourself, where do you get your alcohol from? Overall North West Teenagers appear to get their alcohol from parents and friends over 18. Females are more likely to get their alcohol from parents & friends over 18. Whereas males are more likely to take alcohol from their parents’ house. A higher proportion of those aged 16-17 get their alcohol from parents and friends over 18. Whilst those 14 (29%) -15 (15%) are more likely to get adults outside shops to buy for them. 5,320 3,626 2,208 1,386 1,209 Actual Number 57 881 213

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Purchasing Alcohol Significant differences By Police Authority Teenagers in Lancashire are more likely to purchase alcohol themselves (43%) with those in Cheshire less so (37%). By Local Authority A significantly higher proportion of under 18’s buy their own alcohol in the following areas: Blackburn (48%), Manchester (48%) and Oldham (48%) compared to 40% overall. Those who buy alcohol from off licenses are more likely to be from Manchester, Salford and Tameside (87%, 82% and 80% respectively vs. 70% overall). Parents in Cumbria, Lancs, Oldham, Stockport and Trafford are more likely to buy drink for their teenagers (73%, 67%, 66%, 64% and 64% respectively vs. 59% overall). This is less likely to happen in Tameside (51%), Halton (50%), Salford (50%), Manchester (46%) and Liverpool (40%).

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Base: 5,314 respondents. Balance: Never drink / NR. Multiple responses allowed % of respondents Parents buy me alcohol vs. where I mostly drink Overall North West Around half of teenagers whose parents buy them alcohol tend to drink on special occasions with family (55%)/friends (48%) or at home with parents (53%). 2,923 2,802 2,531 1,664 1,626 909 993 Actual Number

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Base: 2,624 respondents. Balance: Never drink / NR. Multiple responses allowed % of respondents Where those who drink on streets/parks get their alcohol from Overall North West Over half (57%) of teenagers who drink on the streets/parks get their alcohol from friends over 18. 1,495 989 919 902 346 457 Actual Number

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Base: See legend. Balance: NR % of respondents How much money do you have available to spend each week? Overall North West Almost three-quarters (71%) have up to £20 spending money each week.

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Base: See legend. Balance: NR % of respondents How much money do you spend on alcohol each week? Overall North West Two-fifths (40%) don’t spend any of their spending money on alcohol, however over half (56%) spend between £1 - £20 a week on alcohol.

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Base: See legend. Balance: NR % of respondents Proportion of money spent on alcohol each week? Overall North West A fifth spend over half of their weekly allowance on alcohol.

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Base: 12,215 respondents. Balance: NR. Multiple responses allowed % of respondents Where do you get your money from? Overall North West by drinkers vs. non-drinkers Others include: Baby sitting / Savings A significantly higher proportion of drinkers get their money from part-time jobs. While non-drinkers are more likely to get their money from parents or brothers & sisters. A significantly higher proportion of females get money from their parents (85% females cf 80% males). While a higher proportion males get money from part time jobs (41% males cf. 37% females) The majority of youths in the North West get money from their parents. Two-fifths (40%) earn money from part-time jobs.

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Understanding of the Law

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Average Base: 12,398 respondents. Balance: NR % of respondents Understanding of the Law Overall North West It is a criminal offence to sell alcohol to under 18’s It is a criminal offence for under 18’s to buy alcohol It is a criminal offence for over 18’s to buy alcohol for under 18’s A quarter (26%) do not realise that it is illegal for someone over 18 to buy drink for under 18’s.

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Perceptions of Local Area

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% of respondents Do you belong to any youth clubs, groups or teams? By Authority Overall Base: 12,548 respondents. Balance: NR Almost two-fifths (40%) of teenagers in the North West belong to groups or clubs.

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% of respondents Overall Base: 12,548 respondents. Balance: NR Do you belong to any youth clubs, groups or teams? Overall North West by gender & age Males are more likely to belong to clubs or teams than females and 17 year olds are less likely to belong to clubs or teams.

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Base: 4,729 respondents. Balance: NR % of respondents Which clubs, groups or teams do you belong to? Overall North West 41%‘Other’ includes: Skateboarding Tennis Skating Swimming Athletics Basketball Trampling Orienteering Lacrosse Bowling Cheerleading Youth Fusion / Enterprise Explorers Guides / Brownies / Scouts / Boys Brigade / Beavers Aerobics / Gym Asian youth group Badminton Duke of Edinburgh Gymnastics Hockey Rounders Cross Country BMX Young Farmers Christian / Church groups Snowboarding / Skiing Motor biking / karting Football clubs and youth clubs appear to be the most recreational activities.

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% of respondents Overall Base: 4,582 respondents. Balance: NR What type of groups do you belong to? Overall North West by drinkers vs. non-drinkers Those who belong to church/religious groups are less likely to drink. Whereas those who have hobbies rather than belonging to sports are more likely to drink.

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Perceptions of Local Area Significant Differences A higher proportion of teenagers in the Halton and Salford areas do not belong to any clubs or groups (72% & 71% respectively vs. 62% overall). These are the areas where there are the highest proportion of frequent drinkers. Males are more likely to belong to clubs or groups than females (47% males vs. 30% females). Significantly more Black / Black British respondents belong to clubs or groups, (50% vs. 38% overall). Significantly more who belong to church/religious groups tend not to drink. Those who state that they have a hobby are more likely to drink that those who play sports.

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Average Base: 11,917 respondents. Balance: NR % of respondents Perceptions of issues relating to drinking Overall North West The whole issues of young people drinking is blown out of proportion by the media There’s little to do where I live expect hang around on the streets Where young people are causing trouble on the streets they have usually been drinking My parent(s) / guardian(s) don’t mind me drinking I’m worried about the health problems that drinking might cause me Over two-thirds (68%) of respondents in the North West are not worried about the effects drinking may have on their health.

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Base: 11,087 drinkers; 1,534 non-drinkers. Balance: NR. % of respondents Drinkers opinions vs. non-drinks Overall North West Those who drink are more likely to feel there is nothing to do in their area but hang around the streets which could be linked to the reason why they drink. It appears that parents play a strong influence in the teenagers decision not to drink. There’s little to do where I live except hang around on the streets My parent(s) / guardian(s) don’t mind me drinking

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% of respondents Overall Base: 7,796 respondents. Multiple responses allowed. Balance: NR What facilities would you like for young people in your area? Overall North West (1) Respondents came up with a number of suggestions, however more youth clubs and better sports facilities came through as the strongest.

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What facilities would you like for young people in your area? Overall North West (2) A high proportion of teenagers would like to see a youth club in their area: “Somewhere warm that doesn't go on about stuff like religion.” (Liverpool, Female, 14, Drinker) “Youth club, somewhere for activities to take place that are of interest to us.” (Cumbria, Female, 16, Drinker) “Nothing will stop teenagers drinking but a youth club may help the situation.” (Bolton, Female, 16, Drinker ) “Youth clubs or areas where the public cannot complain about youths behaviour.” (Warrington, Female, 15, Drinker) “Youth groups with a vast range of different sporting activities.” (Manchester, Female, 16, Drinker) “More local youth clubs with modern equipment and facilities.” (Oldham, Female, 15, Drinker) “A youth club which arranges activities and also talks to young people about drugs and safety.” (Oldham, Female, 16, Drinker) “Youth clubs for Muslims. No drinking would be allowed.” (Blackburn, Male, 15, Non-drinker) “Youth club/big house that has things to do inside plus more outdoor facilities. I think this would keep young people occupied and from drinking alcohol.” (Blackburn, Male, 16, Drinker) “Youth centres with activities that are exciting and fun.” (Bolton, Female, 16, Drinker) “I would open a centre for youths to use on a Friday night.” (Bolton, Female, 16, Drinker)

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What facilities would you like for young people in your area? Overall North West (3) One of the main themes drawn from the comments provided by 14-17 year olds is that they would like somewhere sheltered to meet and “hang out” with their friends: “If you drink but not too much it is ok. An area or a place where you can go without getting hassled by neighbours would be good.” (Bolton, Male, 14, Drinker) “Graffiti walls and parks with benches and shelter. More paid jobs for 14-16 year olds!” (Bolton, Female, 15, Drinker) “A shelter with heating.” (Halton, Male, 15, Drinker) “A place where we could hang out without being ridiculed for being different or 'freaks.‘” (Cumbria, Female, 16, Drinker) “A park with shelter from rain, with benches, bins etc.” (Blackburn, Male, 16, Drinker) “A big wooden hut to sit in with a door. It would have to be warm and no adults would be allowed.” (Warrington, Female, 16, Drinker) “A sheltered area in a safe environment where children can go instead of hanging around the streets.” (Warrington, Female, 16, Drinker)

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“Youth club with discos and things without alcohol. Also, foam parties and swimming parties.” (Tameside, Female, 15, Drinker) “A centre for teenagers to go without it being related to school. It would have fun things to do such as football, discos, parties for special occasions (peoples birthdays - only them who attend regularly). It could cost 50p to get in plus they'd make money on tickets for discos and parties.” (Tameside, Female, 16, Drinker) What facilities would you like for young people in your area? Overall North West (4) A number of teenagers suggested that they would like under 18’s clubs / discos and bars in their area: Nightclubs “An underage nightclub where drinking is allowed.” (Cumbria, Male, 16, Drinker) “A night club without alcohol for under 18's.” (Bolton, Female, 16, Drinker) “Night club, study groups and an ice-rink.” (Trafford, Female, 16, Drinker) Discos Pubs “A place like a pub that doesn't sell alcohol. Where there will be drinks, food, TV's etc, like a normal pub but for younger people.” (Bury, Female, 16, Drinker) “An under 18’s pub with fruit machine and pool table.” (Stockport, Male, 16, Drinker) “Football pitches and non-alcoholic youth pubs.” (Stockport, Male, 16, Drinker) “Pub/social club for under 18’s to hang out.” (Stockport, Male, 16, Drinker)

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What facilities would you like for young people in your area? Overall North West (5) A high proportion of teenagers recommended more / better sports facilities in their area, namely: Football pitches / astro-truf / Soccer domes “Astro-turf pitches where you don't get thrown off. Somewhere warm to go on a Friday.” (Cheshire, Male, 16, Drinker) “A soccer dome or a night club, people and youths only drink because they're bored – it’s an easy way to cure this problem.” (Bolton, Male, 16, Drinker). “Clubs, discos, amusements and better football pitches and other sport facilities.” (Bolton, Male, 15, Drinker) “More activities, parks and flood lit football pitches.” (Bolton, Male, 15, Drinker) “More football facilities. More facilities for youths so they don't smoke and drink.” (Bolton, Male, 15, Non-drinker) “Free five-a-side astro pitches.” (Stockport, Male, 15, Drinker) “I would organise football tournaments and have places for people to play football.” (Rochdale, Male, 15, Drinker) “Indoor football pitches with lights.” (Manchester, Male, 16, Drinker) “Football goals on the fields and basketball nets. It would be good to add more things to the park.” (Oldham, Female, 16, Drinker) “Astro turf pitch with flood lights.” (Bury, Male, 15, Drinker)

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“Skate park and somewhere people can hang out.” (Cumbria, Male, 15, Drinker) “A skate park and a place allocated to young people at night, a youth club every night with table tennis, pool etc.” (Cumbria, Male, 15, Drinker) “Skate park as the one we have is not very good. Seating area. Internet cafe and young persons shops.” (Warrington, Female, 15, Drinker) “Playing areas, clubs, skateboarding areas.” (Halton, Male, 15, Non-Drinker) “More open areas eg. skate parks” (Blackburn, Female, 16, Drinker) “New skate park, better and safer streets.” (Cheshire, Male, 16, Drinker) “BMX / skate park.” (Cheshire, Male, 16, Non-Drinker) What facilities would you like for young people in your area? Overall North West (6) Skate Parks

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What facilities would you like for young people in your area? Overall North West (7) Ski domes / ice rinks “Ice-skating rink. Theme park. Swimming baths with flumes.” (Bolton, Female, 15, Drinker) “Free sports facilities, including an ice rink, bowling alley and more shops would be good.” (Cumbria, Female, 16, Drinker) “A cinema, ice-rink, skate park, ski slope, a big house for parties where young people can go and paint ball area. (Trafford, Female, 16, Drinker) “A cinema, skate park, ice rink, dry ski slopes, paintball games, Alton Towers theme park and a big café.” (Trafford, Female, 16, Drinker) “A ski dome with real snow eg: Xscope.” (Bolton, Female, 16, Drinker) “A cinema, games room and ice-rink.” (Trafford, Female, 15, Drinker)

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“Secure tennis and basketball courts, maybe having security guards or cameras.” (Stockport, Male, 16, Drinker) “More day activities for young people could be organised. The facilities that already available need to be kept maintained eg the tennis courts, parks football fields.” (Bolton, Male, 15, Drinker) What facilities would you like for young people in your area? Overall North West (8) Other sports facilities include: General “I think that children drink because they have too much money and nothing to do. They do it so they aren't bored. I think that our community needs more sports facilities like astro-turf pitch or skate-park.” (Oldham, Male, 16, Drinker) “Organise sports tournaments in the park, have football, cricket and other sports teams for each park. We could be provided with basic equipment and pitches to play on. Have police around park or a ranger with the power to stop trouble makers.” (Bury, Male, 15, Non-drinker) Tennis Courts Basketball Courts “More youth centres and places like basketball courts placed so young people can do something.” (Oldham, Female, 16, Non-Drinker) “I would start a youth club for all ages providing football, basketball, tennis and other sports.” (Lancs, Male, 16, Drinker) ‘More things to do in the community for young people ie. basketball, cricket, baseball and athletics.” (Trafford, Male, 16, Drinker) “More parks with sports facilities, football, basketball, BMX ramps, mountain bike trails.” (Wigan, Male, 16, Drinker)

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What facilities would you like for young people in your area? Overall North West (9) Included in the facilities that 14 – 17 year-olds would like is somewhere where kids can listen to music or more specifically, music studios or a place for bands to play “Concert venues or music centres where we could learn to play an instrument.” (Manchester, Male, 16, Drinker) “A forum for new bands to play live music without expensive venue charges.” (Trafford, Male, 17, Drinker) “A youth club where we could play pool and listen to music including live bands.” (Halton, Female, 16, Drinker) “Sports facilities or an over 16 nightclub where we can play our own music.” (Lancs, Male, 15, Drinker) “Recording studios or art workshops.” (Stockport, Female, 16, Drinker) “Free rehearsal space for music students.” (Manchester, Female, 16, Drinker) “A youth club for us at weekends with decks so we can listen to music.” (Blackburn, Female, 16, Drinker) “I would offer a youth club with a music studio for bands to play. I would also offer a local cinema and a skate park.” (Oldham, Female, 16, Drinker) “Music events, big park, somewhere to hang out peacefully.” (Cumbria, Male, 16, drinker)

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What facilities would you like for young people in your area? Overall North West (10) Entertainment facilities suggested include: cinemas, bowling alleys, arcades, paintball and theme parks : “Cinema, free buses and an over 16's club.” (Cumbria, Female, 16, Drinker) “Clubs for under 18's, cinema, more shops, bowling. Just more things to do to stop what is happening within the town.” (Cumbria, Male, 15, Drinker) “I’d like more places for young people to go to socialise, for example: cinemas, or bowling alleys.” (Lancs, Female, 16, Drinker) “Ice-rink and cheaper cinemas.” (Trafford, Female, 15, Drinker) “An entertainment complex with cinemas, bowling alleys, arcades laser quest, pool tables, snookers, with more bars and restaurants.” (Stockport, Female, 16, Drinker) “Cinemas, laser quest, bowling and other things to do.” (St.Helen’s, Male, 15, Drinker) “Closer cinemas, bowling and paint-balling activities. Regular buses at night and more bus routes.” (Warrington, Female, 16, Drinker)

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What facilities would you like for young people in your area? Overall North West (11) Other general comments included: Coffee shops “Places that are safe for young people to hang out at which are fun and there's a casual arrangement where you can just come and go but not be a member eg: Internet cafes, coffee shops.” (Bolton, Female, 16, Non-drinker) “Some sort of cafe, club or any from of entertainment that appeals to teenagers. A place where you can make friends and enjoy yourself in a safe environment.” (Bolton, Female, 16, Drinker) More/Cheaper Transport “Better places to go, better transport to get to other places.” (Cumbria, Female, 15, Drinker) “Facilities such as cinemas and bowling alleys are only a bus ride away however fares for buses are over priced, this prevents young people from going out to safe places.” (Tameside, Female, 16, Drinker) “A night bus that runs until the early hours.” (Warrington, Female, 16, Drinker) More activities (generally) “Late closing indoor and outdoor activities.” (Bolton, Male, 16, Drinker) “More activities for younger people and safer environments.” (Stockport, Male, 16, Drinker)

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What facilities would you like for young people in your area? Overall North West (12) “A drag-strip and local scrap yard with many tools for upgrading and creating machines which resemble the film Mad Max because they are mint.” (Bolton, Male, 16, Drinker) “I am happy with my area so Iwouldn't change a thing.” (Stockport, Male, 15, Drinker) “It is more important to promote what is already available than providing more things.” (Stockport, Female, 15, Non-drinker) Other general comments included (cont.): Other “Sweet shops.” (Bolton, Female, 16, Drinker) “More greenery, more good quality shops, more attractive environment.” (Manchester, Female, 16, Non-drinker) “More chippys and kebab shops.” (Bolton, Male, 15, Drinker) “More parks; More clothes shops.” (Bolton, Female, 16, Drinker) Somewhere to drink “Places where kids could go and listen to some music and have a few beers responsibly and safely.” (Bolton, Male, 15, Drinker) “There should be more clubbing and safe areas to go out. I personally think underage drinking is due to boredom. I don't think underage drinking is a problem if it is introduced sensibly by parents so children can respect it.” (Bolton, Female, 16, Drinker) Better shops

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Summary

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The Sample Highest proportion of the sample are from Greater Manchester (59%), more specifically, Stockport, Bolton and Bury. Equal split by gender and age (14 & 15 year olds vs. 16 & 17 year olds) however, variations by local authority area. Significantly higher proportion of teenagers who took part were from a white background (85%). Consuming Alcohol Half of teenagers in the North West claim to drink alcohol at least once a week. With almost three-quarters (72%) claiming to drink more than once a month. The highest proportion of drinkers are in Cheshire, Merseyside and Cumbria. Whilst the lowest appear to be in Lancashire. The highest proportion of those who claim to drink more than once a week are in Salford (60%), Halton (59%), Stockport (58%), Wigan (58%) and the Wirral (58%). Summary (1)

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Consuming Alcohol (…continued) Significantly more Non-white ethnic groups claim not to drink alcohol, this is especially noticeable amongst Asian/ Asian British respondents (79% claim not to drink vs. 12% overall). A higher proportion of females claim to drink compared to males (89% vs. 85% males), however, males claim to drink more frequently. Two-thirds of respondents drink at home when their parents are in or with their family. Those who drink with family and on special occasions tend to drink less often that those who drink on the streets or in parks. A higher proportion of teenagers in Salford, Rochdale and Warrington drink on the streets/in parks than in other areas. Females and 17 year olds are more likely to drink in pubs or nightclubs. Females are more likely to drink alcopops, vodka and wine, whereas males tend to drink larger. Summary (2)

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Purchasing Alcohol Two-fifths (40%) of teenagers claim to purchase their own alcohol, with 70% of these claiming to buy it from off licences. Females and 16-17 year olds are more likely to buy alcohol from pubs/nightclubs, whilst males and those aged between 14-15 tend to purchase their alcohol from off licences. Those who don’t buy alcohol themselves tend to get it from parents and friends over 18. A higher proportion of 14 year olds get adults outside shops to buy alcohol for them (29% vs. 13% overall). Females are more likely to have parents and friends over 18 buy drink for them, whilst males are more likely to take it from their parents house. Over half (57%) of teenagers who drink on the streets or in parks, get their alcohol from friends over 18. A fifth spend over half of their weekly allowance on alcohol per week. Those who drink are more likely to get their money from part-time jobs whereas non-drinkers get theirs from family. Summary (3)

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Perceptions of Local Area Those who belong to church / religious groups are less likely to drink. In contrast, those who have hobbies (as oppose to participating in sports) are more likely to drink alcohol. A higher proportion of teenagers in Halton and Salford do not belong to any clubs, groups or teams. These are areas where there are the highest proportions of frequent drinkers. Nearly 70% of all respondents are not worried about the effects drinking may have on their health. Over two-thirds (68%) of those who drink feel that there is little to do in their area except hang around the streets, which could be a contributing factor to why they choose to drink. Teenagers would like to see more youth clubs or somewhere warm/dry to meet their friends and “hang out”. This could range from a bench or shelter in the park to under 18’s nightclubs, pubs discos or cafes. In addition, they would like more / improved sports facilities, namely: football pitches, skate parks, ice rinks, ski domes, basketball court, tennis courts and general sports centres. Other suggestions included more local entertainment facilities (such as cinemas, bowling alleys, arcades, paint ball and theme parks in their area). Summary (4)