KOREA Session  ECIS 591: Global E-Business: KOREA Session ECIS 591: Global E-Business Ock Keun Hwang


Agenda: Agenda Introduction to Korea History Customs Culture Attraction in Seoul & Shopping Miscellaneous Movies Language Session: “Hangul” Reference


Geography: Geography 612 miles long and 105 miles at its narrowest point Mountains cover 70% of Korea’s land mass Divided north of the 38th parallel South Korea – 99,500 square km, 47.9 million people(2003)


Climate and Weather: Climate and Weather Four distinct seasons Summer : A rainy period (June, July) & A hot and humid period (August) Fall : September – Mid November “The sky is high and the horses get fat”


National Symbols - Flag: National Symbols - Flag Called "Taegeukgi" Designed in 1882 The circle means Yin Yang Four trigrams : heaven, earth, fire, and water Pledge of Allegiance to the Flag “Before this proud Taegeukgi, I firmly pledge my loyalty and will devote my body and soul to the eternal glory of my country and people."


National Symbols - Flower: National Symbols - Flower National Flower Rose of Sharon called “mugunghwa” Botanical name Hibiscus Syriacus L. Distribution China, northern India, Japan, and Korea Varieties About 200 cultivars, of which 100 are indigenous to Korea. Flowering season From early July to late October (about 100 days)


National Symbols - Anthem: National Symbols - Anthem "Aegukga," which means "Love the Country” First appeared in 1907 to inculcate allegiance to the nation and foster the spirit of independence as the country faced threats of foreign annexation. Often sung to the tune of the Scottish folk song, Auld Lang Syne Composed by Maestro Ahn Eak-tay new music to go with the lyrics in 1935 1-4 stanza


National Symbols - Emblem: National Symbols - Emblem Adopted the National Emblem in 1963 Shown on important government documents, facilities, and objects. Forms: badges and embossers Represented by as the shape of the rose of Sharon encircling the Taegeuk circle


History: History Prehistoric Korea Gojoseon Three Kingdoms : Silla, Goguryeo, Baekje Unified Silla and Balhae Kingdom Goryeo Dynasty Joseon Dynasty Colonial Period Contemporary Period


History: History Prehistoric Korea Archaeological findings have indicated that the first settlements on the Korean Peninsula occurred 700,000 years ago.


History: History Gojoseon (2333 - 108 B.C) The first Korean Kingdom in 2333 B.C founded by Dan-gun Nation-founding myths


History: History The Three Kingdoms Period (57 B.C. - A.D. 676) Goguryeo, Baekje, and Silla


History: History The Unified Silla Kingdom and Balhae The Unified Silla(676-935) Balhae(698-926)


History: History The Goryeo Dynasty (918 - 1392) Established in 918 The state religion : Buddhism Famous items : Goryeo celadon and the Tripitaka Koreana Jikjisimgyeong, Buddhist scripture printed with the world's first movable metal type


History: History The Joseon Dynasty (1392 - 1910) Formed at the end of the 14th century The state ideology : Confucianism Hangeul, the Korean alphabet, in 1443


History: History Early Joseon period King Sejong the Great Hunminjeongeum The pluviometer in 1441 Wars against Japan Late Joseon period Postwar adjustment and pragmatic studies Challenges of Modernization


History: History The Japanese Colonial Period (1910 - 1945)


History: History Establishment of the Korean Government (1945-1948) The Korean War (1950-1953)


Customs: Customs Name Family name: Kim(21%), Yi(or Lee or Rhee, 14%), Park(or Pak, 8%), Choi(or Choe), Jeong(or Chung), Jang(or Chang), Han, Lim.. Almost every case, Korean name consists of Family name (1 syllable) + given name (2 syllables) Marriage Western style + traditional style


Customs: Customs Jerye(Ancestral Memorial Rite) Sollal : Lunar New Year’s Day Chuseok: Korean Thanksgiving day


Customs: Customs Ondol Traditional Korean rooms Rooms are not labeled or reserved for a specific purpose


Customs: Customs Hanbok Korean traditional clothing Everyday attire Nowadays, worn on days of celebrations such as wedding, Seollal or Chuseok


Customs: Customs Hanok Korean traditional house


Korean Food: Korean Food Divided to rice and others Two most famous food Kimchi, a fermented vegetable dish Bolgogi, a marinated meat dish Watch the video Kimchi dispute between Korean and Japan


Kimchi Dispute: Kimchi Dispute Soy source dispute between Japan and U.S. Traditional soy source has three processes the ConAgra “LaChoy” brand: soybeans are boiled with hydrochloric acid for 15 to 20 hours, cooled, neutralized, filtered, colored, sweetened, salted and refined. 1998, Japanese food industry asked Codex Alimentarius Commission(CAC) to create a standard for soy source


Kimchi Dispute: Kimchi Dispute Japan has imported huge amount of Kimchi from South Korea Japanese food companies have begun to make Japanese-style kimchi and exported it to world market Korean Kimchi - Chinese cabbage, red pepper, garlic, salted fish and ginger, and then stored in clay containers to ferment for at least four weeks Kimuchi(Japanese-style) - Chinese cabbage and artificial flavor, skipping the fermentation process


Manners: Manners When you beckon to a person, Do not beckon with your palm up, especially using one finger because Koreans do that only for dogs. When you enter to one’s house, Do not put on your shoes because Koreans do not wear shoes at home When you eat, Do not blow your nose Do not make noise


Attractions: Attractions Palaces of the Joseon Dynasty Gyeongbokgung Palace Deoksugung Palace Changdeokgung Palace


Attractions: Attractions Mt. Namsan The tower closed Mar. – Nov. 2005 for renovation Namsangol Hanok Village


Attractions: Attractions Insa-dong Famous for antique stores, art galleries, traditional teahouses, restaurants and book stores Itaewon Popular district for shopping and entertainment


Attractions: Attractions Namdaemun Dondaemun


Attractions: Attractions Namdaemun Market Night market Dondaemun Market Night market


Attraction: Attraction Myungdong


Currency: Currency $1 = about 1,000 Won 500 won , 100 won, 50 won, 10 won, 5 won, 1won 50 cents , 10 cents, 5 cents, 1 cent,


Currency: Currency 1000 won ( $1)


Currency: Currency 5000 won ($5)


Currency: Currency 10,000 won ($10) The Great King, Sejong, Josen dinasty


Transportation: Transportation You can go anywhere, anytime by public transportation Bus Payment : Cash or Credit card Cost : 800 won – depends on distance Mostly scheduled 5:00 a.m – 12 a.m. The system changed in 2004 summer


Transportation: Transportation Subway Cyber subway guide http://www.smrt.co.kr/english_smrt/cyberstation_smrt/cyberstation.jsp How to use subway http://english.tour2korea.com/01TripPlanner/Transportation/subway_main.asp?kosm=m1_4&konum=4


Transportation: Transportation Regular Taxi ￦1,600 for the first 2 kilometers and ￦100 for each additional 168 meters Brand Taxi Call Taxi with interpretation machine Same fare with regular but charges ￦1000 more


Transportation: Transportation Deluxe Taxi (Mobeom) ￦4,000 for the first 3 kilometers and ￦200 for each additional 205 meters Van Taxi Fares are the same as the deluxe taxis


Movies: Movies Tae Guk Gi: The Brotherhood of War Two brothers in the Korean war Joint Security Area (JSA) Emotional military drama


Movies: Movies The Way Home Learn to respect elders Untold Scandal Original story by Choderlos de Laclos Dangerous Liaisons


Movies: Movies IL Mare Love story over time-spaces Old boy The original is Japanese comic


Hangeul: Hangeul Created by King Sejong the Great during the 15th century Before Hangeul, upper class used Chinese and others used Idu letters, a kind of Chinese-based Korean system Purpose To enable the Korean people to write their own language without the use of Chinese characters To represent the "proper" sound


Hangeul: Hangeul Systematic and scientific Literacy rate in Korea is almost 99% Hunminjeongeum A historical document which provides instructions to educate people on the use of Hangeul Registered with UNESCO UNESCO awards a 'King Sejong Literacy Prize,' every year in memory of the inventor of Hangeul


Hangeul: Hangeul Consist of 10 vowels and 14 consonants Vowels represent sound from throat, mouth and tongue Consonants represent of heaven, earth and men .(a) is a depiction of Heaven_ ㅡ(eu) is a depiction of Earth ㅣ(i) is a depiction of man By combining these three signs, the other medial letters are formed.


Hangeul: Hangeul 10 vowels ㅏ,ㅑ,ㅓ,ㅕ,ㅗ,ㅛ,ㅜ,ㅠ,ㅡ,ㅣ 14 consonants ㄱ,ㄴ,ㄷ,ㄹ,ㅁ,ㅂ,ㅅ,ㅇ,ㅈ,ㅊ,ㅋ,ㅌ,ㅍ,ㅎ Double vowels (11) ㅐ,ㅒ,ㅔ,ㅖ,ㅘ,ㅙ,ㅚ,ㅝ,ㅞ,ㅟ,ㅢ Double consonants (5) – strong sound ㄲ, ㄸ, ㅃ, ㅆ, ㅉ A syllable consist of consonants and vowel. Consonant + Vowel Consonant + Vowel + Consonant


Hangeul: Hangeul Pronunciation of vowel


Hangeul: Hangeul Pronunciation of Consonants


Hangeul: Hangeul More pronunciation http://english.tour2korea.com/02Culture/KoreanLanguage/learn_korean_language.asp?kosm=m2_9&konum=subm1_1


Numbers: Numbers Numbers like one, two, three, four.. Numbers but when you count something like materials 1st, 2nd, 3rd, 4th…


Numbers: Numbers 11 = 10 + 1 = sib + il, 12 = 10 + 2 = sib + i 20 = 2 * 10 = i * sib, 30 = 3 *10 = sam * sib 100 (baek) 200 = 2 * 100 = i * baek, 300 = 3 * 100 = sam * baek 1,000 (cheon) 2,000=2*1,000=i*cheon, 3,000=3*1,000=sam*cheon 10,000 (man) 20,000=2*10000=i*man, 40,000=4*10,000=sa*man 100,000 (sibman) 200,000=2*100,000=i*sibman, 300,000=sam*sibman


Numbers: Numbers 45=40(4*10)+5=sa+sib+o 168=100+60(6*10)+8=baek+uksib+pal 1500=1,000+500(5*100)=cheon+oba다 12800=10,000+2,000(2*1000)+800(8*100)=man+icheon+palba다 (ex) 900, 5500, 25,000, 105,000


Conversation: Conversation


Conversation: Conversation


Conversation: Conversation A: 이거 얼마에요? (Igeo Yeomaeyo?) How much is this? B: 10,000원 입니다. (Man-won Ibnida) 10,000 won A: 조금(많이) 비싸요. (Jogum(Mani) Bissayo) A little bit (A lot) expensive. A: 1,000원 깍아주세요. (Cheon-won Ggakajuseyo) 1,000 won discount please B: 그래요. (Geuraeyo) / 안돼요. (Andaeyo) O.K. / No way A: 그럼, 살께요. (Geurum, Salggeyo) Then, I’ll buy it.


Conversation: Conversation


Conversation: Conversation At restaurant 이거 주세요. (Igeo Juseyo) – Give me this one 매우 맛있어요. (Maewoo Masiseoyo) – It’s very delicious 이거 (매우) 맛있어요. (Igeo (Maewoo) Masiseoyo) – This is (very) delicious. 화장실이 어딨어요? (Hwajangsil-I Eodiseoyo) Where is a restroom?


Reference Web Sites: Reference Web Sites http://www.tour2korea.com http://www.korea.net Kimchi http://kimchi.or.kr/eng/main.jsp Kimchi dispute http://www.consortiuminfo.org/bulletins/oct04.php#blog http://www.american.edu/TED/kimchi.htm#r1 Movies http://www.netflix.com


References: References Let’s learn Korean http://english.tour2korea.com/02Culture/KoreanLanguage/learn_korean_language.asp?kosm=m2_9&konum=subm1_1 Korean Group to learn Korean, http://club.tour2korea.com/study