History:
History Founded in may 8, 1886
Founded by john Styth Pemberton, who was a local pharmacist, in Atlanta, Georgia
Frank M. Robinson, his partner, suggested the name “coca cola” for advertising purposes
In the first year, nine bottles a day were sold.
In 1998, coca cola products exceeded 1 billion servings a day
Competitors:
Competitors Julmest – Top selling beverage in Sweden.
Pepsi- #1 selling soft drink in the United States.
Kola Real- Latin America famous soft drink.
Tropicola- Served in Cuba as a domestic drink and replaced Coca Cola there.
Cockta- Major competitor which is sold only in the supermarket chain, Mercator.
Various Advertisements:
Various Advertisements Coca cola advertised to the world through jingles and catchy slogans
Mostly all of coca-cola’s advertising changes like most of the world
E.G. WWII, more complex global marketplace
One of the most famous advertising slogans, “things go better with coke”
In the 60s, coke used portraits of Santa clause as advertising
Employees :
Employees Coca cola has over 32 million employees worldwide
World’s largest beverage company with world headquarters in Atlanta, Georgia
Coca cola ranked 26 on fortune magazine’s list for the “50 best companies for minorities”
Coca cola offers domestic partner health benefits to employees
Revenue:
Revenue Coca Cola sells beverage products in more than 200 countries
Beverages bearing the trademarks owned by or liscensed to Coca Cola account for approximately 1.3 billion
In 2005, Coca Cola had gallon sales of:
- 27% in the United States
- 27% in Mexico, Brazil, Japan, and China
- 26% in spread throughout the world
18% Coke’s share of the global nonalcoholic, ready to drink beverage
9 million estimated retail outlets worldwide served by Coke