logging in or signing up Point of Articles PRPrincess Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: April 29, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript corporate misbehavior : corporate misbehavior Wal-Mart : Wal-Mart Pro Wal-Mart blog was created Authors said to be married and travel in RV and stay in Wal-Mart Parking Lots Eventually come to find that the authors are Edelman employees Edelman is the PR firm for Wal-Mart Corporate Blogging : Corporate Blogging Three dozen of Fortune 500 companies have a blog There are pros Good press There are cons Repercussions Ruckus.com : Ruckus.com Created a fake facebook profile Ruckus.com is a peer-to-peer music downloading site Came up with a scheme to add friends Eventually took everyone’s email addresses to flood their inboxes with Ruckus emails Sony : Sony Created a fake blog Called alliwantforxmasisapsp.com When caught, they said it was sort of a joke Late admitted that it was a viral marketing scheme AOL : AOL Over 600,000 users’ personal information was released in late July This information does not have address, phone numbers, etc, but user identification codes Having this information can eventually lead to get user’s other personal information MySpace : MySpace Social networking site There was a lack of administration Usually, people over the age of 18 cannot view those who are under 18’s profiles For lack of care, this privacy was not upheld Xanga : Xanga Fined for over one millions dollars Breach of Online Children Protection Act Anyone under 13 is not allowed to give out personal information unless there is the consent of a parent or legal guardian Xanga did not make sure to get the consent Hershey and Mrs. Fields’ : Hershey and Mrs. Fields’ Got children’s information without the consent of a parent or legal guardian Children under thirteen were not asked for consent Personal information can range from name and hometown to hobbies and interests A fine of over $185,000 was assessed for both companies Malibu : Malibu Rum company Held a contest for consumers to create a video that has to do with Malibu Rum to the music of Banana Boat A winner was chosen without indicating finalisits All entrants thought the contest was rigged Chevrolet : Chevrolet Online commercial contest Entrants had to make a commercial for the Chevrolet Tahoe Anti-Chevrolet commercials were made Chevrolet was aware of the risks of viral marketing so they did not take these anti-Chevrolet ads down from the site. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Point of Articles PRPrincess Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 17 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: April 29, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript corporate misbehavior : corporate misbehavior Wal-Mart : Wal-Mart Pro Wal-Mart blog was created Authors said to be married and travel in RV and stay in Wal-Mart Parking Lots Eventually come to find that the authors are Edelman employees Edelman is the PR firm for Wal-Mart Corporate Blogging : Corporate Blogging Three dozen of Fortune 500 companies have a blog There are pros Good press There are cons Repercussions Ruckus.com : Ruckus.com Created a fake facebook profile Ruckus.com is a peer-to-peer music downloading site Came up with a scheme to add friends Eventually took everyone’s email addresses to flood their inboxes with Ruckus emails Sony : Sony Created a fake blog Called alliwantforxmasisapsp.com When caught, they said it was sort of a joke Late admitted that it was a viral marketing scheme AOL : AOL Over 600,000 users’ personal information was released in late July This information does not have address, phone numbers, etc, but user identification codes Having this information can eventually lead to get user’s other personal information MySpace : MySpace Social networking site There was a lack of administration Usually, people over the age of 18 cannot view those who are under 18’s profiles For lack of care, this privacy was not upheld Xanga : Xanga Fined for over one millions dollars Breach of Online Children Protection Act Anyone under 13 is not allowed to give out personal information unless there is the consent of a parent or legal guardian Xanga did not make sure to get the consent Hershey and Mrs. Fields’ : Hershey and Mrs. Fields’ Got children’s information without the consent of a parent or legal guardian Children under thirteen were not asked for consent Personal information can range from name and hometown to hobbies and interests A fine of over $185,000 was assessed for both companies Malibu : Malibu Rum company Held a contest for consumers to create a video that has to do with Malibu Rum to the music of Banana Boat A winner was chosen without indicating finalisits All entrants thought the contest was rigged Chevrolet : Chevrolet Online commercial contest Entrants had to make a commercial for the Chevrolet Tahoe Anti-Chevrolet commercials were made Chevrolet was aware of the risks of viral marketing so they did not take these anti-Chevrolet ads down from the site.