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Lamborghini company's product, promotion,price and place description..


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Presentation Transcript



Contents : 

Contents Introduction Timeline of ownership History Competitors Marketing mix Marketing strategy Annual sales Conclusion

Introduction : 

Introduction Type Subsidiary Founded October 30, 1963 Founder(s) Ferruccio Lamborghini Headquarters Sant'Agata Bolognese, Italy Area served Worldwide Key people Stephan Winkelmann, CEO Wolfgang Egg Head of Design Industry Automotive Products Automobiles Owner(s) Volkswagen Group Parent Audi AG Website

Introduction : 

Introduction Automobile Lamborghini Holding S.p.A. is one of the world's most renowned manufacturers of high-performance sports cars. The company sells only a few thousand cars in a given year Despite a troubled history and multiple owners, including the Chrysler Corporation and an Indonesian consortium, Lamborghini was bought by Audi AG in 1998. Audi, itself owned by Volkswagen AG, has allowed the luxury carmaker to enjoy renewed success and worldwide recognition for its latest models, the Murciélago, the Gallardo, and the newest to the bull stable, the Superleggera, a lighter-weight, faster version of the successful Gallardo product line.

Timeline of ownership : 

Timeline of ownership Ferruccio Lamborghini 1963–1972 Georges-Henri Rossetti and René Leimer 1972–1977 Receivership 1977–1984 (managed by Patrick Mimran 1980–1984) Patrick Mimran 1984–1987 Chrysler Corporation 1987–1994 Megatech 1994–1995 V'Power and Mycom Sedtco 1995–1998 Audi AG 1998-present

History : 

History In the wake of World War II, Ferruccio Lamborghini was the owner of tractor manufacturer Lamborghini Trattori S.p.A., as well as a heating unit manufacturing business Lamborghini aspired to create a grand tourer that would rival Ferrari's designs. Thus, Automobili Lamborghini was born.

Competitors : 

Competitors (BMW) AG; Daimler AG; Ferrari S.p.A.; Fiat S.p.A.; Ford Motor Company; General Motors Corporation; Porsche AG.

Brand diversification : 

Brand diversification Audi Lamborghini Bentley Seat Skoda Scandia auto union

Market mix : 

Market mix

Place : 


The first Lamborghini sports car : 

The 350 GT an aerodynamic sports car With a four-cam V12, Five-speed transmission, Four-wheel disc brakes, Four-wheel independent suspension The first Lamborghini sports car 350 GT

Slide 14: 

400GT 1966–1968 V12 3.929-litre (239.8 cid) 250 km/h (155 mph) Miura 1966–1974 V12 3.929-litre (239.8 cid) 290 km/h (180 mph Espada 1968–1978 V12 3.929-litre (239.8 cid) 245 km/h (152 mph)

Slide 15: 

Islero 1968–1970 V12 3.929-litre (239.8 cid) 248 km/h (154 mph) Jarama 1970–1978 V12 3.929-litre (239.8 cid) 240 km/h (149 mph) Urraco 1970–1979 V8 2.463-litre (150 cid)V8 2.996-litre (180 cid)V8 1.994-litre (120 cid) 230 km/h (143 mph)

Slide 16: 

Countach 1974–1990 V12 3.93-litre (240 cid)V12 4.75-litre (290 cid)V12 5.17-litre (320 cid) 306 km/h (190 mph) Silhouette 1976–1977 V8 3.0-litre (180 cid) 260 km/h (162 mph) Jalpa 1982–1990 V8 3.49-litre (213 cid) 240 km/h (149 mph)

Slide 17: 

LM002 1986–1992 V12 5.17-litre (315 cid) 210 km/h (130 mph) Diablo 1990–2001 V12 5.71-litre (350 cid)V12 6.0-litre (370 cid) 330 km/h (205 mph)

Slide 18: 

Diablo 1990–2001 V12 5.71-litre (350 cid)V12 6.0-litre (370 cid) 330 km/h (205 mph)

Slide 19: 

Murciélago 2001–present V12 6.19-litre (380 cid)V12 6.5-litre (400 cid) 351 km/h (218 mph)

Slide 20: 

Gallardo 2003–present V10 4.96-litre (303 cid) 340 km/h (211 mph)

Slide 21: 

Reventón 2008 V12 6.5-litre (396 cid) 356 km/h (221 mph)

Slide 22: 

SPYDER 2009 Lamborghini Gallardo LP560-4 Spyder

Slide 23: 

Lamborghini Gallardo LP560

Slide 25: 

Murciélago LP640 roadster

Promotion : 

Promotion William Ashley’s downtown Toronto location is using a Lamborghini Gallardo for a promotion in an interesting way. The Gallardo is placed very conspicuously on Bloor Street for everyone to see. You really can’t miss the green exotic car.


MARKETING STRATERGY Limited addition Target a particular demographic market dominance- Challenger Innovation Growth strategy- diversification.

Conclusion : 

Conclusion They are impossibly expensive, Automobile Lamborghini caters to the elite consumer. 3rd largest manufacturer of sports car. Achieved a major reduction of co2 emission. Due to the partnership with the luxury companies like Versace, Amosu etc has added value to the product..

Slide 32: 


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