non-media advertising

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Non-media advertising:

Non-media advertising

Meaning:

M eaning Advertising which is done other than media advertising.

Types :

Types Press advertising Signs Hoardings Posters Vehicular Displays In-store media Ballon . Coffee cup advertising Street advertising

Press advertising:

Press advertising Press advertising describes advertising in a printed medium such as a newspaper , magazine , or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics . A form of press advertising is classified advertising , which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper.

Signs :

Signs

Hoardings:

Hoardings While moving on roads you must have seen large hoardings placed on iron frames or roof tops or walls. These are normally boards on which advertisements are painted or electronically designed so that they are visible during day or night. The advertisers have to pay an amount to the owners of the space, where the hoardings are placed.

Posters:

Posters Poster are printed and posted on walls, buildings, bridges etc to attract the attention of customers. Posters of films which are screened on cinema halls are a common sight in our country.

Vehicular displays:

Vehicular displays You must have seen advertisements on the public transport like buses, trains, etc. Unlike hoardings these vehicles give mobility to advertisements and cover a large number of people.

In-Store media:

In-Store media

Ballons:

B allons

Street advertising:

Street advertising This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti , air dancer 's and 3D pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces

Coffee cup advertising :

Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East .

BENEFITS:

BENEFITS Reaches more viewers Cost efficiency Proximity of purchase locations Scope for creativity Reach specific target customers Captive audience Constant exposure Longevity Enhances the effectiveness of other media

LIMITATIONS:

LIMITATIONS Outdoor advertising is a glance medium. At best, it only draws 2-3 seconds of a reader’s time. Messages must be brief to fit in that 2-3 seconds time frame. Ninety-five percent of the time, either the message or the audience is in motion. The nature of the way you have to buy outdoor advertising(usually a 3 month commitment) is not conducive to a very short, week-long campaign.

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