research methodology Introduction

Research Methodology : 

Research Methodology Prof. Lawyer. Puttu Guru Prasad K L University Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Definitions and Meanings of Research : 

Definitions and Meanings of Research 1.Research in common parlance refers to a search for knowledge. 2. Research is actually a voyage of discovery. 3. Redman defined research as a “systematized effort to gain new knowledge” 4. Research is the pursuit of truth with the help of study, observation , comparison and experiment. 5.Research is thus, an original contribution to the existing stock of knowledge making for its advancement. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Objectives of Research : 

Objectives of Research The research objective is to gain familiarity with a phenomenon or to achieve new insight into it. The main aim of the research is to find out the truth which is hidden and which has not been discovered yet. To test a hypothesis of a causal relationship between variables (hypothesis testing) Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Motivation in Research : 

Motivation in Research Directives of the Government and Organizations Curiosity about new things Desire to understand causal relationship Social thinking, awakening Employment and economic conditions Desire to get respect in the society Desire to get intellectual joy of creativity Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Types of Research : 

Types of Research Descriptive Research Analytical Research Applied Research Fundamental or Basic Research Quantitative Research Qualitative Research Empirical Research Conceptual Research Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Descriptive Research : 

Descriptive Research Descriptive research:-it includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. In social science and business research we quite often use the term EX-Post-Facto research for descriptive research studies. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Descriptive Research : 

Descriptive Research The main characteristic of this method is that the researcher has no control over the variables, he can only report what has happened or what is happening. Most Ex-Post-Facto research projects are used for descriptive studies in which the researcher seeks to measure such items as for e.g:- frequency of shopping, preferences of people, or similar data. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Analytical Research : 

Analytical Research Analytical research:- on the other hand, the researcher has to use facts or information already available, and analyze these to make a critical evaluation of the subject or material Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Applied Research : 

Applied Research Applied Research:- it aims at finding a solution for an immediate problem facing a society or an industry Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Basic Research : 

Basic Research Fundamental or Basic research:- it is mainly concerned with generalizations and with the formulation of a theory. “Gathering knowledge for knowledge’s sake is termed ‘pure’ or ‘basic’ research. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Quantitative Research : 

Quantitative Research Quantitative research:-is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Qualitative Research : 

Qualitative Research Qualitative Research:-is concerned with qualitative phenomenon, that involving quality or kind.. For instance, when we are interested in investigating the reasons for human behavior, we quite often talk of Motivation Research. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Conceptual Research : 

Conceptual Research Conceptual research is that related to some abstract idea or theory. It is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Empirical Research : 

Empirical Research Empirical Research:- relies on experience or observation alone, often without due regard for system and theory. It is data based research, coming up with conclusions which are capable of being verified by observation or experiment. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Other types of research : 

Other types of research Longitudinal / One Time Research:- Simulation /Field setting/Laboratory Research Clinical or Diagnostic Research Historical Research Decision Oriented Research Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Significance of Research : 

Significance of Research All progress is born of inquiry. Doubt is better than over-confidence, for it leads to inquiry, and inquiry leads to invention. (famous Hudson Maxim). Research provides the basis for all Govt policies in our economic system. Research is “For Prognosis” (for the prediction of future.) To understand the problems and plights of farmers, labors, small business people, consumers, students, political issues, defense forces, Space, Health, Social Reforms. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

Approaches to Research : 

Approaches to Research There are two types of approaches to research, i.e. quantitative approach and qualitative approach. The Quantitative approach be further classified into inferential, experimental, simulation approach to research. Qualitative approach to research is concerned with subjective assessment of attitudes, opinions and behavior. Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P

conclusion : 

conclusion Thus, research is the fountain of knowledge for the sake of knowledge and an important source of providing guidelines for solving different business, governmental and social problems. It is a sort of formal training which enables one to understand the new development in one’s field in a better way Prof. Lawyer. Puttu Guru Prasad – K L University – Vijayawada – A.P