Introduction to Event Management

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NATIONAL ACADEMY OF EVENT MANAGEMENT & DEVELOPMENT Event Management and Event Accounting Session 1 Introduction to Event Management

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Event: Defined Event is commonly understood as an occurrence; something that happens A unique moment in time celebrated with ceremony and ritual to satisfy specific needs Science of managing the prospective happenings

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Event Management :Defined A function requiring public assembly for the purpose of celebration, education, marketing and reunion The process that includes research, design, planning, coordinating and evaluation of events And its got evaluated by blend of ideas, creativity, logistics, budgets, permits, people, performers, publicity channels, the market etc.

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Special Event in T wo Perspectives: One time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body To the customer or guest, it is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.

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Event: Characteristics Unique occurrence that do not happen very often Have a limited duration Happen with a live audience in attendance Require one or more groups to plan and organize Staged for a purpose

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Types of Event According to purpose The C’s of event Celebrate- Life cycle events, religious rituals, commemorative ceremony, socio-economic events Commune- reunion, hallmark events Convene- meetings, conference, conventions

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According to the number of participants Few Many Multitude

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According to frequency Monthly Quarterly Semistral Annual

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According to magnitude of impact Festival Hallmark

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Fields of specialization Sub-Fields: Civic events Expositions Hallmark events Retail events Social-life cycle events Tourism Conventions Fairs and festival Meetings and conferences Reunions Sports events

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Five W’s of Event Management WHY… Compelling Reason WHO… Demographics WHEN… Best Date & Time WHERE… Best Location WHAT… Resources & Outcomes

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SWOT analysis for Event: STRENGTH are those historical factors that improve or support the event’s success such as “Well Funded, Experienced Staff, Good Venue”. WEAKNESSES are those historical factors that weaken the event’s success such as “under funded, not enough volunteers”. OPPORTUNITIES are future predictable that enable the event to benefit from complimentary events such as sharing resources. THREATS are future predictable factors such as weather condition or economic uncertainty.

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Event Management As a Career: Outsourcing th e people/ Celebrities Host a Show/ Concert like Filmfare Awards, Iifa Awards, ZEE Cine Awards Anchoring TV Media News Paper Media India is spending more than 3500 crores to entertain public and the event industry is pointing approx. 1500 crores Abolishment of license raj