The art and Science of website ranking in Google

Category: Entertainment

Presentation Description

Find Out What Your Internet Marketing Agency Is Missing Out? Checkout Our Secret Recipe On How To Improve Your Website Search On Google.


Presentation Transcript

slide 1:

The Art and Science Of Website Ranking in Google With 90 market share in search engines Google has always been a forerunner in shaping the search landscape. Google SEO dominates the search industry primarily because the search giant answers user queries in the best possible way by ranking the most relevant websites on the first page of SERPs. The sorting and ranking of these websites are decided with the help of algorithms which run in the background every time a query is fired by a searcher. Hundreds of factors come into play in website ranking. With every algorithm update some of the factors lose importance while others gain priority. Nonetheless Google has always made it clear for SEOs to focus on offering flawless experience to site visitors. From optimizing page speed to offering meaningful content search engine optimization companies take a comprehensive approach in achieving top ranks on Google. How Google Ranks Websites Here are the top signals that Google look for when ranking a website in SERPs:

slide 2:

The Art and Science Of Website Ranking in Google Engaging Content Content is the only constant in SEO. Whether it’s a website or blog Google prioritizes meaningful and quality content. No matter how competitive keywords you insert in your website/blog it’s inefficacious if you cannot decipher search intent. Additionally you can markup your content with structured data to up your Google game. Flawless Mobile Experience Back in March 2018 the announcement of mobile-first index has impelled SEOs to ensure websites are made mobile-friendly. Responsive design is the lifeblood of SEO. Although keep a check the entire website content is available on both desktop and mobile version. HTTPS Implementation HTTPS websites are secured. HTTPS encrypts the data transfer thus keeping its confidentiality and integrity intact. Moreover the new chrome update flags HTTP sites as “not secure” which can directly increase bounce rate of the site under consideration. If you haven’t already install an SSL certificate and migrate your website to HTTPS. Check for canonical issues during the transition. Page Speed Optimization Sluggish websites are a big turn off to visitors. Every second can cost you a significant loss in traffic and revenue. Typically a website should load within 2-3 seconds. Developers can check web page speed on Google’s official tool namely Page Speed Insights. User Experience Google will love your website if the visitors love it too In simple terms poor user experience sends a negative signal to the search engine which can cause a drop in your website rankings. Google analyses this factor with the help of “dwell time” i.e. how much time a visitor spends on your site before going back to the search results. Improve your website architecture with simple navigation

slide 3:

The Art and Science Of Website Ranking in Google for easy access to both users and search engines bots. Furthermore ensure all the important pages are accessible in three to four clicks. On-Page Optimization On-page optimization is the backbone of SEO. It covers all the technical aspects and can make or break your SEO game. Merely updating your H1 tag can shoot up your website ranking in SERPs. There are a lot of components in on-page optimization including meta tags schema internal linking and more. SEO plays a crucial role in increasing your ROI. Always hire an expert Search Engine Optimization company in UAE to achieve top rankings in Google.

authorStream Live Help