logging in or signing up Successful Local Media Octavio Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 79 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: IEEE-USA Communications & Successful Local Media Coverage Chris McManes, IEEE-USA Sr. Public Relations Coordinator IEEE-USA Leadership Workshop 12 March 2005; Tucson, Ariz.IEEE-USA Communications Vehicles: IEEE-USA Communications Vehicles IEEE-USA Web site (www.ieeeusa.org) IEEE-USA Today’s Engineer Webzine IEEE-USA Today’s Engineer print edition IEEE-USA Today’s Engineer E-mail alert What’s New at IEEE-USA Eye on Washington Helps you inform your local members of the many activities taking place on their behalf IEEE-USA Today’s Engineer Webzine: IEEE-USA Today’s Engineer Webzine Timely feature articles, columns, polls and feedback on career and technology policy Averaged 25,727 monthly visitors in 2004 (up from 21,460 in 2003) New authors welcome IEEE-USA Today’s Engineer (Print): IEEE-USA Today’s Engineer (Print) Goes to every U.S. member quarterly Highlights IEEE-USA actions and activities on behalf of U.S. IEEE membersIEEE-USA Today’s Engineer E-Mail Alert: IEEE-USA Today’s Engineer E-Mail Alert Now in its second year Sent to 198,260 U.S. members in January Links to IEEE-USA news & information What’s New at IEEE-USA Eye on Washington: What’s New at IEEE-USA Eye on Washington Biweekly opt-in electronic newsletter More than 10,000 subscribers Summary of news from Washington affecting science, engineering and technology External Communications : External Communications Fulfill media inquiries for interviews, photos and information Volunteers – Staff – Spokesperson Trade, mainstream and online U.S. Newswire and EurekAlert2004 IEEE President Art Winston: 2004 IEEE President Art Winston “IEEE-USA, it seems to me, does an excellent job maximizing public relations.” (IEEE All-Hands Meeting, 2-9-05) Radio & TV Coverage (2004-05): Radio & TV Coverage (2004-05) CNN (Lou Dobbs Tonight) Marketplace Radio Program (twice) United Nations audio news release Print Coverage (2004-05) : Print Coverage (2004-05) USA Today Business Week Time Magazine Seattle Post-Intelligencer Washington Post New York Times San Jose Mercury News Miami Herald Atlanta Journal-Constitution International Herald Tribune Public Outreach : Public Outreach AAES COPAE AAAS Mass Media Fellowship Program Coordinate the IEEE’s participation in National Engineers Week Lead Society for EWeek 2004 International public relations award Maura Schreier-Fleming : Maura Schreier-Fleming Professional Activities Chair - Dallas Author, trainer, consultant, speaker Former lubrication engineer with Mobil and former territory manager for Chevron Created IEEE in Action TV seriesHow You Can Receive Coverage : How You Can Receive Coverage Use whatever public relations resources are available If none, contact local media outlets to find out best person to contact Ask about public service announcements E-mail or fax the reporter the information Voice contact is best News Release: News Release Used to announce news Get it in the right hands Have interview subject available Media Advisory : Media Advisory Announces an event that might interest the media Easy to read Answers What, Who, When, Where, Why you should attend and the people speaking Contact information Boilerplate Slide25: Chris McManes 202-785-0017, ext. 8356 c.mcmanes@ieee.org You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Successful Local Media Octavio Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 79 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 29, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: IEEE-USA Communications & Successful Local Media Coverage Chris McManes, IEEE-USA Sr. Public Relations Coordinator IEEE-USA Leadership Workshop 12 March 2005; Tucson, Ariz.IEEE-USA Communications Vehicles: IEEE-USA Communications Vehicles IEEE-USA Web site (www.ieeeusa.org) IEEE-USA Today’s Engineer Webzine IEEE-USA Today’s Engineer print edition IEEE-USA Today’s Engineer E-mail alert What’s New at IEEE-USA Eye on Washington Helps you inform your local members of the many activities taking place on their behalf IEEE-USA Today’s Engineer Webzine: IEEE-USA Today’s Engineer Webzine Timely feature articles, columns, polls and feedback on career and technology policy Averaged 25,727 monthly visitors in 2004 (up from 21,460 in 2003) New authors welcome IEEE-USA Today’s Engineer (Print): IEEE-USA Today’s Engineer (Print) Goes to every U.S. member quarterly Highlights IEEE-USA actions and activities on behalf of U.S. IEEE membersIEEE-USA Today’s Engineer E-Mail Alert: IEEE-USA Today’s Engineer E-Mail Alert Now in its second year Sent to 198,260 U.S. members in January Links to IEEE-USA news & information What’s New at IEEE-USA Eye on Washington: What’s New at IEEE-USA Eye on Washington Biweekly opt-in electronic newsletter More than 10,000 subscribers Summary of news from Washington affecting science, engineering and technology External Communications : External Communications Fulfill media inquiries for interviews, photos and information Volunteers – Staff – Spokesperson Trade, mainstream and online U.S. Newswire and EurekAlert2004 IEEE President Art Winston: 2004 IEEE President Art Winston “IEEE-USA, it seems to me, does an excellent job maximizing public relations.” (IEEE All-Hands Meeting, 2-9-05) Radio & TV Coverage (2004-05): Radio & TV Coverage (2004-05) CNN (Lou Dobbs Tonight) Marketplace Radio Program (twice) United Nations audio news release Print Coverage (2004-05) : Print Coverage (2004-05) USA Today Business Week Time Magazine Seattle Post-Intelligencer Washington Post New York Times San Jose Mercury News Miami Herald Atlanta Journal-Constitution International Herald Tribune Public Outreach : Public Outreach AAES COPAE AAAS Mass Media Fellowship Program Coordinate the IEEE’s participation in National Engineers Week Lead Society for EWeek 2004 International public relations award Maura Schreier-Fleming : Maura Schreier-Fleming Professional Activities Chair - Dallas Author, trainer, consultant, speaker Former lubrication engineer with Mobil and former territory manager for Chevron Created IEEE in Action TV seriesHow You Can Receive Coverage : How You Can Receive Coverage Use whatever public relations resources are available If none, contact local media outlets to find out best person to contact Ask about public service announcements E-mail or fax the reporter the information Voice contact is best News Release: News Release Used to announce news Get it in the right hands Have interview subject available Media Advisory : Media Advisory Announces an event that might interest the media Easy to read Answers What, Who, When, Where, Why you should attend and the people speaking Contact information Boilerplate Slide25: Chris McManes 202-785-0017, ext. 8356 c.mcmanes@ieee.org