Three prongCommunicationsS trategy

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Three-prong Communications Strategy: 

Three-prong Communications Strategy

Key Messages – Occupant Protection : 

    Communications Goals Key Messages – Occupant Protection Criminal Justice Child Passenger Safety Social Norming

Key Messages – Impaired Driving: 

    Communications Goals Key Messages – Impaired Driving Criminal Justice Youth Designated Driver Intervention BAC Education

Slide4: 

Core Calendar Opportunities

Upcoming Mobilizations: 

Upcoming Mobilizations 2003 CIOT Nov 17 – 30 YD&DYL Dec 19 – Jan 4 2004 CIOT May 24 – June 6 State Determined Summer YD&DYL Dec 17 – Jan 2