Kidd Kraddick sales kit W 25 54 Fall 2006

Slide1 : Presents Your station logo here


What is the     “Kidd Kraddick in the Morning” Show? : What is the     “Kidd Kraddick in the Morning” Show?             • With the cast’s individual personalities and lively discussions on every-day subjects, the show creates a powerful emotional bond with its audience and covers topics that moms and daughters alike want to hear. It’s a show that mom can listen to in the car with the kids and know the show will never embarrass her.                  • Often described as an “emotional roller coaster,” Kidd Kraddick in the Morning is renowned for being completely irreverent and hilarious one moment, then profoundly touching the next. It’s the closest thing to Oprah on the radio.                      • A family-friendly, character-based reality show.  Every morning, Kidd and the gang reveal everything about their lives. The show is a daily soap opera that listeners won’t miss.                      • A female ratings machine where mothers and daughters to coeds and working women can enjoy the same show and find a commonality.                      • A morning show with true star power. The biggest celebrities call in and visit the show routinely.                      • Five hours daily, 5AM-10AM CT. A 1 hour warm up show from 5a-6a and live daily content 6a-10a CT                       • Delivered live via Starguide                     • Interaction with audiences nationwide through fax, email and a toll-free phone number.           


Slide3 : Women 25-54 San Antonio +7% Reno +25% Corpus Christi +29% Peoria +200% Savannah +23% Myrtle Beach +13% Tallahassee +125% Ft. Smith +100% Tupelo +8% Amarillo +100% Terra Haute +50% Bend +25% Ft. Walton +100% Audience Growth Source: Arbitron Metros, Spring 2006 vs. Fall 2006, AQH


Slide4 : Top Ranked Stations in Their Metros During The Kidd Kraddick Time Period Source: Arbitron Metros, Winter 2007, Secondary book: Fall 2006 AQH Women 25-54 KHKS-FM #1 Dallas KXXM-FM #2t San Antonio WEZB-FM #4 New Orleans WFMF-FM #1 Baton Rouge KFBZ-FM #4 Wichita WHHD-FM #3 Augusta KKPN-FM #6t Corpus Christi WXYK-FM #5t Biloxi KTYL-FM #2 Tyler-Longview WAEV-FM #1t Savannah WWXM-FM #3 Myrtle Beach WHTF-FM #6t Tallahassee KBBQ-FM #5t Ft. Smith KMMX-FM #1 Lubbock KCRS-FM #5 Odessa-Midland WWKZ-FM #1t Tupelo KQIZ-FM #1t Amarillo WCBH-FM #7t Terre Haute WHHT-FM #6t Bowling Green KXIX-FM #1 Bend WMXZ-FM #5t Ft. Walton Beach KTSR-FM #3t Lake Charles WCJZ-FM #6t Charlottesville WBEI-FM #3 Tuscaloosa WPFM-FM #4 Panama City KORQ-FM #5t Abilene KAFX-FM #2 Lufkin-Nacogdoches, TX KQLQ-FM #8t Monroe KNIN-FM #1t Wichita Falls WHAJ-FM #2 Bluefield, WV KKCT-FM #4t Bismarck, ND KMDX-FM #5t San Angelo


Slide5 : Source: Sex/Age, Education – Arbitron Nationwide, Fall 2006, AQH Means and All Other – MRI Fall 2006, Base Adults 18+, CHR Format Profile of the Kidd Kraddick Listener (based on CHR Format) Average HHI: $69,434 Average # of People in HH: 3.5 Average # of Children in HH: 2.4 Composition- Base A18+ Male 34% Female 66% 18-34 60% 18-49 91% 25-54 74% Graduated High School 95% Attend College 44% Graduated College 28% Work full/part time 76% Work for a Business Firm 47% Work in Banking/Acctg or Finance 15% Work in Sales 19% Work in General Mgmt 15% Composition- Base A18+ Single 46% Married 42% Divorced/Separated 12% Engaged 9% Parent 57% Child Under 6 29% Child 6-11 26% Child 12-17 27% Own a Home 58% Live in A&B Counties 80% Live in C&D Counties 20%


Slide6 : Product Usage by Kidd Kraddick Listeners Women 25-54 Automobiles/Automotive Supplies Beverages Clothing & Shoes Dining Out Electronics Financial Services Health & Personal Care Products Home Appliances/Furnishings/Improvements Leisure Activities Pet Products Shopping Snacks Travel Baby Products


Slide7 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Automobiles/Automotive Supplies Women 25-54 (in last year) Index to A18+ Bought/Leased New Vehicle 125 Decision Maker for Vehicle 129 Primary Person Responsible for Maintenance 131 Replaced Brake Lining /Pad 132 Did Tune-Up 130 Had any Major or Minor Engine Repair 121 Bought Air Filters 120 Bought Anti-Freeze/Coolant 122 Bought Batteries for Vehicle 111 Bought Motor Oil 125 Bought Oil Filters 123 Bought Shock Absorbers/Struts 142 Bought Spark Plugs 146 Bought Tires 124 Bought Windshield Wipers 122 How to Read: Women 25-54 who bought/leased a new vehicle in the last year are 25% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide8 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Beverages Women 25-54: Index to A18+ Drink Alcoholic Beverages 130 Drink Beer/Ale 125 Drink Bottled Water/Seltzer 129 Drink Diet Carbonated Soft Drinks 126 Drink Non-Diet Carbonated Soft Drinks 136 Drink Energy Drinks 164 How to Read: Women 25-54 who drink alcoholic beverages are 30% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide9 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Clothing and Shoes Women 25-54 who Bought in the last year: Index to A18+ Athletic Shoes 130 Men’s Clothing 129 Women’s Clothing 129 Shoes 125 Sports Clothing 125 How to Read: Women 25-54 who bought athletic shoes are 30% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide10 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners Dine Out Women 25-54 : Index to A18+ Dined Out In Last Year 121 Ate In Family Restaurants/Steak Houses in Last 6 Months 125 Used Fast Food/Drive-In Restaurants in Last 6 Months 128 How to Read: Women 25-54 who dined out in the last year are 21% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide11 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Electronics Women 25-54 : Index to A18+ Own a Home Personal Computer 128 Decision Maker for Home PC 125 Use PC at Work 129 Have Call Waiting on Phone 130 Have Caller ID on Phone 123 Personally Used 800/888/900 #s 115 Decision Maker for TV Set 124 Have a Large Screen TV Set 129 Went to Video Store in last month 140 Bought Blank Video Tapes in last 6 months 135 Bought Blank Recordable CDs/DVDs 126 Bought Batteries in last 6 months 122 Own a Cell/Digital Phone 134 Own a Digital Camera 133 Own an MP3 Player 137 How to Read: Women 25-54 who own a home personal computer are 28% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide12 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Financial Services Women 25-54 : Index to A18+ Have a Savings Account 128 Have an Interest Checking Account 112 Have a Non-Interest Checking Account 127 Have a 1st Home Mortgage 112 Own Securities 105 Have an IRA or 401K 117 Have a Credit Card in own name 121 Have 3+ Credit Cards 127 How to Read: Women 25-54 who have a savings account are 28% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide13 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Health & Personal Care Products Index to A18+ Used Adhesive Bandages 120 Used Cold, Sinus, and Allergy Remedies 132 Used Cough Drops 128 Used Headache Remedies and Pain Relievers 128 Used Indigestion Aids/Stomach Remedies 122 Used Dental Floss 125 Used Mouthwash 128 Used Deodorants And Antiperspirants 126 Used Razor Blades 136 Used Disposable Razors 124 Used Lip Care 128 Used Conditioners 130 Used Shampoo 124 Used Shaving Creams or Gels 135 Used Suntan & Sunscreen Products 128 Used Vitamins/Dietary Supplements 116 Used Hair Coloring Products 130 Used Hair Styling Gels & Lotions 130 Used Nail Care Products & Polish 132 Used Perfume 134 Used Tooth Whiteners 119 Wear Prescription Eye/Sun Glasses 111 Used Medicated Skin Ointments 111 Women 25-54 (in last 6 months): Index to A18+ How to Read: Women 25-54 who used adhesive bandages are 20% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide14 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Listeners are Consumers of Home Appliances/Furnishings/ Improvements Women 25-54 : Index to A18+ (in last year) Bought HH Furnishings 135 Bought HH Appliances & Durables 137 Did Home Remodeling 121 Did Home Improvements 118 Do-It-Yourselfer of Home Improvements 119 Bought Tools 133 How to Read: Women 25-54 who bought HH furnishings in the last year are 35% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide15 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Participants of Leisure Activities Women 25-54 (In last year) : Index to A18+ Index to A18+ How to Read: Women 25-54 who went camping in the last year are 30% more likely to listen to CHR formatted radio than the general population of Adults 18+ Go Camping 130 Bake 125 Go to the Beach 141 Barbecue 123 Cooking for Fun 123 Go to Live Theater 111 Go to Museums 107 Go to Bars/Night Clubs 154 Play Cards 138 Go Dancing 158 Karaoke 127 Entertain Friends/Relatives at Home 120 Painting/Drawing 133 Photography 115 Read Books 121 Attend Movies 131 Participate in Sports 127 Attend Sporting Events 139 Golf 107 Have a Regular Exercise Pgm (2+ times/wk) 121 Bought Sports Recreation Equipment 127 Bought Lottery Ticket 134


Slide16 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Pet Products Women 25-54 : Index to A18+ Household Owns a Cat 109 Household Owns a Dog 128 Household Used Cat Food (last 6 mos) 123 Household Used Dog Food (last 6 mos) 129 Household Used Cat/Dog Treats (last 6 mos) 128 Household Used Tick Care Products (in last yr) 127 Household Used Cat Litter (last 6 mos) 126 Go to the Veterinarian (1+ times in last yr) 124 How to Read: Women 25-54 who own a cat are 9% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide17 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Shoppers Women 25-54 Shopped In: Index to A18+ Appliance Hardware & Electronic Stores 126 Convenience Stores 131 Department, Clothing, Variety Stores 126 Drug Stores 129 Food, Grocery & Warehouse/Club Stores 126 Office/Computer Supply Stores 118 Shoe Stores 137 Ordered By Internet 127 How to Read: Women 25-54 who shop in appliance hardware stores are 26% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide18 : Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ CHR Radio Listeners are Consumers of Snacks Women 25-54 (Used/Bought in last 6 months): Index to A18+ Chewing Gum 137 Breath Fresheners 135 Mints 126 Hard Roll Candy 125 Indiv. Regular Size Candy 126 Packages of Miniature Candy 116 Nuts 112 Popcorn 124 Corn & Tortilla Chips & Cheese Snacks 123 Potato Chips 127 Pretzels 131 Cookies 127 Doughnuts 123 Snack Cakes 135 Ice Cream Bars/Sandwiches/Bon Bons 126 Ice Cream/Ice Milk/Sherbet 128 Meat Snacks 114 Frozen Hot Snacks 139 Snack Mixes 114 How to Read: Women 25-54 who bought chewing gum in last year are 37% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide19 : CHR Radio Listeners are Consumers of Travel Women 25-54 : Index to A18+ Took a Plane Trip in Last Year 126 Took a Domestic Trip 121 Took a Domestic Personal Trip 123 Took a Domestic Business Trip 107 Took a Foreign Trip 129 Stayed in a Hotel/Motel 120 Visited a Theme Park 143 Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ How to Read: Women 25-54 who took a plane trip in the last year are 26% more likely to listen to CHR formatted radio than the general population of Adults 18+


Slide20 : CHR Radio Listeners are Consumers of Baby Products Women 25-54 who Brought/ Used in the last 6 months: Index to A18+ Baby Furniture 111 Baby’s Clothing (less than 1 yr old) 137 Infant Cereal 130 Disposable Diapers 124 Baby Lotion 149 Baby Oil 126 Baby Ointments 126 Baby Powder 118 Baby Shampoo 131 Liquid Baby Bath 132 Teething Remedies 125 Children’s Cold Tablets & Liquids 145 Children’s Fever and Pain Reducers 140 Children Vitamins 141 Prepared Infant Formula 121 Source: Mediamark Research Inc., Fall 2006; Base – Adults 18+ How to Read: Women 25-54 who bought baby furniture in the last 6 months are 11% more likely to listen to CHR formatted radio than the general population of Adults 18+