Presentation Introduction:
Presentation Introduction Definition of “Licensee” – A Package Agency (PA), Restaurant, Private Club, or other licensed reseller
Past - Licensee Order Entry
Present - Online Licensee Order Entry
Lessons learned
Future - What’s next for Utah DABC? -for more info…
Contact Bradley Brown at bradbrown@utah.gov
Or visit our website at www.abc.utah.gov
Past - Licensee Order Entry:
Past - Licensee Order Entry Licensee or PA calls in or faxes their order
DABC store employee keys the order into the ordering system
PA whole case order: the order is directed to the DABC warehouse where it is picked and then shipped via common carrier
Licensee order: the order is directed to the DABC store or their choice where it is picked and made ready for pick up
Online Licensee Order Entry:
Online Licensee Order Entry Why enable online order entry?
Needed for 2002 International Olympics
Provide improved customer service to both licensees and PAs
Online ordering module lifecycle
Project started October 2000
System in production July 2001
System continues to be used today
Subtle enhancements only since 2001
Online Order cont.:
Online Order cont.
Lessons Learned:
Lessons Learned Strong business sponsorship
User community involvement
Aggressive marketing campaign
Built-in touch points to measure user adoption and points of abandonment
Ability to provide real time product availability
Ability to complete the sale and accept payment at the time the order is placed
Ability to provide order tracking capability
What’s next for Utah DABC?:
What’s next for Utah DABC? Acquire from Escalate Retail (formerly GERS) their Multi-Channel Commerce (MCC) software package
MCC will be fully integrated to the Escalate Retail/GERS warehouse and retail management systems used by DABC for the past eight years
Questions:
Questions ?