CO Leg

Internet Politics in the 21St Century:A Brand New World: 

Internet Politics in the 21St Century: A Brand New World Phil Noble

The BIG Change : 

The BIG Change “The Internet is some thing fundamentally different. It will change our world the same way as the invention of the printing press and the coming of the industrial age.” Bill Gates

The Revolution is Here !(for good and bad): 

The Revolution is Here ! (for good and bad)

Day 1 10:00 am : 

Day 1 10:00 am

The Internet is...: 

The Internet is... Communications not computers Convergence -TV, radio, telephone and text Old media - one to millions New media - millions to millions Interactive

Slide6: 

Global Convergence Computers Auto Music Mobile TV Phone Convenience

Dr Gordon Moore : 

Dr Gordon Moore Co-founder of Intel Moore’s Law, 1965 Every two years, computing power doubles and cost is cut in half.

Moore’s Law: 

Moore’s Law Power $

Potential Reach of E-Mail Campaigns: 

Potential Reach of E-Mail Campaigns Time

‘Personal’ Media: 

‘Personal’ Media

Big Events in US1994 - 2000: 

Big Events in US 1994 - 2000 First political website – 1994 Presidential Campaigns Online – 1996 UK Labour ‘message driven’ site - 1997 Gov. Jesse Ventura won via Internet -1998 Sweden SAP – 40% voters, 20 minutes on site McCain online, $6 mil, 140k vol. – Feb 2000 Online voting - Arizona Primary – April 2000 Florida news – CNN +397%, FOX +181%

Big Events2001-05: 

Big Events 2001-05 Peer 2 Peer - MoveOn.org, et. al. South Korean Presidential Election War in Iraq, Rise of the 2nd Superpower Howard Dean and the Net $82 million online $ sustains Kerry Blogs and ‘demise’ of Big 3 agenda setting Tsunami relief

Dean’s Rise: 

Dean’s Rise January Unknown 432 MeetUp 247 note cards names Raised $315,000 Tied w/ Sharpton 2% December 170,000 MeetUp 540,000 online supporters $17 m online / $40 m Gore, unions, pundits Iowa +4 and NH +30

Slide16: 

3,000-Plus Volunteer Fundraisers Source: Convio

Dean’s Fall: 

Dean’s Fall New media took him up – Old media brought him down TV most powerful persuasion media Dean/Gephardt negatives = Kerry/Edwards benefit I have a scream speech Nationalized race just as voters paying attention

Slide18: 

Online $ Sustained Campaign $5.7 million in one day $26.7 m online Jan-Mar $82 million online / $220 million Total

Kerry website screenshot: 

Kerry website screenshot

Slide20: 

Online Volunteer Activities Online volunteers: Email your friends Recruit volunteers Register voters Plan a party Write newspapers Call talk radio Activity Tracking: Leader Board Rewards

Slide21: 

Online Ground War Innovations Organizing along lines of electronic communications: Personal Precincts Neighbor to Neighbor 72 hour program Absentee ballots & early voting

Slide22: 

Mobile Technology & Handheld Devices Text messaging for mobilization Voter file downloads to PDA for door-to-door activities Email “to the hip”

Slide23: 

Sept. 2 – bar meeting Sept. 3 - registered w/ IRS Sept. 4 – shot ad Sept. 5 – e-mail out Sept. 7 – unveiled TV ad Sept. 8 – raised $350,000+ Sept. 10 – Bush responded

Multipliers: Participation Online / Off line : 

Multipliers: Participation Online / Off line 3 million ‘members’ $50 million Howard Dean Issue activist ‘5 minute Online activist’ Personal actions

Blogs: 

Blogs 1 m visitors Election Day Only CNN, Fox, Wash Post higher

Blogs: 

Blogs Directed $750,000+ 6,500 contributors

Slide27: 

In 20 minutes broke news on ‘Rather-gate’ 2 weeks later CBS recants Forced media to pay attention

SwiftBoat: 

Began with one ad in Ohio Constant talk of internet In W. Virginia 65% said had seen first ad Ad never ran in W.V. Raised $26 million+, $7+ million online SwiftBoat

Source: Ads2Voter, Nov 04: 

Source: Ads2Voter, Nov 04 36.6% of likely voters clicked on a political ad 67.2 % read candidate / group's issue platform. 42.6 % registered for e-mail notices 39.9 % viewed a video ad 33.7 % donated $$ online 19.4 % volunteered Voters Want It Online

Lessons Learned: 

Lessons Learned It’s the message & the campaign P2P, empowerment & bottom up People want to act – give them the way Innovation works – don’t be dull Follow the money End of 3 network dominance Radical possibilities

Slide31: 

What’s Next ?

Social Network: 

Social Network “next big thing” 72 million 250k new a day

Slide33: 

100 million a day del.icio.us

US Today: 

US Today Bi-partisan or Independent Candidate

Slide35: 

President Tom Brokaw

Global Revolution…Innovation EverywhereThe Big Things: 

Global Revolution… Innovation Everywhere The Big Things

Slide37: 

New Voices New Listeners

Global Innovations: 

Global Innovations Fighting corruption Grassroots power Leader’s personal media Innovations big and small

Roh Moo-hyun: 

Roh Moo-hyun South Korea Presidential Election, Dec. 2002 Opponent, Lee Hoe-chang had solid support of dominant conservative newspapers national media An outsider, low in the polls until late Nearly half under age 40 60 – 70% households with broadband

The End of 20th Century Journalism:“Every Citizen is a Reporter”: 

The End of 20th Century Journalism: “Every Citizen is a Reporter”

France - Etienne Chouard : 

France - Etienne Chouard EU Constitution High school teacher Primitive blog Domino effect -changed course of Europe

Global Citizens Action : 

Global Citizens Action GLOBAL LOCAL Global Vote Operation: Clark County

Rise of the ‘2nd Super Power’: 

Rise of the ‘2nd Super Power’ Tsunami Global response Money Volunteers Innovation Political Anti - US Anti - WTO Anti - Globalization Anti - Iraq War

Tsunami: 

Tsunami Global response Money Volunteers Innovation

Tsunami Response: 

Tsunami Response SEA-EAT blog, 24 hours, 3 people Video blogs and pictures Connect and search £ DEC, 750K or 25% online or mobile Hundreds of thousands volunteered Sites became ‘crisis centers’ – eBay, Amazon NGO and transparency

Media Attention = Innovation: 

Media Attention = Innovation

Clinton on Tsunami and $$: 

Clinton on Tsunami and $$ “Look at the Tsunami thing. 30% of American households made contributions, over half of them on the Internet.”

Oh my! News by Million Phonecams?: 

Oh my! News by Million Phonecams?

Digital Pix, Instant Response: 

Digital Pix, Instant Response

Independent Voices: 

Independent Voices Al Jazeera France, Russia & Latin America

Growth of the ‘Net in China: 

Growth of the ‘Net in China Economic progress vs. online freedom 110+ million online Massive online protest

China – Japan Petition: 

China – Japan Petition Grassroots effort to expose Japan’s war crimes Online activism encouraged by Chinese government Over 40 million signatures

MyWar.com“Personal War”: 

MyWar.com “Personal War” New Tools Camera Phones Blogs Videos Internet TV

‘People Power’ Politics (P2P): 

‘People Power’ Politics (P2P) Philippines East Timor MoveOn.org Howard Dean Spain Ukraine Lebanon Iran / Iraq

Multi-national e-Democracy &Global Opinion / Interaction: 

Multi-national e-Democracy & Global Opinion / Interaction UN Online Global Poll for Jo’burg Summit E-Vote with Greek EU Presidency BBC World Forum / Islam and the West

Ghana Elections: 

Ghana Elections Mobile and radio to report fraud 24hr media ban, but candidates ‘cheat’ by sending SMS. Election results in real time via cell phone

Iran - Elections: 

Iran - Elections 55,000k Iranian bloggers Infiltrate government censorship Push for democracy Expat Hossein Derakhshan paid by readers to report from inside

Iraq – Elections: 

Iraq – Elections Bloggers generate global audience because of inside perspective Create Pro-Democracy party Run for office Raise funds internationally online

Really Ugly: 

Really Ugly Next wave of al-Queidas Porn → perversions Child predators Scams

Slide63: 

Lessons… Different cultures, similar trends

Slide64: 

Innovate or die

Disintermediation of Politics: 

Disintermediation of Politics The Media Political Parties Traditional Special Interest Organizations - PACs, Unions,Trade Associations, etc. Some Fundraising Structures Politicians become ‘channels’

Slide66: 

Potential Most Organizations Use of 15- 20% Political Parties Governments NGO Media Companies Corporations

Slide67: 

Free Site Free Newsletters

“We must master the tools of communications, or we will be mastered by those who do.”Robert Moley1923: 

“We must master the tools of communications, or we will be mastered by those who do.” Robert Moley 1923

Join the Revolution !: 

Join the Revolution !

Slide70: 

Lead The Revolution !