hostede's cultural dimensions

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Hofstede’s Cultural Dimensions : 

Hofstede’s Cultural Dimensions Mariam 27476Wafaa 21252Fatima 26952Yara 27065Norhan 26777Ola 27144

What makes Geert Hofstede’s Cultural Dimensions useful for global marketing and advertising? : 

What makes Geert Hofstede’s Cultural Dimensions useful for global marketing and advertising? Understand the target market’s culture enabling us to be more effective in our advertising message Strengthen the concept of “think global, act local” Draws us closer to the local culture even while advertising for a global brand Increases believability by paying respect to the targeted audience’s culture

UAE : 

UAE Power Distance High Power Distance Inequality amongst classes is common Collectivist – Individualistic Society Collectivistic Heavy emphasis on family values and togetherness Masculinity – Femininity Masculinity Males are dominant in society and expected to take care of finances Women are home makers

UAE : 

UAE Uncertainty Avoidance High Uncertainty Avoidance Dislike unknown situations Committed to their norms and traditions Long Term vs. Short Term Orientation Long Term Orientation Plan short term

Egypt : 

Egypt Power Distance High Power Distance Inequality amongst classes is common Collectivist – Individualistic Society Collectivistic Heavy emphasis on family values and togetherness Masculinity – Femininity Masculinity Males are dominant in society and expected to take care of finances

Egypt : 

Egypt Uncertainty Avoidance High Uncertainty Avoidance Avoid being taken by surprise Long Term vs. Short Term Orientation Long Term Oriented Do not plan ahead “There always is tomorrow”

UAE Advertisement : 

UAE Advertisement http://www.youtube.com/watch?v=tTl_CsuLhvw The UAE Culture is associated with: Masculinity Short-term orientation Uncertainty avoidance

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