digitalmediapack

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MEDIA PACK

CONTENT: 

CONTENT Editorial Innovation & Brand Strategy Telegraph.co.uk: The Statistics Reaching Our Audience Display Rate Card Contacts

EDITORIAL INNOVATION & BRAND STRATEGY: 

EDITORIAL INNOVATION & BRAND STRATEGY

A UNIQUE MULTIMEDIA EDITORIAL TEAM: 

A UNIQUE MULTIMEDIA EDITORIAL TEAM Fully integrated, multimedia journalism at work

RECORD OF INNOVATION: 

RECORD OF INNOVATION 1855 (day after launch) - Saturday afternoon special edition for Lord Raglan’s death in the Crimea 1881 - pioneers artist’s impressions to catch Lefroy, the Railway Murderer 1925 - 1st British newspaper to publish a daily crossword 1994 - 1st British paper to launch on the Internet 2005 - 1st British paper with a daily podcast 2006 – 1st European paper with a fully integrated multi-media editorial team

BRAND STRATEGY: 

BRAND STRATEGY One brand - available whenever, wherever and however our customers need us PUTTING ONLINE AT THE HEART

EXAMPLE: 10th August 2006 – ‘Liquid bomb scare’: 

EXAMPLE: 10th August 2006 – ‘Liquid bomb scare’ Alerts: Two SMS alerts and three Blackberry alerts, stripping down the news to the essential. Breaking news: Starting with the first version of the breaking news story on Telegraph.co.uk at 6:30 am this morning, and building up into a package of seven stories that included reporting from Heathrow, Gatwick, City Airport, not to mention our story on the ease with which terrorists can make a “liquid bomb” Timelines: Both of the events today and the five years of terror starting on 9/11. Audiovisual: Audio commentary from David Millward at Heathrow, John Steele, Alistair Osborne; video footage from Gatwick, and a picture gallery from the chaotic scenes at airports across the UK. Click & Carry: A four-page newspaper by 4pm, using the best Telegraph content published on our website. Interactive: A Your View debate on whether readers are less likely to fly, which elicited more than 100 written comments; an opinion poll on the same subject. Factfile: A page on the website that collated all of the above.

TELEGRAPH AUDIO: 

TELEGRAPH AUDIO

TELEGRAPH AUDIO SLIDESHOW : 

TELEGRAPH AUDIO SLIDESHOW Please click on image to experience this audio slideshow

TELEGRAPH TV: 

TELEGRAPH TV Please click to view Peter Simpson in North Korea Please click to view Charles Starmer-Smith take on the Golden Eye dam in 007 style

TELEGRAPH BLOGS: 

TELEGRAPH BLOGS 120,000 people each month visit our blogging pages

MULTIMEDIA FORMAT: Telegraphpm: 

MULTIMEDIA FORMAT: Telegraphpm Downloadable multimedia paper Published every weekday at 4pm with the latest news, sport and business headlines Read on screen or print

THE STATISTICS : 

THE STATISTICS

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6.3 million Unique Users 62.3million Page Impressions Source: HBX Analytics November 2006 315,000 Unique Users Page Impressions 9.4 million We qualified for a Hitwise #1 Award for the quarter ending September 2006, ranked No. 1 by visits in the News and Media - Print category against other UK websites

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Broadsheet Traditionalists 2.26m Rely on paper to keep informed. Loyal. Pay for quality, real, British. Sport & Spend 1.51m Online, pleasure-seekers, live for today, ambitious. Headline news and sports key drivers. Good Housekeepers 1.07m Lighter read; time pressured. Family & friends a priority. News, ents & travel. Wealthy Achievers 1.10 Online, successful, serious, informed. News & personal finance key drivers Modern Metropolitans 0.9m Online, politically astute, open minded, tech savvy. News & views, science/tech, price, personal finance. Weekend Families 0.53m Family wellbeing, time & money are important. News, lifestyle & sports key drivers. News & Sport On The Go 1.35m Hungry for info & opinion through paper/ web. News & sports key drivers. Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL

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Total Monthly Pool: 7.9 million Sport and Spend (1.51m) Modern Metropolitans (0.90m) Wealthy Achievers (1.10m) Online: 3.5m Average Age 44 .5 Average age 47.5 Average Age 41.7 Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL Broadsheet Traditionalists (2.26m) Good Housekeepers (1.07m) On The Go (1.35m) Weekend Families (0.53m) Print: 5.2m 810K

REACHING OUR AUDIENCE: 

REACHING OUR AUDIENCE

MULTIMEDIA OPPORTUNITIES: 

MULTIMEDIA OPPORTUNITIES

EXCITING NEW SUB-CHANNELS: 

EXCITING NEW SUB-CHANNELS Please click to enter the ultratravel channel

EDITORIAL LED FEATURES: 

EDITORIAL LED FEATURES Example: Sponsorship of The Telegraph Guide to Digital, Computers & Laptops

ADVOCACY & USER INITIATED CONTENT: 

ADVOCACY & USER INITIATED CONTENT

MULTIMEDIA MICROSITES: 

MULTIMEDIA MICROSITES

EMAIL BULLETINS: 

EMAIL BULLETINS Daily, Weekly, Bi-Weekly or Monthly contact with subscribers Across all main sections: Arts, Business, Fashion, Sport, Motoring, News, Personal Finance, Travel etc

ENGAGING USERS THROUGH BEHAVIOURAL TARGETING: 

ENGAGING USERS THROUGH BEHAVIOURAL TARGETING

STANDARD DISPLAY ADVERTISING FORMATS: 

STANDARD DISPLAY ADVERTISING FORMATS Banner Formats Expand Video Enhanced Skyscraper Formats Expand Video Enhanced MPU Formats Interactive Video Enhanced Interactive VIdeo Overlay Formats Video Interactive Banner to Overlay Overlay to Skyscraper/MPU Transition Formats Transition Video Transition Variations on Formats Full screen overlay Overlay to Sky to Banner to Overlay Expand from multiple placements Roadblock

NEW: HALF PAGE ADS: 

NEW: HALF PAGE ADS your ad here!

DISPLAY RATE CARD: 

DISPLAY RATE CARD Video formats: +15% on above rates if frequency capped Expandable formats: +10% on above rates Behavioural Targeting by IP Address: price on application Rich Media: price on application

CONTACTS: 

CONTACTS Online Sales Team (London) 020 7931 3222 Ellie Blankson ext. 3231 Dylan Robinson ext. 3229 Nadia Choudhury ext. 3239 Candice Driver ext. 3228 Louise McDowell ext. 3235 Online Sales (Manchester) David Hill 0161 876 8000 Head of Online Sales Gary Cole 020 7931 3230 Online Sales Manager Rumbi Pfende 020 7931 3234