logging in or signing up week4 Noemie Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1282 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 24, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: vichaivong (10 month(s) ago) As a challenger we need to obtain this strategy ! Saving..... Post Reply Close Saving..... Edit Comment Close By: nsvf (38 month(s) ago) Excellent presentation on Competitive strategy. Can you please send this to nsibsvf@gmail.com for to be used as teaching material by me? N Sundaram Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Strategies for Dealing with Competition: Strategies for Dealing with Competition Professor Charles D. ScheweObjectives: Objectives Identifying Competitors Evaluating Competitors Competitive Intelligence Systems Competitive Strategies Customer vs. Competitor OrientationSlide3: Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy. Bruce Henderson, Founder of BCG There is nothing more exhilarating than to be shot at without result. Winston ChurchillFive Forces Determining Segment Structural Attractiveness: Five Forces Determining Segment Structural AttractivenessBarriers and Profitability: Barriers and Profitability Low, risky returnsIndustry Competition: Industry Competition Number of Sellers - Degree of Differentiation Entry, Mobility, Exit barriers Cost Structure Degree of Vertical Integration Degree of GlobalizationStrategic Groups in the Major Appliance Industry: Strategic Groups in the Major Appliance Industry Group A Narrow line Lower mfg. cost Very high service High price Group D Broad line Medium mfg. cost Low service Low price Group C Moderate line Medium mfg. cost Medium service Medium price Group B Full line Low mfg. cost Good service Medium priceAnalyzing Competitors: Analyzing CompetitorsCompetitor’s Expansion Plans: Competitor’s Expansion Plans Markets ProductsHypothetical Market Structure & Strategies: Hypothetical Market Structure & Strategies Expand Market Defend Market Share Expand Market Share Attack leader Status quo Imitate Special- izeMarket Leader Strategies: Market Leader Strategies Expanding the Total Market: Expanding the Total Market New Users New Uses More Usage Protecting Market Share: Protecting Market Share Innovation Fortification Confrontation Harrassment Expanding Market Share: Expanding Market Share Product Innovation Market Segment Innovation Distribution Innovation Promotion InnovationDefensive Strategies: Defensive Strategies Flanking Preemptive Counteroffensive Mobile Contraction Defense Strategies: Defense Strategies Attacker Defender (1) Position defense (6) Contraction defenseOptimal Market Share: Optimal Market ShareMarket Challenger Strategies: Market Challenger Strategies Market Challenger Strategies: Market Challenger Strategies Direct Attack Backdoor Attack Guppy Attack Attack Strategies: Attack Strategies Frontal Attack Flank Attack Encirclement Attack Guerilla Attack Bypass Strategy Attack Strategies: Attack StrategiesSpecific Attack Strategies: Specific Attack Strategies Price-discount Cheaper goods Prestige goods Product proliferation Product innovation Improved services Distribution innovation Manufacturing cost reduction Intensive advertising promotionMarket Follower Strategies: Market Follower Strategies Market Follower Strategies: Market Follower Strategies Found Where Homogeneous Product High Capital Intensity Low Differentiation Options High Price Sensitivity Highly Competitive Industry Strategy of Conscious Parallelism Market Follower Strategies: Market Follower Strategies Strategic Considerations Segment, Segment, Segment Use R & D Efficiently Think Small Have an Energetic CEO Who is Everywhere at OnceMarket Nicher Strategies: Market Nicher Strategies “Nichemanship”: “Nichemanship” End-user specialist Vertical-level specialist Customer-size specialist Specific-customer specialist Geographic specialist Product or product-line specialist Product-feature specialist Job-shop specialist Quality-price specialist Service specialist Channel specialist Balance: Balance Competition Customer + Fighter orientation + Alert + Exploit weaknesses - Reactive + ID opportunities + Long-run profit + Emerging needs & groups You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
week4 Noemie Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1282 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 24, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: vichaivong (10 month(s) ago) As a challenger we need to obtain this strategy ! Saving..... Post Reply Close Saving..... Edit Comment Close By: nsvf (38 month(s) ago) Excellent presentation on Competitive strategy. Can you please send this to nsibsvf@gmail.com for to be used as teaching material by me? N Sundaram Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Strategies for Dealing with Competition: Strategies for Dealing with Competition Professor Charles D. ScheweObjectives: Objectives Identifying Competitors Evaluating Competitors Competitive Intelligence Systems Competitive Strategies Customer vs. Competitor OrientationSlide3: Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy. Bruce Henderson, Founder of BCG There is nothing more exhilarating than to be shot at without result. Winston ChurchillFive Forces Determining Segment Structural Attractiveness: Five Forces Determining Segment Structural AttractivenessBarriers and Profitability: Barriers and Profitability Low, risky returnsIndustry Competition: Industry Competition Number of Sellers - Degree of Differentiation Entry, Mobility, Exit barriers Cost Structure Degree of Vertical Integration Degree of GlobalizationStrategic Groups in the Major Appliance Industry: Strategic Groups in the Major Appliance Industry Group A Narrow line Lower mfg. cost Very high service High price Group D Broad line Medium mfg. cost Low service Low price Group C Moderate line Medium mfg. cost Medium service Medium price Group B Full line Low mfg. cost Good service Medium priceAnalyzing Competitors: Analyzing CompetitorsCompetitor’s Expansion Plans: Competitor’s Expansion Plans Markets ProductsHypothetical Market Structure & Strategies: Hypothetical Market Structure & Strategies Expand Market Defend Market Share Expand Market Share Attack leader Status quo Imitate Special- izeMarket Leader Strategies: Market Leader Strategies Expanding the Total Market: Expanding the Total Market New Users New Uses More Usage Protecting Market Share: Protecting Market Share Innovation Fortification Confrontation Harrassment Expanding Market Share: Expanding Market Share Product Innovation Market Segment Innovation Distribution Innovation Promotion InnovationDefensive Strategies: Defensive Strategies Flanking Preemptive Counteroffensive Mobile Contraction Defense Strategies: Defense Strategies Attacker Defender (1) Position defense (6) Contraction defenseOptimal Market Share: Optimal Market ShareMarket Challenger Strategies: Market Challenger Strategies Market Challenger Strategies: Market Challenger Strategies Direct Attack Backdoor Attack Guppy Attack Attack Strategies: Attack Strategies Frontal Attack Flank Attack Encirclement Attack Guerilla Attack Bypass Strategy Attack Strategies: Attack StrategiesSpecific Attack Strategies: Specific Attack Strategies Price-discount Cheaper goods Prestige goods Product proliferation Product innovation Improved services Distribution innovation Manufacturing cost reduction Intensive advertising promotionMarket Follower Strategies: Market Follower Strategies Market Follower Strategies: Market Follower Strategies Found Where Homogeneous Product High Capital Intensity Low Differentiation Options High Price Sensitivity Highly Competitive Industry Strategy of Conscious Parallelism Market Follower Strategies: Market Follower Strategies Strategic Considerations Segment, Segment, Segment Use R & D Efficiently Think Small Have an Energetic CEO Who is Everywhere at OnceMarket Nicher Strategies: Market Nicher Strategies “Nichemanship”: “Nichemanship” End-user specialist Vertical-level specialist Customer-size specialist Specific-customer specialist Geographic specialist Product or product-line specialist Product-feature specialist Job-shop specialist Quality-price specialist Service specialist Channel specialist Balance: Balance Competition Customer + Fighter orientation + Alert + Exploit weaknesses - Reactive + ID opportunities + Long-run profit + Emerging needs & groups