Tobacco Underground :Tobacco Underground The Addictive History of a Deadly Product


What we’re talking about today :What we’re talking about today What’s this all about? It’s a tour of tobacco industry history. From cure-alls to carcinogens, and all the lies and cover ups in between.


Health Effects :Health Effects Health effects of smoking - Heart Disease Lung Cancer Oral Cancer Tracheotomy Impotence Hair Loss


Tobacco’s Toll :Tobacco’s Toll In U.S. Per day From second hand smoke Tobacco’s Death Toll 400,000+ Die Yearly 1,200 Every day Health care expenditures caused by smoking: $96.7 billion


Tobacco’s Toll :Tobacco’s Toll Tobacco’s Death Toll 6,060 Minnesotans die each year Smoking costs MN $2.06 billion in health care expenses


Tobacco’s Toll :Tobacco’s Toll In the world Montage of soldiers, doctors, Flintstones, Santa, etc. In Minnesota Tobacco’s Death Toll 5 million Die Worldwide Yearly Every day, approximately 80,000 to 100,000 young people around the world become addicted to tobacco.


Pics of the good old days :Pics of the good old days Ads from the 1950’s


3 specific old ads to detail :3 specific old ads to detail … an eminent scientist says: “Chesterfields are just as pure as the water you drink.”


CANCER BY THE CARTON1952This ground-breaking article described the dangers of smoking, detailing the risks of lung cancer and heart disease, which led to similar reports in other magazines. The fallout from the Reader's Digest article resulted in the first decline in cigarette sales in more than 20 years. :CANCER BY THE CARTON 1952 This ground-breaking article described the dangers of smoking, detailing the risks of lung cancer and heart disease, which led to similar reports in other magazines. The fallout from the Reader's Digest article resulted in the first decline in cigarette sales in more than 20 years. CANCER BY THE CARTON1952This ground-breaking article described the dangers of smoking, detailing the risks of lung cancer and heart disease, which led to similar reports in other magazines. The fallout from the Reader's Digest article resulted in the first decline in cigarette sales in more than 20 years.


Frank Statement to Cigarette Smokers :Frank Statement to Cigarette Smokers Show ad, few notes about significance “We believe the products we make are not injurious to health.” “We always have and always will cooperate closely with those whose task it is to safeguard the public health.” Tobacco Industry Research Committee, 1954 Big Tobacco Publicly Responds…


Quotes from 50’s :Quotes from 50’s A Philip Morris scientist acknowledges the health problem:"Evidence is building up that heavy smoking contributes to lung cancer." A Hill and Knowlton memo quotes a tobacco company lawyer as saying"Boy! Wouldn't it be wonderful if our company was first to produce a cancer-free cigarette. What we could do to the competition.” “Evidence is building up that heavy smoking contributes to lung cancer.” “Boy! Wouldn’t it be wonderful if our company was first to produce a cancer-free cigarette. What we could do to the competition.” Philip Morris Scientist, 1958 Tobacco Industry Research Director, Mid-1950’s What Big Tobacco says in private…


Slide 12:Frank Statement Video


1960’s Quick photo montage of a variety of things that have happened in the 60’s : 1960’s Quick photo montage of a variety of things that have happened in the 60’s LUTHER TERRY 1964 WARNING LABELS 1965 The Surgeon General concludes smoking causes lung cancer. Congress passes law requiring health warning on all cig packs.


ANIMAL CRUELTY :BEAGLES USED TO TEST SECONDHAND SMOKE THE TOBACCO INDUSTRY HAS USED ANIMALS FOR YEARS TO TEST THEIR PRODUCTS ANIMAL CRUELTY


Animal Testing Facts :Animal Testing Facts In 1989, while working to develop Premier, a so-called “safer” cigarette, RJR commissioned a study where baboons were made to smoke crack cocaine through Premier’s. They observed how baboons smoked Premiers in order to determine how to make the cigarette a better “drug delivery device” for humans. The study was designed to help RJR determine whether strong addiction helped the subject overcome difficulties drawing smoke from Premier. In 1992, RJR came under fire for animal testing. Their response? They claimed that their animal testing was restricted to rats and mice. In 1989, while working to develop Premier, a so-called “safer” cigarette, RJR commissioned a study where Baboons were made to smoke crack cocaine through Premier cigarettes. ANIMAL CRUELTY


Animal Testing Videos :Animal Testing Videos Animal Testing Video


Light Cigarettes :Light Cigarettes Video about light cigs And pic of holes The RISK of lung cancer is the same between light cigarettes and non-light cigarettes. BRITISH MEDICAL JOURNAL 2004


Tobacco Institute :Tobacco Institute What is the tobacco institute, what do they do Tie in Thank you for smoking The Tobacco Institute’s primary purpose was to cast doubt on whether cigarettes were dangerous.


Slide 19:The Parody The Real Deal


Slide 21:Anti-Tobacco Commercials


Big Tobacco Wants You! :Big Tobacco Wants You! Who they are targeting? Why? Racial Minorities LGBT Youth Quotes, stories, etc. BUT DON’T WORRY… BIG TOBACCO STILL WANTS YOU!


WHO IS BIG TOBACCOTARGETING? :WHO IS BIG TOBACCOTARGETING? -Young people -LGBT Community -Racial Minorities -Women


Slide 24:WHY TARGET TEENS? - Likely to ignore health consequences - More valuable because of lifelong addiction - Influenced more by advertising


History of marketing to teens :History of marketing to teens Marketing to teens “…the base of our business is the high school student.” Lorillard Memo 1978 “We don’t smoke them, we just sell them, we reserve that right for the young, the poor, the black, and the stupid.” RJ Reynolds exec 1971


Current marketing to teens :Current marketing to teens Marketing to teens


Project SCUM :Project SCUM R.J. Reynolds' "Project Scum" was a plan to ramp up marketing of Camel cigarettes to "consumer subcultures" in the San Francisco area It specifically targeted gay and homeless people. The report notes that a rationale for this was the higher incidence of smoking and drug use in subcultures. Project S.C.U.M. R.J. Reynolds’ “Project Scum” was a plan to ramp up marketing of Camel cigarettes to “consumer subcultures” in the San Francisco area. Sub Culture Urban Marketing


Slide 28:“Isn’t it ironic hat they think of us as “scum” . . . yet they still reach out to us as a group they consider vitally important to their profit margin?” says Bob Gordon, Vice President of San Francisco’s Coalition of Lavender Americans on Smoking and Health. Comment from RJR spokesperson Lisa Eddington: “We don’t respond to those documents. They are part of the master settlement agreement, and are out there for people to draw their own conclusions.” Project S.C.U.M. “Isn’t it ironic that they think of us as “scum”… yet they still reach out to us as a group they consider vitally important to their profit margin?” “We don’t respond to those documents. They are part of the Master Settlement Agreement, and are out there for people to draw their own conclusions.” Bob Gordon, Vice President of San Francisco’s Coalition of Lavender Americans on Smoking and Health Lisa Eddington, RJR spokesperson


Slide on Tobacco Spending :Slide on Tobacco Spending How much How much in MN What they spend it on Big Tobacco spends $13.4 billion on advertising every year in America. - That’s more than $36 million a day - $237.9 million is spent right here in Minnesota


Tobacco Additives :Tobacco Additives List of additives, and why they are in cigarettes What is a class A carcinogen There are 69 carcinogens in cigarette smoke. Ammonia, Tar, Carbon Monoxide, Urea, Cyanide Methane, Formaldehyde, Arsenic, Lead, Polonium-210 and oh so many more….


Second Hand Smoke Page :Second Hand Smoke Page Secondhand smoke kills. Secondhand smoke (SHS) kills 38,000 people annually in the U.S. Secondhand smoke contains as much as 50 times the ammonia as mainstream - It also contains 5 times the Carbon monoxide


Slide 32:Smoke-Free Laws States and countries that have gone 100% smoke-free: Minnesota, California, New York, Washington, Ohio, Hawaii, Ireland, Italy, Scotland, England, Norway, Sweden, New Zealand, and many many more…


The FDA regulates a box of macaroni and cheese, a tube of lipstick and even dog food, but not a pack of cigarettes! :The FDA regulates a box of macaroni and cheese, a tube of lipstick and even dog food, but not a pack of cigarettes! All these things are regulated by the government but not cigarettes, WHY?


Slide 34:How it started What we do How you can get involved THIS IS YOUR CHANCE TO MAKE A CHANGE - Join the fight - Hit the streets - Arm yourself with knowledge


Slide 36:Catalyst Summit Video


Ways to get involved today\ :Ways to get involved today\ GET INVOLVED TODAY Wear a shirt Tell a friend Come to an event Give a presentation Express yourself Find your place www.bethecatalyst.org