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Slide1: 

Ş. Eksert, 22 Oct. 2004

Corporate Overview: 

Corporate Overview Founded: 1955 Headquarters: Istanbul, Turkey Core business Manufacturing and marketing of major and small household appliances, components, and electronics Europe’s sixth largest appliance maker Total number of employees worldwide: over 9,500 2003 consolidated worldwide net sales: € 1.915 billion 2003 consolidated international net sales: € 903 million Ranked the largest private industrial company in Turkey 14 times in the last 18 years by the Istanbul Chamber of Industry* * Istanbul Chamber of Industry, “Turkey’s 500 Largest Industrial Company” Research

Organization: 

Organization ARÇELİK A.Ş. International Companies Austria France Germany Poland Romania Russia Spain United Kingdom Offices Manufacturing Plants Washing Machine Refrigerator Dishwasher Cooking Appliances Vacuum Cleaner and Motor General-Purpose Motor Compressor Italy China

Milestones: 

Milestones 1955 Foundation of Arçelik A.Ş. 1959 Production of the first washing machine 1960 Production of the first refrigerator 1977 Production of the first cooking and heating appliances 1991 Establishment of the R&D center and the Consumer Information Service 1993 Production of the first dishwasher 1996 Production of the first air conditioner 1998 Implementation of the Six Sigma Methodology

Milestones: 

Milestones 2002 Acquisitions of Blomberg, a German household appliance company, Elektra Bregenz, an Austrian household appliances company, Arctic, a refrigeration company in Romania, and Leisure and Flavel cooker brands of the UK 2002 Creation of the home automation products 2003 Became the sixth largest appliance maker in Europe with euro 1.9 billion of total net sales 2004 Blomberg CT 1300A model refrigerator was awarded by the European Commission for being the “most energy efficient refrigerator” at the Energy+ Competition

Shareholder Structure: 

Shareholder Structure

Brands: 

Brands A leading brand in the household appliances market in Turkey One of Turkey’s leading brands marketed in more than 100 countries Premium German household appliances brand of advanced technology and German design A strong and well respected household appliances brand of Austria The leading brand in the Romanian refrigerator market with over 45% market share Cooking appliances brands in the UK

Brand Image: 

Brand Image High recognition of Arçelik and Beko brands in the domestic market Source: ACNielsen, “Brands”, 2003

R & D Expenditures: 

R & D Expenditures

WorkForce: 

WorkForce

Working Units: 

Working Units

Slide12: 

Thermodynamics & Fluid Dynamics Vibration & Acoustics Electronics Materials Washing & Cooking Techniques Rapid Prototyping Structural Design & Analysis Intellectual Property System Development

Collaborations: 

Collaborations EU – Research Framework Program Projects EUREKA Project Collaboration with Universities and Research Institutes Turkey (13 University and TÜBİTAK) Europe WFK, IIR, TNO, LGA, CTTN .. U.S.A. University of Illinois – ACRC, University of Maryland, Purdue University

Arçelik – İstanbul Technical University: 

Arçelik – İstanbul Technical University Agreement of Collaboration (since 1997) MS Theses subjects are selected by İTÜ & Arçelik. Students are employed by İTÜ Foundation. Researchers work on real problems meanwhile accomplish their theses.

Arçelik – İstanbul Technical University: 

As of September 2004; 34 Ms Theses are fulfilled 21 of the graduates became Arçelik employees. Working on: Extension of the model for the PhD Theses and BsD projects. Deployed; The model in collaborations with other universities. Arçelik – İstanbul Technical University

Intellectual Property: 

Intellectual Property

Slide17: 

The standard programs are so perfected that, already, dishwashers of 330 Euro offer “very good” cleaning with low energy consumptions.

Slide18: 

Bosch SGS 47M22 : Cleans best, even the pots with burned in. "Very well" in drying. Very silent. Solidly manufactured. Flexible baskets. Alike with Siemens SE 24M274 (600 Euros). (Beko GS 5433) : The price-performance-hit. „Very good“ cleaning in reference program, dries „well“. Has all that one needs, but automatic. Simple baskets.

BM - Test: 

BM - Test

A++ “Most Efficient Energy+ Model” Refrigerator: 

1st place : EEI =19.8 2nd place : EEI = 26.9 3rd place : EEI = 28.9 In February 2004, the European Commission awarded Arçelik’s Blomberg CT 1300A model refrigerator at the Energy+ Competition for being “the most energy efficient refrigerator”. It has an outstanding performance in conserving energy with 0.375 kWh/24h for 288 lt total net volume. Arçelik achieved to produce a refrigerator with 19.8 of EEI, lowest ever attained in Europe, by using VIPs, VCC, and highly optimized refrigeration circuit. According to the European labeling system 19.8 of EEI means better than label of A++. Energy+, a project financed by 13 countries, mainly composed of the EU Members, organized the second European Energy+ Awards Competition in order to promote, recognize, and honor the most energy efficient refrigerators-freezers of participating manufacturers and most creative Energy+ campaigns by supporting organizations. A++ “Most Efficient Energy+ Model” Refrigerator

Energy : 

Energy Energy consumption of refrigerators has been reduced over time at Arçelik. It continues to research on conventional refrigeration techniques, including reciprocating compressors, and alternate refrigeration technologies such as Stirling, thermoacoustic, and thermagnetic refrigeration.

A++: 

A++ Orbital Refrigerator and ‘’A++’’ Refrigerator’s contribution to the environment * : CECED data : Taken from CECED (European Committee of Domestic Equipment Manufacturer) according to 2002 sales. “2004, Arçelik, as awarded for producing the most energy efficient refrigerator in Europe.”

Energy: 

Energy Total Electricity Production and Consumption in 2001, [GWh] Source : http://www.iea.org (IEA Energy Statistics) 18,181,000 refrigerators were sold in Europe according to the CECED data in 2002, as total production in World was nearly 90 Million units. If every refrigerator in the world would consume the same energy consumption of Blomberg ‘’A++’’ Refrigerator, the savings would be around 21,451 GWh