pete clifton BBC

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Slide1: 

BBC News Interactive - what next? Pete Clifton, Head of BBC News Interactive bbc.co.uk/news bbcnews.com pete.clifton@bbc.co.uk

Key challenges : 

Key challenges Keep reach to BBC’s journalism above 80% Attract the underserved – young/C2DEs/ethnic minorities Best for breaking news Context, analysis and colour from BBC correspondents Text, audio and video to our audiences, whenever, wherever and in whatever form Meet the rising competition head on How we are organised to deliver this

In the beginning… : 

In the beginning…

And nearly 10 years later… : 

And nearly 10 years later…

More promotion of video and audio : 

More promotion of video and audio

Customisation of the front page : 

Customisation of the front page

Live stats – most read, most emailed : 

Live stats – most read, most emailed

What’s hot and what’s not : 

What’s hot and what’s not

Paws for thought : 

Paws for thought

What’s hot and what’s not : 

What’s hot and what’s not

Web 2.0 – more customisation : 

Web 2.0 – more customisation Personalisation V.2 Better live stats More customisation choices Intuitive recommendations Aggregation links Reader’s outside links

Embedded video trial : 

Embedded video trial

Sharing our content : 

Sharing our content

Slide14: 

Streaming News 24

Pushing content out to third party sites : 

Pushing content out to third party sites

Web = Mobile = Web : 

Web = Mobile = Web

Web = Mobile = Web: 

Web = Mobile = Web

Web = Mobile = Web: 

Web = Mobile = Web

Your news : 

Your news

Making more of user content: 

Making more of user content

Blogs for editors and correspondents : 

Blogs for editors and correspondents

Aggregating information : 

Aggregating information

Pushing the key programme brands : 

Pushing the key programme brands

How we are organised: 

How we are organised Bring teams closer together Plan together Tailored content for on demand platforms Cut duplication Share key information Cross promote each other Publish to first available platform

Sharing information in-house : 

Sharing information in-house

Slide26: 

BBC News Interactive - what next? Pete Clifton, Head of BBC News Interactive bbc.co.uk/news bbcnews.com pete.clifton@bbc.co.uk