Procter & Gamble

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Procter & Gamble : 

Procter & Gamble

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Procter & Gamble Co. (P&G) is an American company based in Cincinnati, Ohio that manufactures a wide range of consumer goods. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & Whisper. P&G Home Products Limited deals in Fabric Care segment and Hair Care segment. It has in its kitty global brands such as Ariel and Tide in the Fabric Care segment, and Head & Shoulders, Pantene, and Rejoice in the Hair Care segment. History

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The strategy use by the company is the just create alphabets all over the world. The founder of the company don’t know about the marketing concept. He just know about the 26 alphabets and he created history. So don’t follow the other just make your own aim simple but hard. Strategy

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Ace: Laundry Detergent & Additives Align: GI Healthcare (Probiotics) Alldays: Feminine hygiene Always: Feminine hygiene Aussie: Haircare (shampoos/conditioners/styling aids) A-Brands

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Blue Stratos: Popular Cologne Bold2in1: Laundry Detergent Bounce: fabric-softener sheet for dryers B-Brands

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Camay: a lightly-scented bath soap Cascade: dishwasher detergent Cheer: laundry detergent, available in powder and liquid Christina Aguilera: Luxury fragrance for young women Clairol: a personal care products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling consumables CoverGirl: the largest color cosmetics brand in the U.S., with distribution in Canada, United Kingdom, Australia, and Switzerland as well Crest: variety of anti-cavity and whitening toothpastes C-Brands

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Daz: Laundry Detergent Doctor's Dermatologic Formula: skincare Dolce & Gabbana: colognes Dreft: laundry detergent. It was actually the first synthetic detergent used for delicate clothing and dishes when introduced in 1933 from Procter & Gamble. Dunhill: Luxury Fragrance for men D-Brands

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Era: Procter & Gamble's first liquid laundry detergent Escada: Luxury Fragrance for women Eukanuba: premium dog and cat foods E-Brands

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Fairy: dishwashing liquid & toilet soap Febreze: odor eliminator Fibresure: Vegetable Supplements Fixodent: Denture adhesive Flash: Household Cleaning F-Brands

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Gain: fresh smelling liquid dishwashing detergents Gleem: toothpaste Glide: Dental floss Gucci: colognes G-Brands

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Herbal Essences: Haircare High Endurance: body washes, deodorants by Old Spice Hugo: Modern, Luxury Fragrances Hugo Boss: colognes H-Brands

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Iams: dog and cat food Infacare: Baby Bath Ivory: soap I-Brands

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Joy: dishwashing liquid J-Brands

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Lacoste: colognes Luvs: disposable diapers L-Brands

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Max Factor: cosmetics sold in Europe Metamucil: Healthcare (GI: bulk fiber) Mr. Clean: household cleaning products M-brands

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Natura Pet Products: brands, which include Innova, Evo, California Natural, Nice n Easy: hair color product Nicky Clarke: hair products N-Brands

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Old Spice: colognes, deodorants, body washes, body sprays O-Brands

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Pepto-Bismol: digestive medicine Prilosec OTC: Heartburn medicine Puffs: tissues PUR: Water Filtration P-Brands

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Safeguard: anti-bacterial soap and liquid anti-bacterial hand soap Scope: mouthwash Secret: deodorant Sebastian Professional: haircosmetics Silvikrin: Haircare SK-II: beauty products Swiffer: cleaning products S-Brands

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Tampax tampons Tip: powder laundry detergent T-Brands

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Viakal: Cleaning products Vicks: Healthcare (Cough & Cold) V-Brands

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Zest: deodorant body bar and body washes Zirh: Men's Skin Care Z-Brands