MARKETING PLAN

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Slide 1: 

MARKETING PLAN

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GROUP 5 : Huyønh Vöông Phöông Anh Hoà Thò Ngoïc Dieäu Maõ Hoàng Ñöùc Leâ Thanh Hoaøi Leâ Thò Huyeàn Löu Vaân Truùc

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MARKETING PLAN INTRODUCTION SITUATION ANALYSIS MARKETING STRATEGY MARKETING MIX FINANCIALS

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Situation analysist Marketing needs and trend product High-tech fashionable unique

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The company’goal The company’goal

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Strengths Finance is satisfying Good working environment Latest high-tech product Weaknesses Lack of management skill Inadequate infomation Opportunities Growing ecomomy Most the youth population Monopoly Threats Black market Changeable tastes internal external SWOT

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Marketing strategy Market Segmentation Children 10% Teenagers 60% Adults 30% Children Teenagers Adults

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Marketing objectives Related to market share short-term : 6 months’ sale At events 2. long-term Two years’ sale Outside Hochiminh city Related to reputation short-term Monopoly Share of mind 2. long-term Humanitarian events

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Product Brand name GIOT NANG “GN” Packed in a small box Warranty: - a week for the voice record -a month for necklace Price: In the 1st week: 180,000VND ( sale off 10%) When market is at the saturation point: sale off 20%/unit

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Place: Headquater on CMT8 street Renting a part of another store Promotion: Advertising by: Leaflet enclosed with a small colorful catalog Website: EnBac.com Mouth advertising Personal selling

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FINANCIALS Capital: 300,000,000 VNĐ Selling price: 200,000 VNĐ Revenue per unit: 85,000 VNĐ Estimated break-even point: In the first two month: 220 units Next other ones: 158 units

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EXPENSE FORECAST

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SALES FORECAST

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THANK YOU FOR LISTENING THANK YOU FOR LISTENING