Slide 2:
www.quantri.com.vn Company Logo Multinational companies: required only one set of corporate objectives, goals… Globalization Localization
Slide 3:
www.quantri.com.vn Company Logo Local market Glocalization
Slide 4:
www.quantri.com.vn Company Logo The countries of north America and north west Europe Main Market The Latin culture of southern Europe and south America Based on analysis rationality, logic and systems Based on personal relations, Intuition, emotion and sensitivity.
The principle of pay-for-performance:
www.quantri.com.vn Company Logo The principle of pay-for-performance Protestant cultures on both sides of the north Atlantic Such as Canada, USA,… Individualist Most Latin and Asian cultures such as Japan, Greek … Collectivists The principle works well The principle doesn’t work well
People’s relationship (boss, colleagues and friends):
www.quantri.com.vn Company Logo People’s relationship (boss, colleagues and friends) Universalists Particularists Rules are extremely important Personal relationship and friendship
Slide 7:
Thank You !