FLP 4 - Copy

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COMPENSATION OF RUB-OFF Client Name: Imperial Motors India Pvt Ltd.



Product Portfolio Tool:

Product Portfolio Tool

Product Awareness/Knowledge:

2 way communication tool Feedback mechanism at Twitter Face book IMI’s Fan Page Carwale.com Cardekho.com eBrochure Product Comparison tool Product portfolio tool Nearest Dealer Locator Testimonials/Appreciation by Media Customer care/Complain Design SMS campaign for dealers Design Mailer campaign for Dealers Client Name: Imperial Motors India Pvt Ltd. Product Awareness/Knowledge Social Media Marketing IMI’s Website Promotional Campaign


KIOSK DESIGN Client Name: Imperial Motors India Pvt Ltd. Compare Buzz Smile Mark Max Share Our Technology Financing

KIOSK DESIGN (Comparison):

KIOSK DESIGN (Comparison) Client Name: Imperial Motors India Pvt Ltd. More Details Mark Max Dimensions and Weights Overall Length (mm) 3795 3900 Overall Width (mm) 1680 1695 Overall Height (mm) 1427 1535 Wheel Base (mm) 2489 2500 Ground Clearance (mm) 168 160 Boot Space (liter) 284 Fuel Economy Mileage Highway (km/liter) 19.2 18.5 Mileage City (km/liter) 13.8 12.6 Mileage Overall (km/liter) 14.5 13.2 Seating Capacity (person) 5 5 Fuel Tank Capacity (liter) 45 42 Performance Maximum Speed ( kmph ) 180 190 0-100kmph (seconds) 15.1 13.4 100kmph-0 Braking (meters) 53.64 46.53 80kmph-0 Braking (meters) 31.65 29.11 Engine Engine Type/Model 8V SOHC SOHC i-VTEC Displacement (cc) 1399 1198 Power ( PS@rpm ) 69@4000 90@6200 Torque ( Nm@rpm ) 160@2000 110@4800 Fuel Type Diesel Petrol Transmission Front Suspension Independent McPherson McPherson strut Rear Suspension Semi-Independent twist beam Torsion Beam Axle Steering Type Hydraulic power assisted Rack and Pinion with power assist Minimum Turning Radius (m) 4.9 4.9 Brake Type ABS with EBD ABS with EBD Front Brakes Ventilated Disc Disc Rear Brakes Drum Drum Wheel Type Tubeless Alloy Wheels (Sporty) Wheel Size 14 Inch 15 Inch Tyres Radius 175/65 R14 Radial/Tubeless 175/65 R15 84T More Details

Consultative Sales:

Client Name: Imperial Motors India Pvt Ltd. Consultative Sales


Training & Development: 20 Lkh Activities: Training to Consultative Sales Executive: 60% of staff Training for Marketing Strategy: 15% of staff Training for Digital tools(like Kiosk): 100% of staff Training for Telephonic conversion: 15% of staff Training for Internet Feedback mechanism: 15% of staff Training for Dealership Owners: 2% of staff Digitization: Rs. 5 Lkh eBrochure Design: 1Lkh Design Online Product Portfolio Tool: 50 K Design Comparison tool: 50 K Implementation of Kiosk: 2 Lkh Updating of IMI’s website: 1 Lkh Updating dealer’s website: Digital Marketing : 7.5 Lkh Mailer campaign SMS campaing Distribution of Kiosk/Brochure: Rs. 12.5 Lkh Price of Kiosk: Rs. 10,000 Kiosk to top 50% dealer: 10,000*(50%*250) = 12,50,000 Total Budget: Client Name: Imperial Motors India Pvt Ltd. BUDGET

PowerPoint Presentation:

Thank You Client Name: Imperial Motors India Pvt Ltd.

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