QR Code, Microsoft Tag and Other 2D Barcodes in Magazine Advertising

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Presentation Description

2D Barcodes, including QR and Microsoft Tag, are up nearly 500%. Most is driven by advertising.

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Presentation Transcript

Mobile Action Codes in Magazine Advertising July – September 2011: 

Mobile Action Codes in Magazine Advertising July – September 2011 John Puterbaugh Founder & CEO Nellymoser , Inc. john@nellymoser.com We turn action codes into mobile engagement on any mobile phone.

Total Number of Action Codes By Month Grows: 

Total Number of Action Codes By Month Grows

The Percentage of Ad Pages Increases: 

The Percentage of Ad Pages Increases

Advertising Accounts for Most Growth: 

Advertising Accounts for Most Growth

Most Top 100 Magazine Titles Contain Codes: 

Most Top 100 Magazine Titles Contain Codes

Number of Action Codes Per Issue Jumped: 

Number of Action Codes Per Issue Jumped

QR and Microsoft Lead Action Code Use: 

QR and Microsoft Lead Action Code Use

QR and Tag Lead All Other 2D Barcodes: 

QR and Tag Lead All Other 2D Barcodes

Fashion, Beauty and Home Magazines Lead Code Use: 

Fashion, Beauty and Home Magazines Lead Code Use

Fashion, Beauty and Home Products Lead Code Use: 

Fashion, Beauty and Home Products Lead Code Use

Top Brands For QR Codes: 

Top Brands For QR Codes

Video, Opt-in and Social Media Lead Destinations: 

Video, Opt-in and Social Media Lead Destinations

Type of Mobile Engagement Launched by Code: 

Type of Mobile Engagement Launched by Code

Code Placement by Quadrant: 

Code Placement by Quadrant

Thank you.: 

Thank you. John Puterbaugh Founder & CEO Nellymoser , Inc. john@nellymoser.com We turn action codes into mobile engagement on any mobile phone.