White-House-Black-Market

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

InStyle and White House Black Market : Integrated In Store, In Book, Social Media Campaign: 

InStyle and White House Black Market : Integrated In Store, In Book, Social Media C ampaign We turn action codes into mobile engagement on any mobile phone.

InStyle with White House | Black Market: 

InStyle Magazine Top 100 magazine More 1.7 million subscribers White House Black Market: Division of Chico’s FAS Inc., More than 350 stores nationwide InStyle with White House | Black Market

Coordinated In-Book, In-Store and Mobile: 

Coordinated In-Book, In-Store and Mobile In-Book spread attracts readers In Store leverages magazine content Mobile experience helps consumer when help is wanted

Slide 4: 

How The Mobile Experience Engages: Captures readers and shoppers with interactive material Enhances each item by providing styling tips Cross promotes all pieces in the collection by styling them together

Slide 5: 

InStyle Ambassador delivers tips through video

Slide 6: 

Share on social media or opt in for email offers Share the Work Kit

Slide 7: 

Photo gallery presents each piece

Slide 8: 

Web page reinforces the cohesion of the kit Link to home page to explore and buy online

Slide 9: 

In book and in store tags Mobile engagement Customers in store and online All elements compliment each other

Nellymoser capabilities utilized by White House Black Market/InStyle:: 

Nellymoser capabilities utilized by White House Black Market/ InStyle : Branded landing page High quality mobile optimized video High quality image flipbook Link to web commerce Social network sharing Opt-in email data capture

Try Nellymoser on your phone: : 

Try Nellymoser on your phone:

Thank you.: 

Thank you. We turn action codes into mobile engagement on any mobile phone. For more information, contact us: www.nellymoser.com 1-781-645-1515