White House | Black Market and InStyle Coordinated Campaign

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Harnessing readers from the magazine and shoppers in stores, White House Black Market and InStyle Magazine crafted a campaign with Nellymoser to cross promote their mix and match Work Kit suit separates. Microsoft Tags positioned on racks and displays in store, and on advertising in book lead to a mobile site complete with gallery images, videos, the ability to opt-in for promotions, and a link to their e-commerce site. The campaign provides styling advice that not only makes items more accessible and fashionable to shoppers, but also cross promotes various items in the collection based on their mix-and-match nature.

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Presentation Transcript

InStyle and White House Black Market : Integrated In Store, In Book, Social Media Campaign: 

InStyle and White House Black Market : Integrated In Store, In Book, Social Media C ampaign John Puterbaugh Founder & CEO Nellymoser , Inc. john@nellymoser.com We turn action codes into mobile engagement on any mobile phone.

InStyle with White House | Black Market: 

InStyle Magazine Top 100 magazine More 1.7 million subscribers White House Black Market: Division of Chico’s FAS Inc., More than 350 stores nationwide InStyle with White House | Black Market

Coordinated In-Book, In-Store and Mobile: 

Coordinated In-Book, In-Store and Mobile In-Book spread attracts readers In Store leverages magazine content Mobile experience helps consumer when help is wanted

Slide 4: 

How The Mobile Experience Engages: Captures readers and shoppers with interactive material Enhances each item by providing styling tips Cross promotes all pieces in the collection by styling them together

Slide 5: 

InStyle Ambassador delivers tips through video

Slide 6: 

Share on social media or opt in for email offers Share the Work Kit

Slide 7: 

Photo gallery presents each piece

Slide 8: 

Web page reinforces the cohesion of the kit Link to home page to explore and buy online

Slide 9: 

In book and in store tags Mobile engagement Customers in store and online All elements compliment each other

Nellymoser capabilities utilized by White House Black Market/InStyle:: 

Nellymoser capabilities utilized by White House Black Market/ InStyle : Branded landing page High quality mobile optimized video High quality image flipbook Link to web commerce Social network sharing Opt-in email data capture

Try Nellymoser on your phone: : 

Try Nellymoser on your phone:

Thank you.: 

Thank you. John Puterbaugh Founder & CEO Nellymoser , Inc. john@nellymoser.com We turn action codes into mobile engagement on any mobile phone.