logging in or signing up Presentaition Of Train Media Neha_chandel Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 32 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 11, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: kajamydeen (18 month(s) ago) hai neha h r u Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript PRESENTATION For Advertising on GUJRAT MEMU TRAINs: PRESENTATION For Advertising on GUJRAT MEMU TRAINs BYFollowing objectives can be addressed by HARNESSING the rail media: Following objectives can be addressed by HARNESSING the rail media IMPECT REACHSlide 3: This presentation will answer the following What media is suggested Why rail media Why should you opt Who all have displayed Who will display & maintain Where would it appear Where all will these trains travel to When does the campaign commenceWHAT media is suggested: The Lifeline of INDIA WHAT media is suggested Indian Railways TrainsWhy Rail Media ? : IMMENSE VISIBILITY VERY ECONOMICAL WIDE REACH DIVERSE DEMOGRAPHICS Why Rail Media ?Why should you opt for rail media ?: BRAND PROMOTION MASS APPEAL CONVERSATIONAL VALUE TOP- OF- THE –MIND RECALL REMINDER VALUE PRODUCT PROMOTION Why should you opt for rail media ?Who all have displayed: BSNL Vodafone GM HDFC TCGL India Post Indian Oil Dept. of Health Dept. of Consumer Affairs ESIC M/O New and Renewable Energy And many more… Who all have displayedWho will display and maintain the displays: Hemson & Co . Vadodara Who will display and maintain the displays Where would the messages be displayed : Above windows, below luggage rack on side walls Where would the messages be displayed In front panels, facing passengersExterior Panels : Exterior PanelsInterior Panels : Interior Panels yOUR MESSAGES WILL BE E Y E C A T C H I NG : y OUR MESSAGES WILL BE E Y E C A T C H I NGCOACH VIEW: COACH VIEWWhich states are covered : 116 stations across Gujarat Maharashtra & Madhya Pradesh Which states are covered AT A GLANCE : Gujarat Mainline Electrical Multiple Units All stations between Vadodara Hub to Panvel 51 stations All stations between Vadodara Hub to Ujjain 44 stations All stations between Vadodara Hub to Gandhinagar 21 stations TOTAL STATIONS 116 AT A GLANCEMEMU STATIONS: MEMU STATIONSMEDIA EFFECTIVENESS EVALUATION CRITERIA: Reach: No. of people viewing message in proposed period Frequency: No of times, message is viewed within this period Impact: Qualitative value of exposure through a given medium Awareness is directly proportional to reach, frequency and impact i.e. more the reach, frequency and impact>> more the awareness. MEDIA EFFECTIVENESS EVALUATION CRITERIAWhen does the campaign commence : Within 10 days of approval When does the campaign commence THANK YOU : 519 , Indraprakash Building 21 Barakhamba Road Connaught Place New Delhi -110001 Tele Fax : 91-11-43614957 THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.