CREATING oPPORTUNITIES TO ENGAGE ND.

Creating Opportunities To Engage New India: 

Creating Opportunities To Engage New India

Improving The Touchpoints To Make A Lasting Impression: 

Improving The Touchpoints To Make A Lasting Impression

Spencer’s Retail: 

Spencer’s Retail

So, What Is So Good About Spencer’s After All?: 

So, What Is So Good About Spencer’s After All?

Retail Format Scale: 

Retail Format Scale

Footfall Scale: 

Footfall Scale

National Spread: 

National Spread Alleppey Asansol Aurangabad Bangalore Baroda Bhubaneshwar Chennai Cochin Coimbatore Durgapur Erode Faridabad Ghaziabad Gorakhpur Guntur Gurgaon Hanamkonda Hyderabad Kakinada Kodaikanal Kolkata Kumbakonam Lucknow Madurai Nagarcoil Noida Palayamkottai Pondicherry Pudukottai Pune Rajamundry Salem Secunderabad Tanjore Tanuku Trichy Trivandrum Tuticorin Varanasi Vijayawada Visakhapatnam Vizianagaram 42 Cities Across The Country

Typical Shopper & Movement Patterns: 

Typical Shopper & Movement Patterns Hyper & Super Family activity 2-3 people per cart 40 minutes spent per visit Movement to about 85% of store area on an average All media options set up in the 25% of area which is 100% movement area Convenience Part-family activity Husband/Wife, Wife/Kids, Husband/Kids 2 people per cart 25 minutes per visit Movement to about 75% of store areas on an average All media options set up in the 25% of area which is 100% movement area

The Shopper Profile: 

The Shopper Profile

Key Target Audience: 

Key Target Audience Major part of the customer base falls within the age group of 18-34 yrs , accounting for 57% of the total customer base Mostly comprising of young working professionals

Singles vs. Couples: 

Singles vs. Couples Most of the customer base is married with singles also moving to the habit forming shopping for grocery needs

Walks Of Life: 

Walks Of Life Clear skew towards the SEC A – 68% of the customer base A healthy 98% of customers are in the A, B bracket – the key consumers of advertising and contributors to the toplines

Spending Power > ` 16000 Per Month: 

Spending Power > ` 16000 Per Month

Average Time Spent During One Visit: 

Average Time Spent During One Visit 33 Minutes

Slide 15: 

Third Best Retail Chain In India Source : Brand Equity First Runner-up VM At In-store Asia, 2009 Most Admired Food & Grocery Retailer Coca Cola Golden Spoon Most Evolved Retailer Of The Year India Retail Forum Turnaround Retailer Of The Year India Retail Forum

What Can We Do At Spencer’s?: 

What Can We Do At Spencer’s?

Shopping Cart Branding: 

Shopping Cart Branding All shoppers need a cart to go about their shopping in the store. Standard and non-standard options on the carts are available and possible. Move your brand along with the customers for upto 50 minutes.

Basket Branding: 

Basket Branding All shoppers in need for lesser number of items would usually prefer this. Standard and non-standard options on the baskets are available and possible. Move your brand along with the customers for at least 18 minutes.

Special Product Displays: 

Special Product Displays Unique corners of space are marked in Hyper format stores to feature special displays. They are at important intersection and switchover points in the stores. Offer definite reception of any communication and induces impulse trial.

Offer Leaflet Branding: 

Offer Leaflet Branding Monthly Offers go out on a Special Offer Leaflet. One side of the same is available for branding.

Cash Till Area: 

Cash Till Area Special Areas like cash tills are really impressive for impulse pick-up Placards, product dispensers, etc could be set up here for best results

Banners & Standees: 

Banners & Standees Special areas and zones in stores have the opportunity to hold these units. Very useful to communicate offers and generate a call to action.

Brand Zones: 

Brand Zones Special islands in large stores could double as brand zones. Unique ideas have this space for taking shape.

Building Facades: 

Building Facades Some buildings have the exclusive façade opportunities. These are all on key roads of the cities and cater to the customers as well as the regular commuting traffic thereabout.

Taking Your Brand To The Pinnacle Of Mind Space: 

Taking Your Brand To The Pinnacle Of Mind Space On The Apex Springboard Call us at : +91 9811180671 Email us at : rk_swati2003@yahoo.co.in