Competitor Overview:
Competitor Overview Netflix Blockbuster Movie By Mail Subscription based memberships Brick & Mortar
Marketing and Advertising Strategy:
Marketing and Advertising Strategy Netflix Blockbuster Netflix Streaming Ad Multiple Channel Advertising Word of Mouth Free Trials Blockbuster Streaming Ad Complete Source of Entertainment No Late Fees Availability of New Releases
Pricing Makes a Difference:
Pricing Makes a Difference Netflix Price Increase
Shifting Strategy:
Shifting Strategy
New Market Competitors:
New Market Competitors Amazon Prime Wal-Mart Vudu Dish Network offers Blockbuster pass which allows customers to have access to Blockbusters video databases Online streaming services Microsoft Dish Network & Blockbuster Offers unlimited streaming services of over 5,000 movies and TV shows for $79 a year Currently offers movie rentals/purchases through it Xbox 360 consoles
Questions ?:
Questions ?
References :
References http://www.huffingtonpost.com/2011/07/12/netflix-price-subscription-plan_n_895779.html http://www.npr.org/2011/07/13/137811875/netflix-announces-price-increase http://www.businessweek.com/ap/financialnews/D9PRS58G2.htm http://blog.netflix.com/2011/07/netflix-introduces-new-plans-and.html http://www.bloomberg.com/news/2010-09-23/blockbuster-video-rental-chain-files-for-bankruptcy-protection.html http://money.cnn.com/2010/09/23/news/companies/blockbuster_bankruptcy/index.htm http://venturebeat.com/2011/09/22/blockbuster-netflix-streaming-rival/ http://www.pcworld.com/article/220399/amazon_prime_vs_netflix_video_streaming_feature_showdown.html