The Internet and Digital Printing: The Internet and Digital Printing Tony Hodgson IP3 Watford 24 November 2004


Contents: Contents Dot-coms, Digital Printers and the Quest for the Killer Application The Inevitable Workflow Diagrams Eight Examples - Printers or What? Epilogue: Hardware, Software, Summary


Some “dot-gone” pioneers: Some “dot-gone” pioneers Pioneers… people walking around with arrows in their backs! Professor Frank Romano


In search of a ‘killer application’: In search of a ‘killer application’ Collaborative procurement Virtual printing workspace Online design Reverse auction File transfer Automated workflow Online printing service Trading portal Online marketplace Web-top publishing Supply chain management Remote proofing


Still alive and kicking! : Still alive and kicking! Collabria  Printable ControlP  Triple Arc httPrint  Polestar ImageX  FedEx Impresse  EFI printChannel  EFI Print Mountain  Mtivity Proimage iWay  Press-Sense / Xerox


Meanwhile…ten years of digital colour presses: Meanwhile…ten years of digital colour presses Indigo and Chromapress launched at IPEX 1994 Digital Printing On-Demand Printing Transactional Printing Variable Data Printing


“So what is the killer application for digital colour printing?”: “…blended customized print applications with complete Internet integration” “Easy-to-use templates for uploading data and information over the Internet” “Complete value chain by adding back-end services for mailing, fulfilment and distribution operations for customized materials to augment an e-business infrastructure” “So what is the killer application for digital colour printing?”


Convergent technologies: Convergent technologies On-demand, short-run digital colour E-business infrastructure Customisable design templates Web-based data and content upload Automated PDF file generation Remote soft proofing


“Dot-gone” yesterday. Here today.: “Dot-gone” yesterday. Here today. Printable: “generate variable data output via online ordering” TripleArc: “edit2print - an Internet-based, template-system” Polestar: “customer-driven personalisation, on-demand digital printing” FedEx Kinkos: “access, customize and order materials any time, anywhere” Mtivity: “web-based marketing resource management with customisable brand templates”


But still in search of a name: But still in search of a name Internet Driven Marketing Programs Barbara Pellow Digital Collateral Systems Print on Demand Initiative Variable Data Publishing The Seybold Report Web-to-print Customization Pageflex Dynamic Publishing XMPie


Workflow: Set-up: Workflow: Set-up


Typical end-user actions: Typical end-user actions


Automated pre-press workflow: Automated pre-press workflow


Digital print output: Digital print output


Eight examples: Eight examples All UK based Type of service provider: e.g. printer Service: name, scope and description Technology: software and digital print Market Key clients


B.I.G. Group: B.I.G. Group Printer and Badge Manufacturer Big e@sy “Order business cards online from your computer...log into your customised corporate template, add personalisation details as required, then proof and approve online” HP Indigo EFI Print Channel BIG proprietary web interface and order processing system Corporate, retail, financial Customised short-run orders of business cards


BIG e@sy system : BIG e@sy system Customised short-run orders of business cards Abbey National Deutsche Bank Comet Kwik Fit Unilever Bestfoods


Butler and Tanner: Butler and Tanner Printer E-commerce web to print, 1 to 1 marketing “Use variable data to produce personalised products and use the internet to generate print queues automatically”. Nexpress XMPie + Adobe InDesign Butler and Tanner proprietary web interface Art Galleries, Museums e.g. National Gallery Printing World 2004 Digital Printer of the Year


National Gallery Create Your Own Calendar: National Gallery Create Your Own Calendar Customised single copy orders “Visitors of the National Gallery's online shop can compose unique personalized calendars by selecting paintings from the gallery's collection.”


Documedia Solutions: Documedia Solutions Printer DocuMarketing “The online platform that automates customised and personalised marketing campaigns” Xeikon, HP Indigo Pageflex Documedia proprietary web interface Leisure, Property, Retail e.g. Greene King


Greene King Marketing Toolkit: Greene King Marketing Toolkit Customised short-run orders of POS material Greene King runs as a consistent brand with a “flexi-management” approach…central control of brand while local managers adapt promotions to meet local requirements.


Ravensworth: Ravensworth Printer ravensworthonline “one of the largest suppliers of full-colour digital print in the UK... “handling over 1,500 print orders daily for next day delivery representing 233,000 full colour A4 pages... “with variable data, full-colour personalisation and mailing options.” Xeikon everydayoffice Ravensworth proprietary web interface + Microsoft Word. Property / Consumer / SoHo e.g. Your Move, Halifax


ravensworthonline: ravensworthonline “Customised marketing materials, suitable for any kind of information distribution or marketing campaign. Business cards, postcards, promotional cards, leaflets”.


Capital Group: Capital Group Property Marketing Services Agency the brochure service “Brochure printing service geared entirely to the needs of estate agents” Xeikon / Xerox Sansui PublishNow! + Quark Dynamic Document Server Property market only


www.capital-group.co.uk: www.capital-group.co.uk “Clients log into the Capital Group website, select a new job from the templates Capital has loaded into the portal, select a template and populate it with pictures, floor plans and text.”


Moonpig: Moonpig Online creation and ordering of greetings cards End user customisation of standard on-line templates Mailing from end-user data upload Xeikon Moonpig proprietary web interface, design automation and database management Consumer and corporate


www.moonpig.com: www.moonpig.com


Connecti: Connecti Marketing Automation Service Provider brandFAST “...you customise, personalise, order or deliver just about any marketing material you can imagine – from press ads to DM, POS to brochures, emails to stationery.” Adobe Document Server Connecti proprietary web interface and database management A.S.P. model Key Client: Toyota G.B. PODi European Best Practice Award 2003


Toyota GBKey aims of the project: Protecting the global brand at a local level Increasing volume of brand compliant marketing activity Improving Toyota Centre retention Reducing marketing costs through automated customisation Increasing marketing productivity and accelerating speed to market Toyota GB Key aims of the project


David Lloyd Leisure: David Lloyd Leisure Health and Fitness Club Operator “An online system that enables the central marketing team to deliver templates and ensure materials could be customised by each of the clubs to reflect local offers and the preferences of club members and prospective customers. “... which can accommodate the varying demands of individual clubs but ensured the brand remained consistent. “...gives local staff the right amount of flexibility and autonomy but crucially gives head office strict control over brand identity, costs and expenditure in each club. “The printers remotely access the system via the web, enabling them to download artwork or request authorisation of print orders.”


Mtivity: Mtivity Online Marketing Resource Management “...for any business that wants to improve marketing processes, Mtivity helps marketing departments, agencies, print and production companies to work together in a single collaborative workflow.” Xerox, Adare, David Lloyd, Waitrose Inner Circle, Meteorite


Printers Non-printers: Printers Non-printers B.I.G. Group BIG e@sy Butler and Tanner National Gallery Documedia Solutions Greene King Ravensworth ravensworthonline Capital Group property marketing services Moonpig online greetings cards Connecti Toyota GB Mtivity David Lloyd Leisure


Hardware: Hardware Xeikon Nexpress Xerox HP Indigo Canon Intel, Dell, Cisco, D-link, BT, Easynet, Microsoft, Linux, etc, etc, etc Pageflex mPower XMPie PersonalEffect Adobe InDesign Sansui PublishNow! Quark Dynamic Document Server Connecti brandFast Adobe Document Server Mtivity Software


Internet : Internet e-Procurement Data management Local 24/7 access On-demand production Low cost short-run colour Variable Data Automated, template-based artwork generation Customised, localised, user-driven marketing Corporate control of brand, cost and quality Digital Printing


Thanks: Thanks tonyhodgson@mac.com