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Today’s News: 

Today’s News Pepsi’s challenges Spun-off restaurants Acquired Tropicana Pepsi Bottling IPO Disney -- Retail stores Baby merchandize White goods Paint AT&T Spin-off or sell Consumer Long Distance unit Maxtor acquires Quantum HDD unit

Corporate Strategy : 

Corporate Strategy Q: What businesses are we in? How did we get there? Single Business Product Line Expansion Geographic Expansion/ Vertical Integration Diversification Related / Unrelated

Diversification and Poker: 

Diversification and Poker 8 8 J 3 K 7 Q 10 2 4 3 4 7 3 J

Why Diversify??: 

Why Diversify?? 1994 Q1 Q2 Q3 Q4 Division Sales ($) Industry Growth (%) 1993 1994 1995 1996 1997 1998

Benefits of Diversification: 

Benefits of Diversification Reduce earnings volatility Minimize risk Move firm into attractive industries Prolong “life” of firm Improve long-term performance Capture synergies and strategic “fit” between businesses Steer corporate resources

Types of Diversification: 

Types of Diversification Vertical Horizontal Related Unrelated Global

Evaluation of Diversified Firms: 

Evaluation of Diversified Firms Identify present corporate strategy extent and type of diversification geographic scope new acquisitions recent divestitures mode of new business entry

Evaluation of Diversified Firms: 

Evaluation of Diversified Firms Reveal contextual position of corporate portfolio BCG Growth-share Matrix Industry Growth Rate Hi Lo Relative Market Share 1.0 < 1.0 > 1.0

Slide9: 

Evaluation of Diversified Firms Reveal competitive position of corporate portfolio - G.E. Industry attractiveness/business strength matrix Industry Long Term Attractiveness H M L Firm’s Competitive Position Str. Avg. Weak

Diversified Inc.: 

Diversified Inc. HQ Bus. 1 Bus. 2 Bus. 3 $ $ $ Growth Size Remote Env. Growth Size Remote Env. Growth Size Remote Env.

Entering New Businesses: 

Entering New Businesses WHY? Does business fit? Financially Strategically Culturally If not in this business today, would we want to get into it now? HOW? Acquisition Internal start-up Joint ventures

Why M&A Activity?: 

Why M&A Activity? Intensifying competition Global markets Growth in new industries NOTE: 20% of all-time corporate mergers have occurred within last 18 months

Justifications: 

Justifications Attractiveness test Industry factors Core competencies Strategic position Cost of entry test Buy outstanding shares Cash Contributions to merger or JV Better off test Synergies, econ. of scale/scope Consolidation of resources, activities Competitive advantage?

Why MBC’s “Should” Outperform SBC’s: 

Why MBC’s “Should” Outperform SBC’s Economies of Scope Intangible assets - brand Consolidate operations Efficient Resource Allocation MBC as “internal” capital market Increased Size Lower cost of capital Increased market power

Why MBC’s Actually Underperform SBCs: 

Why MBC’s Actually Underperform SBCs Why does stock price of acquirer always go down? Diseconomies of Scope Leadership - bureaucracy Capital Allocation Democratic process Cross-subsidization (e.g., AT&T) Misaligned Incentives Too short-term Underdeveloped Corporate Strategy

International Diversification: 

International Diversification WHY? slow domestic growth (earnings risk?) intense domestic rivalry no overseas competition intense overseas competition HOW? Exporting Franchising Joint ventures Wholly-owned subsidiaries Greenfield (internal development) Mergers & Acquisitions

Alternative Corporate Strategies: 

Alternative Corporate Strategies Portfolio “juggling” ... Evolutionary Approach Corporate Transformation Sudden Redefinition

Portfolio Managers: 

Portfolio Managers Turnaround restore competitiveness to poor performers New advantages created within portfolio Retrenchment narrow scope of portfolio “stick to your knitting” Restructuring add new businesses / divest poor performers

Evolutionary Approach: Leveraging Competence: 

Evolutionary Approach: Leveraging Competence Performance culture (3M, ABB) Business system replicator (Gillette) Capability leverager (Nike) Valuator (Berkshire Hathaway) Inventor (H-P, J&J) Synergy capturer (Kraft-Genl. Foods) Cost squeezer (Sunbeam)

Disney: Capability Bundling: 

Disney: Capability Bundling Films Videos Network TV Cable TV Hotels Cruise lines Merchandise Brand licensing NEW … Retail Stores Toy Story TV Show Merchandise Food Items Theme Park

Corp. Transformation: 

Corp. Transformation Choosing new businesses Planned Surprises Change business portfolio (Monsanto) Change global portfolio (CitiBank) Capability bundling (Disney) Industry consolidation (Chrysler) Total Return 1994 S&P MTC Chemicals (18%) Biotech (38%)

Transformation: 

Transformation Total Return 1993 S&P Nokia Motorola Eriksson Nokia 1989: Diversified electrical conglomerate 1993: 87% telecom focus

Sudden Redefinition: 

Sudden Redefinition Competitive/performance crisis Massive immediate corporate portfolio change Deregulation Patents Foreign competition M&A in same/related industries