Slide1 : Chen Ling Ph.D.
Associate Professor / Digital Media Lab
Center for New Media Studies
Tsinghua University. Beijing 100084, P.R. China
Tel: +8610 6277 1165 Fax: +8610 6277 1410
E-mail: lingc@tsinghua.edu.cn
Slide2 : 1. The Center for New Media Studies
2. China Cultural Heritage Network
Slide3 : 1. The Center for New Media Studies Digital Media Lab 2004 The Center for New Media Studies, established in 2002, draws on the rich and varied background of Tsinghua University. It focuses on use the media technology to enhance communication.
The Digital Media Lab's main research activities are in the areas of Media Art, Interactive Media and Content Design, and the Virtual Presentation of Cultural Heritage. At the same time, attention has also been given to projects that involve international cooperation with organizations in Japan and Europe.
Slide4 : 2. China Cultural Heritage Network (CCHN) The China Cultural Heritage Network (CCHN) is an international platform that is part of the School of Journalism and Communication at Tsinghua University. Our goal is to promote China 's cultural heritage in a variety of interactive media formats and make it possible for scholars and students to access information about that heritage. CCHN will be available to cultural heritage researchers and indeed to all those who are interested in the field of digitization.
CCHN also plans to contribute its rich store of China's newly transformed cultural heritage to the world of Edutainment and to link China's cultural heritage site to related sites on the world-wide web. In this way, we hope to contribute to a sharing of different cultural backgrounds and create a cultural dialog for the digital age.
Contact info:
School of Journalism and Communication
Tsinghua University , Beijing 100084 People's Republic of China
Tel: +8610-6277-1165 Fax: +8610-6277-1410
E-mail:cchn@cchn.cn
Slide5 : www.cchn.cn
Slide6 : The Representation of Ancient Landscape: West Lake
-- a project sponsored by MMCA (Multimedia Contents Association of Japan) and METI (Ministry of Economy trade and Industry). 1999--2000 West Lake is thought of as "an ideal historical landscape," a place in which architecture, culture and
nature were in perfect harmony. Using 3DCG(2D) and QTVR with other digital techniques, The culture,
gardens, and poetry of the Tang, Song, Ming, and Qing Dynasties have been reproduced in this project. 1 The interface of West Lake 3. The Su causeway in Song Dynasty
2 The interface of the Tang Dynasty 4. The 3d animation of the Su causeway
Slide7 : A Virtual Olympic Museum (VOM) is one of the most creative new ideas for the 2008 Beijing Olympics. The Virtual Olympic Museum began in 2003, It is being sponsored by the city of Beijing and is now listed as a major virtual Olympic construction.
VOM is a co-operative effort among the following three universities:
• Beijing University of Aeronautics and Astronautics
• Tsinghua University
• Beijing University of Physical Education
The aim of this project is to display Olympic history, to exhibit Olympic artworks, and to create a virtual and interactive space, in which people can experience ancient sports as well as culture. Virtual Olympic Museum (VOM)
-- a project sponsored by the City of Beijing, 2003--
Slide8 : Virtual Olympic Museum
The Prototypes: Archery BC11-bc771 Daoyin BC206-25 Polo 618-907 Cuj (Ancient football) 960-1279 Chuiwan(Women Golf) 1368-1644 Wrestling Discus throw Broad Jump The high jump The long distance run In the VOM project, we focused on the representation of the ancient sports. We selected ten sports from ancient China and ancient Greece. these are designed to provide a different cultural background for the games.
Slide9 : Prototype 1
The Representation of Ancient Chinese Archery Competition Archery, the oldest sport in China, was used to train the body and also the mind. Like all sports, ancient archery involved competition, but not simply a competition of technique and power. The most important considerations in archery were grace and form, and archery was performed to music and to the rhythm of a drum. Sports were also valued for their moral teachings, and technique was thought to be secondary to morality.
Every year, in the spring and in the fall, the local governor would invite eminent scholars and students to attend an archery competition held at the local school. An archery competition in West Chou dynasty
Slide10 : 1. The selection of guests
2. The extending of personal invitations - which was done twice
3. The setting up of the locale and the proposing of a formal toast
4. The four-step competition itself:
1) Archery demonstration by the Sima
2) Archery performances by the students
3) Joint archery performances by the host and the guests
4) Archery performances to music
5. The totaling up of scores and the punishing of losers
6. Dancing and celebration
7. On the following day, the guests visited the host and thanked him
for the invitation
The Procedure of Archery Competition
Slide11 : The Representation of Ancient Chinese Archery Competition ⦁ ⦁ The Characters and Locations
Slide12 : Prototype 2
The Five-Animal Exercise in Han Dynasty The Five-Animal Exercise project is based on a major component of the popular exercise routine practiced in ancient China and known as Daoyin. Hua Tuo, a renowned physician of the Han Dynasty (206 B.C.–220 A.D.) created this imaginative sport, which simulates the movement of tigers, deer, bears, monkeys and eagles. It was called the Five-Animal Exercise Daoyin exercises painted on a piece of silk West Han Dynasty (206BC-AD25)
Slide13 : The Procedure of the Virtual Five-Animal Exercise The Interface of The Five-Animal Exercise User can take part and imitating the animal pose, when you get all the moves right and the user enters the screen to be transformed into a soaring eagle.
Slide14 : 2002 Euro-China Co-operation Forum on the Information Society
EVE 2002 Beijing http://www.tsinghua.edu.cn/docsn/cbx/5academic/conference/2002/eva1/ The EVA 2002 Beijing, was a pre-event for Euro China 2002. Its purpose was to develop greater co-operation between China, Europe, and Japan in the areas of science, technology, and culture. About 60 European, Japanese and Chinese schools were represented, and experts from museums, universities, and companies were also in attendance.
EVA Beijing’s Main Topics Include:
• Digital Archiving of Cultural Heritage
• Cultural Tourism and Travel
• Cultural E-Commerce
• Media Art
• Digital Museums
• Institutional and City Case Studies
• Landscape Art and Poetry in a Digital Age
Slide15 : In ancient China, all relationships were governed by, and based upon rituals,
in Chinese we called "Yili." , There is no exact English translation for the
term "Yili", but it was one of the most important elements in ancient Chinese
culture. As such, it strongly influenced the cultures of Japan and Korea.
Our proposal is to represent ancient Chinese ritual culture by the virtual
representation of several ancient ceremonies that exemplify "Yili",
ceremonies such as Archery competition,ancient Weddings, and so on. We
hope to work with Japanese and Korean partners, to make a visual record of
the ways in which these Chinese rituals have influenced present-day customs
in Japan and Korea.
Work with Japanese and Korean partners, in this way, we hope to use media
technology to enhance communication among Chinese, Japanese, and
Korean people at an artistic and civilized level and thereby promote greater
mutual understanding between all countries.
Project Proposal
Traditional Chinese Ritual Culture in Asia